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You're listening to Mondays with Matt. I'm Matt Reynolds, the founder and CEO of Barbellogic and Turnkey Coach. Each week I share lessons from decades of lifting, coaching, and business to help you get stronger, coach better, and take action. Let's dive. Welcome to Mondays with Matt. I'm your host, Matt Reynolds. I'm here with my trusty sidekick, Dan. What's up, Dan? How's it going?
B
Hey, doing well. How you doing? Happy Memorial Day.
A
Yeah, happy Memorial Day to you. It's always Memorial Day is the weird one, right? Because we sort of treat it like a. Like a slightly lesser version of fourth of July, but certainly am very grateful for all the men and. And women. There's a few of those who laid down their lives and paid the ultimate sacrifice for our freedom in this country. You are a veteran. Thank you so much for serving, sir. Uh, we've been able to serve many veterans over the years at Barbalogic online coaching, and it's a joy and an honor to do so. So while you're having that barbecue with your family today, make sure you remember why we're celebrating this thing. So happy Memorial Day to everybody. We're going to dive in today. We're going to talk about video feedback. Why it is your superpower, why it is the great separator for the coaches who do it, because so few do it. I think the fact that I'm going to give some history on this, but I think the fact that most coaches don't do it is probably the primary reason that online coaching gets such a bad rep. Because if online coaching is just Google spreadsheets or is just programming, I would argue absolutely, I would plant a flag and die on the hill. It's not actually coaching. It's not the same thing. Right. And so when I started online coaching, as I was getting transitioning out of my gym and into online coaching, the thing I knew that I had to do was coach technique. Now, we're going to talk today about why video feedback is so much more than just that. But let's start there. I knew that. No, because back then when I did that, I didn't know that it was so much more, but I knew that nobody else was doing technique feedback. Nobody else was actually coaching technique, and that needed to be done. And so again, you know, back in these. In the old days, it was. I can remember when I came up with the idea of the expansion of what is now Barbell Logic on the way to Tennessee, to kind of western Tennessee, on about a six hour Drive. And I've told this story before on the podcast. I'm like, pulled out my. Stopped at a gas station, pulled out my laptop, put it in the passenger seat. I was typing with one hand over here, trying to watch the road, try not to die. You know, lots of typos, but just like bullet points. And I can remember thinking to myself, like, I have to coach technique. People have to video themselves. And so then I can remember getting there and I was already doing some of that. I had a handful of clients already and I was trying to start expanding that. I can remember getting to Tennessee. I was doing tactical training. And everyone would, everything was done at. In the very early days via email. They would send me an email. My clients send me an email. They'd make some comments about their workout. I would send them their workouts back via email. They would video themselves. They would upload it to YouTube. They would make YouTube private. They would share it only with me so I could watch it. I would give typed feedback back to them. So there's still some version of feedback. They were videoing, but I wasn't videoing. And then as time went on and we went to a forum later, I don't, Dan, I don't know if you were a client yet when we did that, but it was like a 90s Internet forum and it's still YouTube. And then every, every client had like a thread and just an ongoing thread. And then eventually we transitioned to another third party software which, you know, was great for us, but they didn't really offer video feedback. So we're still trying to do that via other third parties. So we had all these different technologies that we're bringing in. And I was like, there has to be a better way to do this. And that's when, that's when we started to develop what is now Turnkey Coach. And so now we're in a situation where Turnkey Coach allows the client everything on an app. The client can get their, their very personalized programming from their coach in a very efficient manner. You know, lots of AI driven sort of things. We, we automatically track metrics, which is the original reason we even built this thing was because no software out there tracked the metrics. I'd like, I cared about PRs. And most of the stuff out there for online coaching at the time was like, for CrossFit, it was kind of like hopper stuff. And there, there wasn't like a tracking of PRs. I went to PRs for everything, all the big lifts, but all the small lifts too, all the Supplemental lifts, any set and rep range, you know, all that sort of stuff. And so we did that and pretty quick we integrated