← Mondays with Matt
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You're listening to Mondays with Matt. I'm Matt Reynolds, the founder and CEO of Barbellogic and Turnkey Coach. Each week I share lessons from decades of lifting, coaching and business to help you get stronger, coach better, and take action. Let's dive in. Happy Mondays with Matt, everybody. I am your host, Matt Reynolds. Glad you guys are here on this Monday, July 4th week. So happy Independence Day to everybody. By the time we come back next week will be after the July 4th weekend. So we're going to dive right in today. We're going to talk more to coaches, but also I think it applies to clients as well. For coaches really looking at the first type of client you should fire, the first client you should fire if you're, if you're a lifter and you're not a coach. This is a really kind of a great checklist to, to identify what makes what are characteristics of the best type of client so that you can be the best client possible for your coach. So we'll dive right in. So one of the things, you know, in the early days when I first started coaching at Strong Gym, you're just kind of taking everybody because you need money, and anybody that will hire you, you will take them and you'll cash their checks. But as time goes on and you start, start to build a decent business, you, you start to recognize that you'll find your niche and it might not be what you thought your niche was going to be. You'll start to see this kind of connectivity, these characteristics, these traits that are similar in the vast majority of your clients. That's not always very specific demographic. It may not be like guys in their 40s or what it may very well be. But you'll start to see certain characteristics that really line up most of your clients, and those tend to be the clients that, that you love to coach. And as you find the clients that are, that are, for whatever reason, kind of like way off of that spectrum, you'll often find yourself where I did at least, you know, like, I don't really like coaching these people. And so sometimes, and it's not always the client's fault. Like, sometimes it's just, it's a personality difference. It's a difference in, in the way we view fitness or how to approach goals or, or whatnot. And so I think there is a, there's a paradigm shift that occurs for all coaches at some point, which is the moment that you realize that not all clients are good clients. And again, I, I want to, for the most part, is this May sound sort of judgy as a. As an episode today, and I don't really want it to be. And it especially, like, that makes me not even look forward to the episode if it turns that way. So I want to make sure this is not, like, I'm not casting moral judgment. It's more of the concept of, like, sometimes you're just not a good fit with you as a coach. Sometimes you're not a good fit with them. Sometimes they'd be just fine with another coach. And so when you hit that spot where you realize that there are not all clients are good clients for you or a good fit for you, then you start to recognize, okay, now we have to start to figure out why is that the case. Like, if, if I can recognize some of these characteristics. Well, we'll get into those that I think would be good for really all coaches, not for me specifically, that make a good client. You'll also start to recognize some of the characteristics that make for what I would call a bad client. Again, not morally bad, but just not a good fit. Not a good fit for you or for the type of coaching that we do at Barbelogic or Turnkey Coach. And so I want to walk through that because those clients are the ones that really drain our time and our energy. When. When I get up, I still get up every morning early. I still love to online coach. I've done online coaching, Gosh, I've done it full time for almost 11 years. And I've done it for, I don't know, 16 or 17 years at this point. I still really enjoy online coaching. It doesn't mean every single day I get up and I'm raring to go, but most days I am. I'm excited to celebrate PRs with my clients. I'm excited to see what they've done. I'm excited to see the compliance and the consistency of my clients, those sort of things. And when I get up and there's certain clients that are in my feed on Turnkey Coach, I'm like, oof. I don't. I don't like breaking down this person's. That's a pretty good first red flag for maybe that's not a good fit for me. Maybe that's somebody that needs to go to another coach or somebody that doesn't need to be at Barbalogic at all or at your business. And so we want to start to write down or identify what those red flags are. So for me, just thinking through this before the show signs for me that A client isn't worth it. And by the way, we have some previous episodes, some old episodes that Scott and I did back in the olden days. I don't know, probably 18, 20, 18, 2019, about how to be a great client or what makes great clients, what makes bad clients, things like that. So you go back and listen to some of those as well. But this would be the overarching kind of list for me. So the first one, the biggest, most important one, is just mismatched expectations and goals. And I'll just be honest, most of the time, that falls on us as coaches. We have got to align. We have to listen to our clients, understand what their goals are, make sure those goals are realistic goals like not everybody can sometimes. I get clients that come in and they want to set powerlifting world records, and they want their body fat to be under 10%. And they, you know, they want to do all the things right. They want to be super athletic. They want to do plyometrics and jump. It's like, you can't. We're going to be a jack of all trades, master of none. We need to hone in and focus those goals so that those mismatched expectations or goals. Like, is the goal to get strong is the goal to lose weight primarily while