Podcast Summary: Build Your Business Episode #87 – "Choose Hard Things with Cody McBroom"

Release Date: October 25, 2024
Hosts: Chris Reynolds, Matt Reynolds
Guest: Cody McBroom
Network: The Radcast Network

1. Introduction to Legacy Episodes

Matt Reynolds opens the episode by introducing the legacy episodes, highlighting them as foundational content originally published on the Barbell Logic podcast. These episodes encompass decades of business ownership experience, focusing on productivity, goal setting, prioritization, and personal development. Matt emphasizes the significance of these episodes in shaping the current Build Your Business Podcast.

2. Meet Cody McBroom: From "Boom Boom" to Fitness Entrepreneur

Nickname Origin:

• Timestamp [02:16]
  Matt Reynolds: "How did you get the nickname Boom Boom?"
  Cody McBroom: "It came from soccer... my brother was called Vinnie Boom Boom McBroom, and we were the Boom Boom Brothers."

Cody shares his journey from a chubby high school soccer player with knee injuries to a dedicated fitness enthusiast. His transformation began after struggling with weight gain post-injury and finding his passion in fitness, leading him to start the Boom Boom Performance blog over 13 years ago. This passion evolved into his coaching business, Tailored Coaching Method, focusing on individualized training and nutrition.

3. The Catalyst for Transformation: Embracing Fitness

Overcoming Adversity:

• Timestamp [03:07]
  Matt Reynolds: "Is the impetus, really, that you're like, I'm not really happy with my body..."
  Cody McBroom: "I started getting into training and then got into my career path with that, and I never looked back."

Cody recounts his transition from community college business studies, driven by personal dissatisfaction with his physique, to pursuing a career in fitness. An influential moment was meeting Tim Vagan at the college gym, which inspired Cody to shift his focus entirely to fitness, resulting in a significant weight loss of approximately 50 pounds.

4. The Philosophy of "Choosing Hard"

Core Mindset:

• Timestamp [09:23]
  Cody McBroom: "Choosing hard is making a decision to do a challenging thing. When you do that, you develop self-control and self-discipline... it creates a never-ending success cycle."

Cody introduces the concept of "Choosing Hard," emphasizing voluntary hardship as a means to build self-discipline, work ethic, and self-belief. This philosophy aligns with the Socratic quote Matt mentions about not being an amateur in physical training, highlighting fitness as a catalyst for overall life improvement.

Relation to Socrates' Quote:

• Timestamp [07:48]
  Cody McBroom: "Fitness is the catalyst for change in everything else in your life."

Cody connects ancient wisdom with modern fitness principles, underscoring how disciplined training leads to broader personal and professional growth.

5. Podcasting as a Business Tool: Building Trust and Authority

Impact of Podcasting:

• Timestamp [25:34]
  Cody McBroom: "The podcast is Choose Hard now... People joining our program say it was the podcast that sold me."

Cody discusses how his podcast, initially Tailored Life and later rebranded to Choose Hard, serves as a powerful lead generation tool. By providing in-depth, educational content without immediate sales pitches, the podcast builds trust and establishes authority, leading listeners to convert into clients organically.

Trust Through Consistent Content:

• Timestamp [27:38]
  Matt Reynolds: "You're educating on the podcast for up to an hour... gains trust with people and they see that you have expertise and authority."

Matt echoes the sentiment, emphasizing that prolonged, authentic content fosters a deep trust relationship with the audience, essential for converting listeners into clients.

6. Building a Personalized Coaching Business

Individualized Approach:

• Timestamp [30:45]
  Cody McBroom: "Choose Hard is a completely individualized coaching experience... highly personable one-on-one coaching model."

Cody elaborates on his business model centered around personalized coaching, rejecting the generic template-based approach. Each client receives tailored training and nutrition plans, fostering a more effective and meaningful transformation.

Matching Clients with Coaches:

• Timestamp [35:13]
  Matt Reynolds: "How do you pair them with the right coach?"
  Cody McBroom: "We have a questionnaire and ensure coaches align with clients' values and goals."