a video screen recorder. It took a little bit of time to do that. And so now the client can video themselves of their workout. They get their programming from their coach, they video themselves performing the workout, usually one set, top set, heavy set of whatever that is. And that could be the squat or the deadlift, that could be a barbell curl, doesn't matter what it is. Chin ups. I've watched a lot of chin ups lately and trying to help clients that are a little heavier, getting their first, second, third chin ups, things like that. And then the coach has an integrated screen recorder right there. So it's like a react video. So if you've seen react videos on YouTube, you probably everybody knows what those are. It's essentially I'm reacting or the coach is reacting to the client's lifting. So the client sees themselves lifting. They see me picture in picture and they hear my voice talking to them as if I'm coaching almost in real time. And there's a few differences for sure, but that allows me to break down technique. Now here's the great thing about it, and this is the part of that I think gets sort of controversial. I would argue on almost every level that that type of coaching is better than in person coaching. Now there's one piece it's not right in in person coaching because it's real time and live. You can make technique changes literally from rep to rep if you're a great coach. If you see something in rep 1, you can make it, hey, do this, you know, sit back on your heels, bend over more, whatever. The thing is, you can get them to do that from Rep 1 to Rep 2 or Rep 2 to Rep 3, like right there, real time. In online coaching, it goes from session to session. So we're going to fix some stuff we can't fix. 5, 6, 7, 10 things. We had to fix one or two things that they can remember for the next session or the next time they perform those lifts. But the advantages that you get, that is rarely talked about is that the client gets to see them self lifting and they don't typically get, they don't get to do that live. If they have a personal trainer, a coach, they're relying on the personal trainer's eyes to tell them what they're doing. Now they can actually hear the reaction of their coach, they can see the eyes of their coach, but they also get to watch themselves actually lift. And so they develop Their own coaching eye, certainly in regards to their own lifting. Right. And then the other advantage is you can pause it, you can stop it, you can slow it down and you can draw. Man, I've been drawing a lot, Ian. I went for months and I didn't draw very much. I am drawing probably on 30, 40% of my client breakdowns right now because the drawing tools are so good on Turnkey Coach now. And so just. And shortcut keys. Boom. Pop it up. Draw the line. This is where your backing lives. Here's where I want it. Watch your knee right here. I'm going to put a dot right here. Let's see if your knee slides forward. Things like. And they can see that. And so that technique breakdown, that feedback, they get all the advantages of the feedback they would get in real time. But they also have all the additional sort of sensory advantages of actually seeing themselves do it, of actually not just hearing your reaction. If they're under the bar in real time, they can't see you now. They can see your face picture in picture, they can hear your voice, they can hear the inflection. They can go back and rewind it and rewatch it. You as a coach can slow it down, you can draw on the screen. You can show. There are so many more things we can do in true coaching online, which every coach does. Even the coaches that are doing these Google sheets, they're still online coaches, they're coaching online because they are texting their client, they're DMing their client, they're, you know, whatever, on. On some social media app, whatever. But that's online coaching. Now. What we've done is we've taken all, put it all in a single platform in Turnkey Coach. And it isn't really meant to be a commercial for Turnkey Coach, but hey, I'll let it be a commercial for Turnkey Coach because it is the best thing ever made for online coaching or for coaching online. And I don't care if you're solely an online coach, if you're solely an in person coach or a hybrid coach, which I think works fantastic even if you're all online or you're all in person, your clients will take vacation, they'll go on the cruise, they'll go on the Mexico vacation. And even if not, even if they're always home, if you coach them in real time, in person. But they also are recording it on the camera and they can hear that feedback and they can see that those automated metrics, they can see the prs. It automatically calculates the Tonnage, all those sorts of things. I, I still understand why somebody wouldn't use turnkey Coach. It's like so dirt cheap as a coach to use it. That and the time it saves. Like, you know how many times back when I was using Google, Google sheets in the early days, I had to go back and dig through the spreadsheet and figure