maintaining strength or maybe slowly building strength. But strength is a secondary thing to the. I'm trying to train for health, for quality of life, for longevity, like, whatever those things are. And then I have clients that are. They want to push the pedal to the metal and they want to get as strong as humanly possible. Okay, perfect. So as long as those goals are aligned, then that can make a really good client when they're not and we can't ever get there and we talk through these things. This is why I think it's so important in an online coaching scenario. This is much easier in person because you're speaking to them and can walk through that in the time between the sets and the first several sessions that you have with them online. I think this is really important, why you should do an onboarding call with your client. So we have a survey that all the questionnaire that all of our clients fill out, they said, these are my goals. This is what I have to work with. This is how much time I have. I can train three days a week. I can train four. I can only train two. I have 45 minutes. I have an hour and a half, whatever those things are. And you want to make sure that they feel heard because you actually heard them, because you Actually, listen, you're not trying to put them into the goal that you want for them. Right. You're trying to understand what their goal is and then try to align it into something that's very realistic. And so making sure that you're matched or aligned on those expectations and goals are really important. And then once we start to work together, signs of a not great fit or a bad client, whatever you want to call it would be. My number one is low compliance. People who just don't train. And along with that is often people who don't communicate when they don't train. And so I had a client. This is also very difficult for me because I don't want to call anybody out. I've obviously coached hundreds and hundreds of probably thousands of clients over the years. I had one not long ago that, that was kind of a new client and seemed raring to go, was decently strong and wanted to train like four times a week. Very busy professional man. And he just wouldn't mark his workouts as complete and he wouldn't upload videos. And then he would say, hey, you know, on Friday we communicate something like, hey, on Friday I have a really busy work day. I can only do like 25 minutes, 30 minutes in the gym. That's fine. That's not a problem for me. Perfect. Can, you know, can you give me a quick kind of, you know, hit type circuit style workout? Absolutely. We get lower body. Let's do it. I would put it in, it would never get completed. It would just sit there on red, like literally the color red. And so in Turnkey coach, when they complete a workout, it changes to green. And so that was frustrating because I was like, I now I don't know how to program for you next week because I don't know if you just didn't do the workouts last week or you just didn't mark them complete, you didn't upload any videos. That kind of low compliance along with low or no communication is, is a struggle. I have other clients even today that, you know, busy business professionals, they forget to mark on their calendar. It's very easy in turnkey coach to mark on your calendar, like when you're going to be away, when you're going to do a hotel workout. So then if I program a workout at their home gym or at their public gym that they normally train at, and they're in their hometown, but they're not at that gym, they're at a hotel gym, that workout is essentially useless because they can't do anything with Barbells. They don't have access to barbells. So. So having that communication is really important. And I think that's not. When that happens the first few times, that's not like a fireable offense. I'm not going to fire that client. That. That's a. We need to have a talk about why this is important. I don't know how to. I don't know how to progress you. I don't know if I should go up five pounds. I don't know if I should just repeat the work. I don't know if I should copy and paste the work out. I don't know if I should deload you. I don't know how hard it was. I don't know if you did it. I don't know if you didn't do it. So we have those conversations a lot of times, and that's the first thing I would do as a coach, is just have those conversations. You sometimes have to have those crucial conversations. Great book that we've talked about on the podcast before about just having hard conversations. You don't have to make them super awkward because I. Look, I've done this for years. This happens all the time. I know that you're super busy. Here's. Here's the minimum I need from you to make sure that I'm giving you the best service that I can give you, because you're paying me to give you that service. And so for me, one of those things that, you know, a client that. That I've got clients that. Not very many, but a couple clients that mark their workouts complete. Okay, they did it, but they didn't upload any video. Well, to me, the real value and what we do at Barbelogic is. Is the breaking down of the technique, the video, the that hearing my voice and seeing my face and th. Those sort of things. So likewise, they might have completed all of their sets. Let's say they're just doing three sets of five on the bench press or something. I just don't know how hard it was. I don't know if I should go up five pounds or two and a half pounds or not at all or whatever. Change the rep scheme. Because I. I didn't see it. It just was marked as complete. This is also. Every time that happens, it makes me think about the coaches out there that are just sending programs or templates to their clients. Like, you don't really have any idea how hard the work is. I don't know where they. I don't know how many reps in reserve they have? I don't know how hard they're pushing. I don't know how much they're grinding. If