The process involves detailed questionnaires and selective recruitment to ensure that clients are matched with coaches who resonate with their specific needs and aspirations, enhancing the overall coaching experience.

7. Differentiating from the Competition

Avoiding the Template Trap:

• Timestamp [39:29]
  Matt Reynolds: "Nobody's going to make you put a bar on your back and squat. It's voluntarily hard... not a guarantee."

Both hosts stress the importance of moving away from one-size-fits-all programs. Instead, they advocate for flexible, client-centered coaching that adapts to individual circumstances, ensuring sustainable and personalized results.

Authenticity and Trust:

• Timestamp [40:00]
  Matt Reynolds: "It has to be authentic... you do actually have to care."
  Cody McBroom: "Exactly. Like, make them feel like you understand them."

Authenticity is paramount in their coaching philosophy. By genuinely caring and understanding clients' unique situations, they build a foundation of trust that is critical for effective coaching.

8. Evolving Business Models and Future Plans

Scaling the Business:

• Timestamp [32:06]
  Cody McBroom: "We implemented new systems and hired new people to continue moving up."

Cody discusses the challenges of scaling a personalized coaching business and the strategic changes implemented to overcome growth obstacles. This includes enhancing systems, expanding the team, and introducing new offers like the Tailored Collective and the Tailored Trainer app.

Future Endeavors:

• Timestamp [41:01]
  Cody McBroom: "We focus on fat loss... helping people become mindful and intentional with their nutrition."

Cody outlines plans to continue evolving the coaching model, integrating technology, and maintaining a strong focus on personalized nutrition and fitness strategies to meet diverse client needs.

9. Closing Thoughts and Where to Find More

Final Insights:

• Timestamp [43:03]
  Matt Reynolds: "We win the trust, they listen to your content, and some become clients."

Matt summarizes the key takeaway: building trust through consistent, authentic content leads to business growth and client acquisition.

Connect with Cody:

• Cody McBroom: "Visit TailoredCoachingMethod.com or follow me on Instagram @CodyMcBroom. Listen to the Choose Hard Podcast or the Tailored Life Podcast."

Cody provides listeners with avenues to engage further with his content and services, reinforcing the importance of ongoing education and connection.

Notable Quotes

1. Cody McBroom [02:21]:
   "Boom Boom is the nickname. So we'll dig into that."

2. Cody McBroom [09:23]:
   "Choosing hard is making a decision to do a challenging thing. When you do that, you develop self-control and self-discipline... it creates a never-ending success cycle."

3. Cody McBroom [25:34]:
   "People joining our program say it was the podcast that sold me."

4. Matt Reynolds [40:00]:
   "It has to be authentic... you do actually have to care."

5. Cody McBroom [43:03]:
   "We win the trust, they listen to your content, and some become clients."

Key Takeaways

• Personal Transformation: Cody's journey from a struggling athlete to a successful fitness entrepreneur highlights the transformative power of fitness and discipline.

• Philosophy of Hard Choices: Embracing voluntary hardship fosters personal growth, self-discipline, and a cycle of continuous improvement.

• Role of Podcasting: Consistent, authentic content builds trust and authority, serving as a powerful tool for business growth and client acquisition.

• Personalized Coaching: Tailoring coaching services to individual needs ensures effective and sustainable client transformations, differentiating from generic programs.

• Authenticity and Trust: Genuine care and understanding of clients' unique situations are crucial for building lasting relationships and successful coaching outcomes.

• Business Evolution: Adapting and scaling personalized coaching businesses require strategic changes, system implementations, and a focus on maintaining quality and authenticity.

Conclusion

Episode #87 of the Build Your Business Podcast, featuring Cody McBroom, offers invaluable insights into building a successful, personalized coaching business. Through the philosophy of "Choosing Hard," strategic use of podcasting for trust-building, and a steadfast commitment to individualized client care, Cody exemplifies the principles of overcoming fear to achieve business freedom. This legacy episode serves as a testament to the power of disciplined entrepreneurship and authentic connection in driving lasting business success.