out like what is their p, what's their 5 rep max PR on this. And I had no idea what their PRs were on. You know, an overhead tricep extension or a barbell curl or you know, whatever the thing was, I, it was just like the main lifts. Now I can instantly see what their PRs are. I can see a graph, a line graph of what their progress has been for the past several weeks or the past several months, or from the beginning of time, whatever that thing is. I can have all that sort of stuff. And that technique feedback is overwhelmingly, I think, better for the client. And the client gets it in a two minute video. Instead of a one hour time period where they have to line up with your schedule, you have to line up with their schedule. We have to line up in the same location at the same time. All of those things go away with something like turnkey Coach. And to be able to do the video feedback, they get all the benefits of the in person plus more because they get to see it. They can play it over and over again. They can really, they can really digest it. Those things are fantastic. So that technique feedback is an incredible separate. It's the number one separator for you as a coach in online coaching. But wait, there's more like a, like, like a terrible infomercial, right? The other thing is this the connection you can make with a client when you're talking to a client, when they can see your face and they can read your facial expressions. The connection that you can make, the relationship that you can build, the trust that you can build over time is also so much more. Right? When is that built in, in person coaching? Well, it's built in the 45 minutes that they're not lifting. But as a coach, if you've done this for 10 years, that's the worst part of your hour. Coaching's the best part, you know, and maybe you probably have some clients you love to like shoot the crap with. It's fine. But man, there's a lot of people trying, dude. All right, I'm counting down the time when is the next set so they can lift again so that I can coach. Cause I don't really know what to talk to these people about. And so that doesn't happen. There isn't downtime in the video feedback. It's all occurring in one sort of cohesive video where you're doing technique feedback. You're talking about the programming, but also you're making the connection with the client first via them seeing your react video to their. To their videos, them seeing your facial expressions. I'm often talking to them almost as if I'm in real time, right? Like, I'm like, oh, sit back more. Oh, you still did it again. Well, like, obviously it's a video, right? It happened hours ago, but I'm speaking to them that way. They feel like we just had a zoom call together every single day that I break this stuff down, and I feel that way. Like they're uploading videos of me. I can, you know, if they don't upload video, I'm reaching out, like, hey, is everything okay? You want me slide this thing forward today? You know, are you traveling? Do we need to change stuff up and do a hotel workout? Whatever. The thing is, all of those things are things that cannot be done in. In person. You can't be like, hey, what's the. Let's. Let's help you with the hotel workout. Because you're in person, you're not there, but you can be there when they're in Mexico, when they're, you know, Lord knows where. I've got one of my clients just got to Oxford yesterday, and he's going to be training there for the next 10 days. And like, he, I saw you posted a workout a few hours ago, and perfect. We'll break it down. And here I'm in Springfield, Missouri. I can do that sort of thing. And so it is so much more than just technique. But, man, the technique is huge. And the technique via the video recording is so much better than the technique feedback via typed feedback, because they hear that inflection in your voice. They hear the emotion, they hear the excitement. They hear. And when you get excited about PRs, they hear. They hear the, like, the pain of. Of when they miss. Like, I, you know, we celebrate with our clients, and we also are like, oh, man, it was so close. You were so close to that. You just another inch and it would have gone through that sticking point. They can hear those things. And so it helps develop that relationship with their coach. And so that relationship is fantastic. And again, I love it. That turnkey coach affords us the opportunity to do this on a daily basis with all of our clients. So I'LL stop there. Dan, any other additional comments? Same sort of stuff. You've been both a client and a coach, as have I on this.
B
Yeah. I would also just say this is how people are consuming information at 2026 anyway. Like this is part of meeting people where they are. They don't want to read a long paragraph breaking down the squat that they want to, they want to watch a short video. This is how people consume content anyway. So this is the most important reel they watch every day. Instead of brain rot, they actually get to learn something and get healthier.