even if you have a client, let's say it's sometimes you have clients and it's not that hard and they could have gone up quite a bit. I have other clients that, that they're grinding all the time and I can see, I get this all the time from my clients. I'll give them a de load. We talked about deload weeks, last couple of weeks and, and they're like, oh, I didn't even know I needed a deload. And once I got into this deload it was clear that I needed to deload. Yeah, I could see you've been grinding for several weeks in a row. I'm not going to grind you into powder. We're going to take a little refresh week. We're going to let some of that fatigue dissipate and go from there. So from a client perspective or from a coaching, when I'm thinking about the, those traits of a client that is frustrating for me, it's that low compliance or low communication or no communication. Other ones that I've had in the past, this tends to be more important and tends to happen more often in, in person coaching. But it's those chronic complainers or high drama type clients or just they, they just when they show up they might treat you like a therapist, like you're, they're there to work out. But ultimately they, they need a friend to talk to for an hour and they, you know, their marriage is awful and their work is awful and everything sucks and everything hurts and you know, it's just like this kind of constant complainer. I had a lady years ago that trained with Ms. Sybil. She got Ms. Civil, got this lady coming in. This lady has passed since then. She was an older lady as well, not, not quite as, as elderly as Sybil was. She just complained about everything. Like even like laying on a bench. She's like, oh, just it just. I'm not, I don't lay on my back like even on my bed. I don't lay on my like, well, this is going to be difficult to do if I can't ever even sit you like. So I would, I would have her bench press on like an incline and I had to make it pretty high. Like I lowered it and she was a very overweight lady as I would lower the bench down. So. Oh, it's too much, too much, you know I'm too. I'm laying down too much. This is difficult. And so. And I remember asking her. I've talked about this on the podcast before. I asked this lady. I said after I'd coach her for a while and had a decent relationship with her and could kind of joke around with her halfway, sort of half joking. I asked her if she, have you ever done anything hard in your whole life? Like, she'd never had any children, so she'd never been through childbirth. You know, has you ever struggled with your marriage? Have you ever struggled with finances? It's like. And the answer was essentially, no, she hadn't. And so this thing she was doing in the gym was like, clearly the hardest thing she'd ever done in her life. And. And that's fine. That's one of the reasons we do it. It's that voluntary hardship. But when you take the one thing that you're doing that's hard and then you constantly complain about it, that makes for a very sort of. It just. It just sucks the life out of you as a coach, emotionally and mentally and. And whatnot, and even physically on. On some level. And so we want to stay away as much as we can from the chronic complainers, people who also kind of, with this, refuse to do hard work or refuse to push after PRs or any progression. Again, not all your clients are going to want to hit big giant PRs in the kind of in the big powerlifting type movements. But for people who, you know, I had a guy not long ago, I won't give any more details, but someone who should have been significantly stronger got. Had his squat at like 145 and just wouldn't go heavier. It was like, I just. I don't feel like my. In his form was fine. It wasn't perfect, but it was fine. It was definitely time to go to 150 and then 155. But it was like, nope. And so if I program for him to go to 150, he would come back and said, I went ahead and stayed at 145. Like, well, we'd just done six workouts in a row where you squat at 145. And so someone who refuses to work hard or push after PRs or change the progression at all. And again, it doesn't always have to be weight. It could be volume or, you know, reps or even density of work within that period of time that they're training. Those are. Those are red flags for me. Likewise, people that change the program or just don't follow the program, just do like you program this and they just do whatever, whatever they want. It makes me ask often when we have that same conversation, like, what. What are you paying me for? Like, I'm, you've hired me to give you the accountability to be the professional to make the program and you're choosing to do something different. Do you. Is. Are there. And I often ask clients, like, are there exercises I'm giving you? Maybe it's even the main exercises, but especially the accessory exercises that you just hate, right? Like, for example, I think a really good exercise, one of the best lower body exercises you could do is a Bulgarian split squat. I don't know anybody that likes them. We all hate them. I hate them. But they're really good for us, right? So sometimes I can deal with one. But if, for a client, if there is an exercise that every time they get to it, they skip it or they change it, or they hate it so much that they're going to fire you as a coach, like, well, then we gotta change it. We gotta do something different, right? And so changing the program, not following the program again, that's a, that's a conversation first. And then if it just continues to happen, that's a fireable offense. This is like, hey, we're, we've. I've set up a program for you for the purpose of, of reaching these goals. We can't reach these goals if you keep changing the program in online coaching. Take a quick drink of water in online coaching. Another one for me is people that just don't video their lifts. I want to see the videos. I talked about that earlier. They don't