Danielle spoke with Andy Starr, Managing partner of Level C, an education program teaching principles of modern brand to business professionals, which he co-founded with international brand expert and author Marty Neumeier. Andy helps clients outmanoeuvre competition and conditions in their markets, and make marketing, advertising & PR content work better, land stronger, and drive real results.

KEY TAKEAWAYS

Disruption is something that Andy is really passionate about so he and Danielle talked about what this really means and why it’s so important.

Andy explained to Danielle how his collaboration with Marty Neumeier began and how Level C originated from his personal circumstances at the time.

Branding hasn’t always been Andy’s thing. He’s a trained musician, majored in English Literature, worked in finance and studied law before coming to the world of brand.

Andy spoke about how his branding classes with Marty work, why they are different from traditional teaching and how they teach you how to think about brand.

BEST MOMENTS

‘These days, if you're a brand, if you're a business and you're trying to stand out and you think that just being different will get you there, we make an argument that it won't, that it's not enough’.

‘Creative thinking, strategic thinking, design thinking - more and more so called experts and coaches and mentors out there, they've been doing the whole how to do thing - how to do this, how to use this template. More and more of them have been trying to copy us now and it's kind of weird because they end up almost completely contradicting what they were doing just a couple of years ago’

‘I won't work with anyone now who won't acknowledge that this is what I'm doing, who won't allow me to have the opportunity to teach them how to be a great client, teach them where I'm coming from right now’.

‘We believe that creativity is more valuable in problem solving than just being more productive, but it needs more people who are able to think about what they do before they do it, while they do it, and after they do it’.

ABOUT THE HOST - DANIELLE CLARKE

Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers.

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