Podcast
Mondays with Matt
Hosted by Barbell Logic · EN
Are you trying to get stronger, become a coach, or build a coaching business that actually lasts?
Mondays with Matt is a weekly short-form podcast from Barbell Logic founder Matt Reynolds, delivering practical lessons on strength training, coaching, and business you can apply immediately. Each episode blends real stories, clear takeaways, and simple actions you can take this week to move forward with confidence.
New episodes every Monday.
67episodes
Episodes
Newest firstAll episodes
Using Content to Build Trust and Win Clients
Jul 4, 202500:41:22Summary readyStruggling to get more clients? This episode of the Build Your Business Podcast shows you how using content to build trust and win clients is the most scalable, low-cost marketing strategy for entrepreneurs. Matt and Chris Reynolds break down why your founder story matters more than your brand, and how authenticity, vulnerability, and consistency drive conversions—especially for service-based businesses. Learn how to create high-impact content (even if you're scared to post), which platforms to prioritize (B2B vs. B2C), and how to make the ask without sounding salesy. Whether you're just starting out or trying to grow, this is your roadmap to building real trust that turns into real clients. 📚 What You’ll Learn Why people follow founders, not brands How to tell your story in a way that builds connection Which social platforms are right for your business type How to generate endless content from real-life experiences When and how to ask for the sale without being pushy ⏱️ Timestamps 00:00 – Intro: Why Founders Matter More Than Brands 01:53 – The Founder Brand Concept Explained 06:53 – Vulnerability and Storytelling Build Trust 13:30 – B2B vs. B2C: Platform Strategy 20:00 – How to Create Consistent, Relevant Content 26:00 – Content → Trust → Clients 31:55 – Repel the Wrong Clients 36:00 – Long-Form → Short-Form → Conversion Funnel 39:00 – Make the Ask: How & When to Sell 🔖 Hashtags #FounderBrand #ContentMarketing #BuildTrustWinClients #EntrepreneurTips #BusinessPodcast #MarketingStrategy #ClientAcquisition #MattReynolds #ChrisReynolds #BuildYourBusiness PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
SummaryChurn: The Silent Killer of Your Business
Jun 27, 202500:41:15Summary readyAre you ignoring churn in your business? You might be losing more than you realize. In this episode of the Build Your Business podcast, Matt and Chris Reynolds reveal how churn is the silent killer of growth—especially in service-based and fitness businesses. They share actionable strategies to improve client retention, reduce drop-off, and turn satisfied customers into loyal advocates. If you're tired of constantly hustling for new leads, this episode will help you build a stronger, more sustainable foundation by mastering client experience and tracking what really matters. ✅ What You'll Learn Why churn is more dangerous than a lack of leads The real cost of losing existing clients Simple ways to reduce churn and boost retention Why over-serving beats overselling How to play the long game in business ⏱️ Timestamps 00:00 – Welcome & Weather Banter 04:59 – Understanding Churn in Business 11:46 – The Power of Client Retention 17:50 – Proven Strategies to Reduce Churn 25:53 – How Service Quality Impacts Retention 32:31 – Fixing Product-Market Fit via Churn Signals 38:01 – The Long Game: Outlasting the Competition 🔖 Hashtags #Churn #ClientRetention #BusinessGrowth #FitnessBusiness #EntrepreneurTips #SmallBusinessStrategy #CustomerExperience #MarketingStrategy #TurnKeyCoach #BuildYourBusiness PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
SummaryHow Customer Focus Drives Business Growth
Jun 20, 202500:54:22Summary readyCustomer focus isn’t just a buzzword—it’s the foundation of long-term business growth. In this episode of the Build Your Business podcast, Matt and Chris Reynolds share real-life stories—from a sudden family relocation to a dangerous carbon monoxide scare—that highlight why putting people first pays off in the business world. Learn how to build trust, create loyal customers, and outmaneuver bigger competitors by focusing on what matters most: service, relationships, and doing the right thing. Whether you're a startup founder, small business owner, or service-based entrepreneur, this episode will show you why customer focus is your most powerful advantage. 🧠 What You’ll Learn Why customer focus leads to long-term success How personal stories can reshape your business values The role of trust in setting small businesses apart Why empathy and authenticity are your strongest business assets How to create loyal customers without massive marketing ⏱️ Timestamps 00:00 – Introduction & personal updates 21:01 – The importance of customer focus 25:29 – Great customer service as a differentiator 30:29 – Building trust through care & expertise 35:27 – Doing the right thing—even when it’s hard 40:11 – Small business advantage 52:00 – Empathy, authenticity & long-term value 🔖 Hashtags #CustomerFocus #SmallBusinessGrowth #BusinessPodcast #Entrepreneurship #BuildYourBusiness #EmpathyInBusiness #BusinessLeadership #TrustInBusiness #DoTheRightThing #CustomerExperience #BusinessEthics PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
SummaryWhy Online Coaching Beats In-Person Coaching: The Freedom, Efficiency, & Value Advantage