video. I can't see it. And that's the real value that we provide at turnkey coaches. Anybody that's using turnkey coach as turnkey coaches, maybe you're not breaking down videos of every single lift every single day like we do at Barbell Logic, but you should be seeing technique on a relatively consistent basis. And so for clients, it just, it's just like they just don't want to, don't want to upload the video. They're really just paying for a program. And you, you, that's, that's not what we do here. And so, and there are tons of coaches that do that and there's tons of coaches that are cheaper at that. So that would be something that I would fire a client for another one, clients who take lots of vacations or business travel. But then, and, and rather than modifying and training, look, if you want to go, if You've trained consistently for a long time and you go on vacation and you decide, I'm not going to, I'm not going to try. I just had one of my best clients, went on a camping trip with his, I think I talked about him last week, went on a camping trip with his family. He didn't train. That's fine. There's nothing wrong with that. But for clients that take vacations all the time, business travel all the time, and then either don't tell you about it so you don't know it's coming, or worse, they asked to pause or freeze their membership or get a refund for, you know, they're paying monthly. Like, hey, I didn't use it for one week this month. Can I get a 25% refund? Well, no, no, no, no. That's not what we do. And that's also one of the things that I learned in in person coaching was to stop charging by the session. You just charge for the month. You're charging for the, the time slot. Right. You are 6am Monday, Wednesday, Friday. Right. And that spot is yours. And if you miss it, I can't fill it with somebody else because that's your time slot. Right. So you're paying for the time slot. Which means that if they go on vacation or they go on a business trip, they don't have to meet that time slot, but I can continue to program for them during that time and they can continue to get coaching and they can do this in a way where they don't have to start over, as we've talked about in the last week or so. And so those are all things that are important for me. And so, you know, other red flags for in person. Remembering back to the days at Strong Gym, which is like, no shows and people just don't show up and you're there at the gym and you could be doing other work or, you know, you could have been coaching or could have been doing administrative work. Working on the business, not just in the business. They just don't show. You know, they argue about results. They won't agree with you on the, on the overarching goal or they want a goal that is like, clearly unattainable. They're, you know, they're 40% body fat. They want to get under 10. Like, hey, let's, let's get to 31st. Let's find a window of six months that we can shoot for, like whatever those things are. Or if they just treat you like a therapist or just a gym buddy. These are all red flags, I think for, in person and not everybody. All of these things are not going to be your red flags. But those are, those are some of my major red flags. And so one of the things I want to, I'm always thinking about is that we talk about a lot in Barbalogic in the, in kind of the management team is, is the, what we call the value equation. So the price that the client pays has got to be greater than the cost for you as a coach, right? It's gotta be worth it. Like if the price is a hundred dollars a month and, and you feel like you're doing 200, 300, $500 with work, then you're gonna burn out and you're not gonna like it. But likewise, the value to the client has gotta be higher than the price for them. So both sides have to win to make this a, a great connection or a right fit between client and coach. So on the other side, so that's, that's the negative side of this. Let's talk a little bit about the positive side. So if you're listening to this and you're a coach and you're like, well, that makes a good client. Or if you're just listening and you're like, I just want to be a good client, what can I do? These are the traits that I think make clients thrive with coaching. Right. And it makes it rewarding for the coach and rewarding for the client. So one is, and it's going to be the opposite of what I just talked about. It's being consistent and proactive. Right. They submit their videos and check ins on time. If they're online, they, they show up on time, they follow the plan, they own the process, they, they understand the goal. They, you know, stay the course. These are, these are wonderful clients. They're low drama. They're, you know, they're, they're not, they're, they don't take up a ton of additional time. They understand their goals, clear goals and realistic goals. Right. It aligns with, with your strengths of who you are as a coach. If you're not somebody who is great at weight loss, you're a powerlifting coach. And they want to come in and they want to do bodybuilding and, and lose a bunch of weight, it's probably not going to be a good fit. And so having those, having those goals align with real realism or realistic goals for them and also along with your strengths as a coach, I think are really important. And they trust the long haul. They trust that you can get Them there. Right. They are, they are communicative. Is that a communicative. They communicate and they're respectful. They understand boundaries. Right. They ask smart questions. They're not asking questions that are sort of accusational about that make you feel like you don't know what you're doing, but rather they're asking questions because they truly want to understand. I love clients like that. They're asking questions like, you know, why do we move to this supplemental movement as opposed to this one? That's a great question. Right? Let me tell you why. So