A
So yeah, that's, that's right. And we could, we could make arguments on, you know, maybe people should have a longer, a longer attention span. But the reality is, is that the world is now consumed in bite sized chunks and so coaching must follow that. We don't want to be behind by 10 years in providing something that is a 45 minute video which one of your 50 clients might appreciate. But the vast majority is like, I don't have time to watch a 45 minute video. Give me the two minute, give me the two minute clip. Right? Give me the, give me the Cliffs Notes, give me the TLDR sort of piece of this. And so that's what that video does there. You're able to do that. But we've also seen with some of our turnkey coaches, even the coaches who don't always provide technique feedback are often providing video feedback to their clients because it just creates that connection point. So Anthony Deal, who's, who's been on the podcast different. Various podcasts of ours and or is on showcased on our social media all the time. Great coach for us, owns a company called Modus. He does video feedback all the time with his clients. And it's like a check in and it's, it's a, it's a checking, checking in on, on like it's like a health check in. It's a wellness check in. It's a how's life going? The guy loves politics and religion and all the stuff that we're careful not to like dive into at Barbalogic. That guy's all in on it and his clients love it about him. And so he makes. And so he connects with his clients via those things because his clients know who they're hiring when they hire him.
B
Also you have to, you have to connect to your client about nutrition. You, you might need a, hey, like you've, you've kind of stepped out of the bounds here. You need a bit ran backed in. Think about how Easy it is to misinterpret a text and how it can be read a certain way. Whereas, like, when, like, you see the facial expressions and, like, the care in the voice and that, like, yes, you've been doing a good job, but, you know, you slipped up here a bit. It's so much easier to convey that human element, even if you're not doing technique feedback.
A
Yeah. There's so many times that I have responded with a video feedback that says, like, hey, man, you know, I've missed a week of training before a couple weeks of training, and it's sort of embarrassing. It's hard to get. What can I do as a coach to help you get back on the wagon? I've done this for many years. No judgment for me. What would be a thing that you would want to do that you would look forward to in the gym to make it fun? Now, I could type that, but when they hear my voice and they hear the care, they hear that benevolence that Andrew talks about in the trust equation of that I actually care about them and, okay, we don't have to do the perfect workout next. After coming off a layoff or even a long layoff, I just had a client come back from, like, a year off, and he's doing great. And so I said, what do we need to do to just make it so that you look forward to going to the gym? I don't want you to feel like you have to chase numbers right away. Let's. Let's do fun stuff, and let's just get back into the consistency of the program. What's awesome about that guy is because he trained for years and he took, like a year off, his technique is basically perfect from the very beginning. There's not a lot of technique breakdown. Right. I've talked about Brett before and those guys, and so we'll talk. I think there were questions that came in this week to talk about, like, what. What do we do with those guys? So video feedback is the great separator for you as a coach. Now, here's the last piece because I heard several of our other coaches talking about this. Not block coaches, but turnkey coach coaches. When you. When your business, when your service is a program primarily via Google sheets or some version of that, and that's pretty much what it is. And there isn't feedback. The price point that you can charge for that is, I don't know, $50 a month on a hundred dollars a month. But when you give full white glove, concierge treatment, video feedback Relationship building, personalized programming, all of those things. Now your price per client can go up to 200, 300, $500 per month. And we're literally talking about a couple minutes breakdown, technique, video, three times a week, four times a week max, something like that. And so your dollar per hour goes up tremendously. And it's not just about the dollar power for the coach. It's about the value for the client. What does it cost to have a personal trainer four times a week in town at the same location in the same schedule? And the pain of in the butt that that is. And oh, by the way, it's 800 or a thousand dollars. Or if you're in your major cities, it might be $2,000 a month. Well, not for a tenth of the cost. 20% of the cost, 25% of the cost. They can have all of it. And so this is why I love technique feedback and video feedback and relationship building and personalized programming and, and celebrating PRs and showing them those line graphs. Look at