those are things that I want them to understand. Exactly. And you should be explaining a lot of those things, even. Even recognizing before the questions even come in. They help provide the context without overload. Right. They don't, they don't send you an online. They don't send you like these long novels. Um, they don't send you. You know, sometimes I get a client makes a video. Video. They're talking to me. It's a 13 minute video. I'm like, good gracious is okay. So that's. Those are important. They're growth oriented. They see coaching as a partnership between coach and client. They celebrate PRs, whatever those are. They adapt their training to their life, to their stress. And they're often some of your best referrals. They refer others to you because they love what they do. And then last is they value the system. Right. They pay on time. They respect the boundaries, they create mutual respect and scalability for you as a coach in your business. These things are all very important. And so we want to serve clients who get results and love the process because that's the thing that improves their quality of life. And that's what we're ultimately trying to do. I hope everybody that's listening to this, even if you have a completely different coaching style than I have, or that barbelogic has, or you know, we've got coaches, all types of coaches on turnkey coach. The goal should still be, I think, for all of us to improve our clients quality of life, period. Right. And. And if that's not the goal, then that's. You're probably not a great client for us or you maybe not even a good coach for us or you know, even for turnkey coach. We want to improve people's quality of life and so we want to serve people there because we then get value out of that as both a client and as a coach. So. All right, that is my spiel. Let me walk you through. We've got a great deal. That's literally just a couple days of starting today. It's going through July 1, so get 60% off coaching 101 and online coaching excellence, which is awesome. So before we keep going with the rest of the live stream, heads up for you coaches or especially those of you who are up and coming coaches, from June 29, which is today through July 1, we're offering 60% off coaching 101 and online coaching excellence in the barbell academy. If you want to become a better coach, improve how you assess lifters, write programs, coach online or in person and build a more professional coaching practice, this is the best time to jump in. You're not gonna see a better deal than this. 60% off coaching 101 and online coaching excellence. The sale again is only live for a couple days. All you have to do is go to barbell hyphen logic.com matt bundle barbell.com mattbundle and get 60% off coaching 101 and online coaching excellence before it ends on July 1st here in just a couple days. That's again last barbell-logic.com mattbundle so there we go. That is this week's topic. Let's dive into some questions. Question that came in, obviously you can ask your questions here on the live stream and we'll pick those up. Dan will feed them to me. Ones that have come in going into this week. How does firing a client conversation differ between in person and online? Well, it's sometimes if you have a client that won't communicate online, it ends up just being written. Sometimes it's an email. If it's a kind email and it talks about why it's not a good fit, again, I would almost always help them understand what the expectations are first. I wouldn't just, you know, quick cut them off in general. And so that sometimes is written. I think it's better to do in person on online. If I have a client that I've decided to, to let go or even to give away to another coach, I will almost always do a zoom call. Whatever the most personal type of interaction I can possibly have with them, that's what I want to do. Sometimes it's just a phone call again. Sometimes if they're not communicating at all, it's an email, it kind of ghosted you. It might just be an email. Doing that is important. And then here's the thing. Firing a client is very similar to firing an employee. It's, it's that concept that they talk about in Moneyball. It's just you want to get it over quick. Right? You get right to the point. Here's what we're going to do, here's why we're going to do it. Let them be a professional. They should be. Don't let them whine and cry and make the conversation last 45 minutes. It's painful for everyone. Often I will tell them if they, if they seem really shocked by that, by it, I tell them like, hey, if you want to talk about this more in a week, I'm happy to follow up with you. We can do that. They often, like, after that, the emotions have kind of calm back down and they'll walk through those things. I will often try to refer them to another coach. If I think that, that they would be a better fit for another coach. If I think they're just a bad client, I won't. And so, yeah, it's a little bit different in person is harder because you have to actually face them face to face. And it's a little easier to obviously write an email. But I just like when we were in high school breaking up with a boyfriend or girlfriend, it's better to do it in person than to give them the note. Right. And so if we can avoid that, we want to do that, want to do it in person or as, as personable as we can possibly be. What are some client actions that warn immediate firing, no second chances for less extreme actions. How do you think about a series of actions becoming a pattern that warrants ending coach? So I don't know if I, I have only had one time and this was a strong gym. I just had a client get so angry and just like lose their crap on me completely. And it basically ruined the relationship, I mean like instantly. And, and I wasn't perfectly. I was a little, I had some fault there. I'd made a little bit of a mistake in a, in a calendaring training for, for this guy and his wife and I basically missed a session with his wife and it was just a confusion and I was very sorry to apologize all over myself. But he, he lost it. Like it was the, the punishment was not the crime. Whatever. It didn't fit the prime. The punishment didn't fit the crime. And so for me that was a. Right away we were going to end that relationship. And so for those less extreme actions, can you start to see those red flags? I just think it's important to, to nip it in the bud as quickly as you can to just talk about it. It's so much easier to talk about when you start to See, those things show up when they start to lose communication, they start to ghost you. They don't complete their workouts, have those conversations early on rather than after they've missed two weeks of workouts or ghost you for two weeks or not showing up or not paid or their credit card is bouncing or whatever those things are. Like, the second that happens, you need to have that conversation as quickly as you can. And then you know you're going to have to decide for yourself how many strikes before they're out. For me, it's, you know, it's. They can have two or three chances for sure. And then, and then we, we move on. So last question that I have in here today is what can you do as part of onboarding to set expectations to prevent boundary crossing that could contribute to wanting to fire a client? Right. How do you prevent some of these? I think onboarding is one of the most important things that you can do as a coach, is probably an episode. Actually they've done episodes on the, on the business of coaching Andrew has done. On onboarding, we really take it seriously, making sure that the client understands pre signup exactly what they're signing up for, what they're paying for, what they can expect from any of our coaches. Like what is the same. We set them up with a coach that's a good match for them, that we believe is a good match for them. And 99% of the time they are. Then as a, then they do that, that questionnaire that they fill out that talks all about all of this, all the goals, you know, their demographic, what they're looking to do, what equipment they have to work with, what time slots they have available to train. Again, online coaching is asynchronous. So it doesn't matter to me if they train twice a week or four times a week or five times a week, whatever, whatever fits their lifestyle works. And we talk through exactly what's expected of them. Like, I want you to video these lifts, your accessory lifts. I want to see videos of them the first time that you do them. And once I give you the thumbs up, like, yeah, your chin ups are fine. I don't need to see videos of chin ups every single workout. Like if you want to give them to me once a month or something and have me check your form, totally fine. On the big lifts, I want to see the heaviest and the last, or if it sets across, I want to see the last set. Those sorts of things, we walk through all those. In onboarding, we teach them how to video themselves, where to set up their camera. We talked about this last week on. On the Business of of coaching episode where I was. I was a guest with one of our coaches, Matt Fever. Actually. He coaches in a very public gym in England and he's taught his clients how to video covertly. Right. Like how to set up their camera against a water bottle. So it doesn't, you know, so it doesn't look like you don't have a big tripod out. It's awkward and other people think that you're filming them and you're a weirdo. Like, even things like that, like setting those sort of expectations to understand what's expected of the client and then what the client can expect for you from you as a coach. Super important and honestly almost always avoids the vast majority of these things that would cause a client to be fired when you've set those expectations. So onboarding is extremely important to prevent these moving forward. So that is all I have today. Dan, any other questions that we need to address or is that it for today? Just one comment. It's not really a question, but just someone said they needed to hear this today. Feeling drained and burnout. So a coach on Instagram. Oh, yes. They appreciate it. Coach Keats, how's it going? Nice to. Nice to hear. That's a fellow Springfieldian. Someone in my town. So, yeah, absolutely. It's. It definitely helps to be able to set those standards and maintain those standards and if you've let that slide. So again, for somebody like Coach Keats or anybody out there that's listening to this, it takes a little bit of time to get back into. You can't just completely change the standard. Right. So you have to start to help your clients move that direction. So if you've allowed that to slide, that's. That's on us as coaches. We've got to bring back the standard to say like, okay, this is. This is what this is. And you have to. It's going to take a few weeks, but you'll find pretty quickly within. Within a couple weeks, you'll enjoy your coaching sessions much, much more, whether that's online or in person or some hybrid of both. And so, yes, thank you for the comment. So there you go. There's another Mondays with Matt. Hope you guys have a great week this week. Dan, what is the next. Next week? Is strength is the foundation of health. So back to lifting or lifters. A client facing episode. We're going to talk about why is strength the foundation of health? There's so many things we could do. We still love the other things. We love cardio. We love, you know, all the accessory stuff. Hypertrophy works. But. But we believe strength is the foundation for health. And here's why. And that's why it almost always is a part of our program. So we'll talk about that next week. So for all of you, hope you have a wonderful Independence Day, especially those of you from America, and hope you enjoy it with your family. Have a great week, great weekend, and we'll see you guys next Monday.