the progress you've made. Even when they hit, when they have a day that goes poorly, you can go and you can show them. But look what you've done the last three months. Yes. Yesterday didn't go the way you want it. But look, look at where you were three months ago. You're. No, you're like a completely different person. Right. We can show them all of those things. And it makes a. It makes a huge impact. And as a coach, because I have all those tools at my fingertips, I don't have to, I don't have to search for it, type it. It's there. I know what their PR is. I know what their progress is. I know what their history is. I can pull all those things up at any time. Right? And there's. I can pull up. I can. It takes me 10 seconds to go find a video from three months ago. Let's look at your squad from three months ago. Let's compare it to today. I'll do that sometimes look like, look, look how different your squad is. Or you look like a different person. Like, you're like, you literally look like a different person. You're so much bigger, stronger. Like, you know, I've got a kid right now that's like 19 years old, and he's just like broken through the plateau. He just, you know, he had that early kind of novice thing and he was doing fine, making progress, but like, his body weight didn't go up a lot. He wasn't getting a lot muscular and something over the Last several months, that kid is just like he and he kind of struggled with his PRs and then boom, he hit through the plateau and pow, he hit it. He just doesn't look like the same kid. He just, you know, he's like a, a big, strong, jacked kid and his dad lifts as well. And he's a jacked guy. And so it makes a huge difference to be able to, to give that video feedback and make that connection with all of your clients, regardless of the demographic, regardless of who they are, regardless of where they live. It is the great separator. So there you go. Love video feedback. All right, so I know we have some questions specifically about this. So before I get to it, let me walk through. So we have a, a really great deal this week running. So if you thought about becoming a coach, you guys know we have the Barbell Academy. Listen, it's. There isn't. I've done, I've done the cscs. You know, it's a multiple choice test. I studied it for like four or five days. I got the textbook, had like question, you know, I had questions at the end of each chapter and I would just, if I was, if I got 80%, I would just move on. If I didn't, I would study the chapter a little bit. And you just go in, you take the test. And I remember like one of the. You had to learn how to read an EKG, which I've never done as a coach in 25 years, I assume, Dan, you've never done the thing. I had to learn how to read ekg. I don't know how to read EKG today, but I passed the thing just fine because I studied for the test. That's not what this is. This is a self paced, self guided, incredible learning environment. I don't know what, what permutation of this. We're on like version. It's like six or seven or eight at this point. We're constantly making it better. So if you thought about becoming a coach and you're already helping people in the gym, you still feel like you're guessing, now's the time to take the next step. For a limited time, Barbell Academy's coaching 101 and principles course or up to 60% off. It's. It's already too cheap. Coaching 101 gives new coaches the practical first step. How to teach a lifts, correct common errors and start coaching with more confidence. And then the principles course goes even deeper into anatomy, physiology, biomechanics, programming, lift analysis, that technique breakdown, things like that so you understand not just what to coach, but why we're coaching it. So stop waiting until you feel ready. Confidence comes from competence, and competence comes from learning, practicing and coaching real people. With these courses, you'll be ready to start coaching in 45 days and you get permission to start coaching like the first day. But you, you'll feel that competence and that confidence in the first 45 days. Go to Barbelogic.com Matt Bundle Barbelogic.com Matt bundle and get coaching 101 and principles for up to 60% off on the academy. It's a fantastic deal, man. It'll it. I learned a ton. I've done this forever. And when I went through the academy and was testing it out and took the, I had to take the test. I've written all the stuff we did. We made all our coaches do this, including me, and I just learned so much from it. There were these, these things that, when you put this group of coaches that are some of the best coaches in the world together, the things that come out of it just, it's, it's that, you know, the rising tide that raises all ship ships and so you can be part of that rising tide in the Barbello Academy. Okay, Dan, what do we have this week for questions?
B
Okay, so for someone like Brett McKay whose technique is, you know, 10 out of 10, unless he's having a bad day. I mean, I've seen his feedback or his technique. It's perfect. What, what, what do those videos look like?
A
Yeah, they're, it's mostly relational or programming oriented. Right. So it's talking through. Are you enjoying the program? Are there things we should change? You know, talking through the progress that he's made on different lifts. How was the trip to Montana last week? You know, whatever the thing was, what do we need to change for this week? Do you feel recovered? I mean, sometimes a guy like Brett McKay goes on trips and you know, he might go on a business trip or a church trip or you might go on a trip where he hikes like 40 miles in four days. Okay, well that's going to be, that's going to affect his, his recovery when he comes back. And so it's that sort of stuff. And so again, if you have a Google sheet that never, that never plans for that, it doesn't plan for the, the trips away. And then those trips away, they're totally varied. I mean, sometimes people, not just Brett, but anybody that go on a, they go on a vacation and maybe they've got a Great resort gym. And maybe they don't have barbells and they got dumbbells and a Smith machine. And so you're doing the best you can, but they don't d. Train very much. Maybe they go on vacation, they do nothing. Maybe they go somewhere and they. And they hike a million miles. I got another guy who's a big hunter. You know, he's going out hunting elk. So he trains, like doing rucks, ruck runs and things like ruck hiking, prepping for that. Well, that. That's going to really affect recovery. And so it's just talking about those things, you're like, how's Gus? How you know, how's your kiddo? How's how are the kids? How's your wife? Like, how's work going? It's that kind of stuff again so that they know that you care. And so when technique over time. In the beginning of those video feedbacks, the technique is almost everything because you haven't really built the relationship yet. So you're building the relationship. Relationship via the technique feedback. As the technique comes into almost perfection, then the relationship changes to that accountability to just. It's like a check in you're. It's a wellness check. How you doing? Relationship, Family, work. Work, travel, vacation, programming changes. Are there exercises that you hate? Are there exercises that you're sick of doing that we should change? Are there exercises you think we should push harder on? Things like that become really important. So that's what it looks like for a guy like Brett or anybody who's technique, who I've coached for years, the technique is perfect.
B
Okay. And one other question. What are the biggest mistakes coaches can make when giving video feedback?
A
Yeah, it's. It's a little different. So I. I do think video feedback is easier than typed feedback. Type feedback is very difficult because it's completely different than what you do in person. Video feedback is actually more similar than what you. To what you do in person. You just have to understand that you can only give them a couple things to remember for next time. And I sometimes even tell them, like, hey, when you do the next squat, I want to see a piece of paper on the floor with this cue written on it. And keep your eyes on the thing. Right. It's just. It's these memorable cues. But outside of that, and there are coaches that do it different ways. I, again, I often coach almost like it's in real time. I'm coaching from rep to rep, even though I know the video is in the past and they're not going to change something, typically from rep 2 to rep 3. Although if in rep 2, they screw up the squat form and then rep 3, they clean it up, I always make a note and say, this is great because you felt it that whether you notice. Yes. Whether you notice you did it or not, you, you changed the way that felt from rep 2 to rep 3. And rep 3 is much better than rep 2. So we talk through those sorts of things as well. So the biggest, I think the biggest thing with video feedback is I, I, I am a big fan. You should not watch it ahead of time. I understand if you're a coach who, you know, you don't have a lot of confidence. Clients want to see the react video. So I don't spend a lot of time. I'm not going to watch the videos ahead of time. Think about, what am I going to say? Make it perfect. I've heard of some of our coaches before that don't have confidence. And it's, it's not. Cause they're not a great coach. Cause they are great coaches. Cause they don't. They just, their personality lends itself. They're like, oh, I thought I, they overthought it. The worst thing you do is overthink. What would you do in real time? They're squatting a set of five. You don't get to stop, rewind, watch it again. Like, don't do that. Just react. And then if you catch something on rep 4, rep 5, it's fine to then go back and say, whoa, I just saw this thing. Let's go back and see if you did it in the first few reps. Like, that's fine. So I like that natural, organic react video in video feedback. And then I would say if your videos are longer than five minutes, they're too long. And I would say for the most part, if they're longer than three minutes or too long, because that's what clients want. You want to give them the most value in the least amount of time. It doesn't, shouldn't feel rushed. It shouldn't be 45 seconds. Like, you're just trying to get through the, the work. Then, then they start to lose that trust because they lose some of that benevolence factor. They think, well, he doesn't really care. He's just kind of getting through the thing. At the same time, if you're just rambling on for seven minutes, 11 minutes, whatever. Like, that's way too long. Like, I don't want to watch those. And I've got coaches as well. I want a nice tight video. Tell me what I need to change, tell me what I need to work on and go from there.
B
Yeah, absolutely.
A
Anything else?
B
No, that's it for today.
A
Awesome.
B
Next week. I forget what we're talking about next week. Still coaching though. Next week.
A
Yeah. So we continue our series on just how to be the best coach you can be. And for us, I think every coach, every person on the planet that coaches should coach online. I don't, I'm not going to argue that no one should coach in person. I think there's a ton of value in coaching in person. I think there's that community aspect, there's the atmosphere aspect. If you got a great gym, those things are fantastic. But for anybody, even if most your coaching is in person, you should, you should have an online element so that you can, some hybrid element so you can coach your clients when they're gone. When you're gone, you can also start to bring in, you can expand your client pool, your client network far outside your city. And so it makes you a better coach. I mean, look, I was, I was doing right before the call, I wasn't even going to mention this, but like, I've broken down somewhere around 75,000 workouts. So since I started 75,000 workouts, just me, I could have never done that in person. It refines your eye and makes you a better coach. So I've coached certainly thousands of reps in person, but nowhere close to as many reps as I've coached. And I'm not, when I say 75,000, that's not reps, that's workouts. That's workouts. So in each workout there's two, three, four lifts and each one of those have five reps or somewhere in that ballpark, say average of five. Maybe it's one or three, maybe it's set of eight or ten. I mean, Lord, you know, we're probably pushing a million reps that I've coached. And so it just makes you a better coach. At some point you just, you, it's the Kobe Bryant mentality. Like if you, you know, his, we'll end with this is his adage. Like the guy got up at 4 o' clock in the morning and got his first workout in at 4:00'. Clock. When everybody else was waking up, he was, he was eating breakfast and he was going to his second workout. He was working out for the second time. By the end of the day, he had worked out four times. When the average back basketball player, you know, workout, practice, whatever, had Done it once or twice. Well, when you do that for five years or 10 years, they. They can't catch up. And it's the same thing in online coaching. The more clients you have, the more videos you break down, the more technique, feedback, even stuff I was thinking about, like the drawing tools. Like, I'm so fast with it. When I first started using the drawing tools, I was kind of awkward, and it was like this button or this button and how do I, you know, whatever. And sometimes I want to play the video and leave the drawings up and sometimes I want to show it and then erase it. And now I'm just like, boop, boop, boop, boop, boop. It's fast, right? And so you just get better at all of it because it's that 10,000 hour. It's the Malcolm Gladwell thing. It's 10,000 hours. Well, I mean, I've got 30,000 hours in this at this point. And so you get really good. So it's not because I'm special. It's because. And we have tons of coaches like this. They just have tens of thousands of hours under their belt. And those tens of thousands of hours are a much better dollar per hour payout than I would have ever gotten in person or that you would ever get in person. So I. I highly recommend online coaching. I highly recommend the Academy bundle. Again, BarboLogic.com MattBundle for the Academy. And I highly recommend. I cannot recommend more. Highly enough. Turnkey Coach. Turnkey coach. You pay us nothing until you have clients paying you. So you sign up. It's free. You sign up at Turnkey Coach and you don't pay anything until you start to get clients. And then we're talking about literally a couple bucks, you know, five bucks, whatever, per client. That's paying you a hundred dollars, $200, $500, whatever. It's nothing to make you super efficient and a much better coach. So there you go. There's another Mondays with Matt again. Happy Memorial Day to everybody. Hope you have a great time with your family and friends. Remember the veterans and the awesome people who gave the ultimate sacrifice for our freedom. So grateful for them. And we'll see you guys next Monday.
B
See you,
A
Sam.
Podcast: Mondays with Matt
Host: Matt Reynolds (founder of Barbell Logic) with co-host Dan
Date: May 27, 2026
Episode Theme:
This episode explores why video feedback is the defining “superpower” for online strength coaches—building deeper relationships, delivering more effective technique instruction, and providing an experience that rivals or surpasses in-person coaching. Matt and Dan break down how video feedback elevates both coaching outcomes and the coaching business, with practical advice for coaches at any stage.
Matt recounts how online coaching started:
“If online coaching is just Google spreadsheets or is just programming… it’s not actually coaching. It’s not the same thing.”
—Matt ([01:12])
Video feedback enables true technique coaching:
Advantages vs. In-Person Coaching:
“That type of coaching is better than in-person coaching... the client gets to see themselves lifting... They can develop their own coaching eye, certainly in regards to their own lifting.”
—Matt ([08:15])
“You can show... there are so many more things we can do in true coaching online.”
—Matt ([09:32])
Video feedback isn’t just technical—it builds trust and camaraderie.
Seeing the coach’s face, hearing inflection, and responding in “real time” (even asynchronously) makes clients feel truly seen and supported.
Coaches can use video for accountability, wellness check-ins, and even tough conversations.
“The connection you can make with a client... when they can see your face and read your facial expressions... the relationship that you can build, the trust that you can build over time, is also so much more.”
—Matt ([12:50])
“Think about how easy it is to misinterpret a text... when you see the facial expressions and the care in the voice, it's so much easier to convey that human element.”
—Dan ([15:18])
Today’s clients consume content in short, visual snippets (like social media reels).
Short, focused video feedback fits modern attention spans and is much more engaging than lengthy written notes.
“This is how people are consuming information in 2026 anyway… Instead of brain rot, they actually get to learn something and get healthier.”
—Dan ([13:28])
Technique and relationship-focused video feedback supports higher pricing:
Coach efficiency:
“When you give full white-glove, concierge treatment, video feedback, relationship building... now your price per client can go up to $200, $300, $500 per month.”
—Matt ([17:55])
Video and analytics tools help clients see their long-term trends, bounce back from setbacks, and stay committed.
Coaches can easily reference old videos, show direct improvement, and celebrate wins visually.
“Even when they hit a day that goes poorly, you can show... Look at where you were three months ago. You look like a completely different person.”
—Matt ([20:58])
For advanced clients with nearly flawless technique (e.g., Brett McKay), video feedback morphs from technique focus to relational check-ins, programming tweaks, and lifestyle/recovery discussions.
“If you have a Google sheet, that never plans for the trips away… But here, it’s much more personal.”
—Matt ([23:28])
Don’t overthink or pre-watch—react naturally as you would in person.
Limit feedback to 1–2 actionable points; if needed, prompt clients to make reminders for next session.
Ideal feedback videos are 2–3 minutes long; rarely more than 5. Value conciseness over rambling.
Use positive tone and relay care and benevolence—clients pick up on energy and intention.
“Clients want to see the react video... Don’t spend a lot of time watching ahead, trying to make it perfect... Just react.”
—Matt ([26:00])
“If your videos are longer than five minutes, they’re too long... For the most part, if they’re longer than three minutes, they're too long.”
—Matt ([27:10])
All coaches (even those mostly in-person) benefit from at least a hybrid model—for client continuity, flexibility, skill development, and business reach.
Online coaching multiplies practice reps; Matt estimates he’s given video feedback on ~75,000 workouts, far beyond what possible in person.
“It refines your eye and makes you a better coach… the more videos you break down, the more technique feedback, you just get better.”
—Matt ([30:27])
| Segment | Timestamps | |-------------------------------------------|-------------------| | Online coaching’s early days | [01:30]–[06:15] | | What makes video feedback better | [06:15]–[10:45] | | Video builds human connection | [11:40]–[16:00] | | The business/pricing implications | [17:00]–[21:20] | | Checking in with advanced clients | [22:42]–[24:58] | | Coaching tips: effective video feedback | [25:10]–[27:49] | | Why all coaches should do this | [28:00]–[31:00] | | Closing thoughts; importance of reps | [31:00]–[32:03] |
In sum: Video feedback isn’t just a clever tool—it’s foundational to the future of online strength coaching, enabling a richer technical and human experience for coach and client alike.