Jun 13, 202500:24:03Summary readyIs online coaching actually better than in-person coaching? In this episode of the Barbell Logic Coaching Success Series, Matt Reynolds shares why online coaching offers unmatched freedom, better financial efficiency, and stronger client results than traditional in-person sessions. Drawing on decades of experience both in gyms and running TurnKey Coach, Matt breaks down how tech has transformed coaching—and why this model is the future for growth-minded coaches and serious clients alike. Whether you’re a burned-out gym owner, a coach looking to scale, or just curious about how online coaching works, this episode will show you how to build a high-impact, scalable business from anywhere in the world. 🧠 What You'll Learn Why online coaching gives both clients and coaches unmatched freedom How online coaching improves consistency and accountability The hidden inefficiencies of traditional in-person coaching How TurnKey Coach automates admin work so coaches can focus on coaching The advantages of asynchronous communication and video feedback How to build scalable systems and transition to a hybrid model ⏱️ Timestamps 00:00 – Introduction: Why Online Coaching Beats In-Person 01:45 – Matt’s Background in In-Person Coaching 05:30 – The #1 Benefit of Online Coaching: Freedom 09:00 – How Online Coaching Works for Clients & Coaches 14:22 – Financial Efficiency: Clients Pay Less, Coaches Earn More 18:35 – Real Examples of Clients Staying Consistent While Traveling 24:00 – TurnKey Coach: Features That Make It Work 29:15 – The Power of Video Feedback & Screen Recording 33:50 – The Hybrid Coaching Model: Best of Both Worlds 37:10 – Why Online Coaching Scales (and In-Person Doesn’t) 41:22 – Final Thoughts & Call to Action 🔖 Hashtags #OnlineCoaching #FitnessBusiness #CoachingSuccess #BarbellLogic #MattReynolds #TurnKeyCoach #CoachFreedom #InPersonCoaching #FitnessEntrepreneur #HybridCoaching #StrengthCoach #BuildYourBusiness PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
SummaryThe Trust Equation with Andrew Jackson: How to Build Stronger Business Relationships
Jun 6, 202500:57:17Summary readyWhat makes people trust you in business—and what breaks that trust without you even realizing it? In this episode of Build Your Business, Matt and Chris Reynolds sit down with Andrew Jackson, COO of TurnKey Coach, to unpack The Trust Equation, a framework rooted in real leadership, lean systems, and years of experience. Whether you're leading a team, onboarding clients, or scaling a coaching business, this conversation will show you how to build lasting trust through ability, integrity, and benevolence—and how to recognize when you're missing one. Learn why trust is your most valuable currency in business—and how to earn it, protect it, and repair it when needed. 🔹 What You’ll Learn What the Trust Equation really is—and how to use it in your business The three components of trust: ability, integrity, and benevolence Why trust is contextual and must be consistently demonstrated How lean manufacturing principles can strengthen coaching and leadership The difference between AI-generated consistency and real human trust How to lead, hire, and scale with trust at the center Why authenticity, follow-through, and care are non-negotiable in leadership How trust acts as a "bank account" and what builds or drains it ⏱️ Timestamps 00:00 – Introduction to the Podcast and Andrew Jackson 02:52 – Understanding the Trust Equation 05:51 – Andrew's Background in Engineering and Lean Manufacturing 10:11 – The Importance of Trust in Leadership 14:52 – Defining Trust and Its Three Components 19:51 – Building Trust in Business Relationships 23:55 – Applying Lean Manufacturing Principles to Coaching 29:53 – The Evolving Nature of Value and Trust 33:03 – Building Trust Through Relationships 34:49 – The Role of AI in Trust and Integrity 36:59 – The Uncanny Valley of AI Communication 38:19 – Trust in CEO Relationships 39:56 – The Trust Equation in Hiring and Firing 41:50 – The Importance of Ability, Integrity, and Benevolence 45:15 – Trust as a Proxy for Communication 47:52 – Leading by Example in Trust Building 51:45 – The Long-Term Value of Authenticity in Trust 55:37 – The Role of Social Proof in Trust 57:55 – Consistency and Authenticity in Relationships 🔖 Hashtags #TrustEquation #AndrewJackson #BusinessLeadership #BuildYourBusiness #Entrepreneurship #CoachingBusiness #TrustInBusiness #TurnKeyCoach #BusinessRelationships #LeanManufacturing #AbilityIntegrityBenevolence #AIAndTrust #LeadershipDevelopment #HiringTips #TeamTrust #AuthenticLeadership #BusinessPodcast #MattReynolds #ChrisReynolds PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
SummaryHow to Fire Someone: A Business Owner’s Guide to Tough Conversations
May 30, 202500:46:57Summary readyFiring someone is one of the hardest parts of leadership—but avoiding it can cost your business even more. In this episode of Build Your Business, Matt and Chris Reynolds break down how to fire someone the right way: with clarity, compassion, and professionalism. Whether it's your first time or you're trying to improve your process, you'll learn how to prepare, communicate, and protect both your team and your business. From performance documentation to severance packages and company morale—this is your no-fluff, practical guide to how to fire someone. ✅ What You’ll Learn Why most people avoid firing and how it hurts your business How to know when it’s time to fire someone What steps to take before you fire someone How to run the actual firing meeting (word-for-word advice) What to say (and what not to say) afterward to your team The role of severance, documentation, and legal considerations Why firing can lead to personal growth and a stronger team How to fire someone with compassion, clarity, and finality ⏱️ Timestamps 00:00 – Intro: Why Firing is So Hard 03:11 – First-Time Firing Stories 05:57 – How to Prepare: Documentation and Clarity 08:56 – Planning the Firing Meeting 11:58 – How to Run the Meeting (Step-by-Step) 15:10 – Aftermath and Supporting the Team 27:25 – Severance and Legal Considerations 34:55 – How to Communicate with the Team 40:13 – Leadership, Culture, and Letting Go 49:45 – Final Reflections on Growth Through Hard Conversations 🔖 Hashtags #HowToFireSomeone #LeadershipTips #Entrepreneurship #SmallBusiness #FiringEmployees #TeamManagement #BuildYourBusiness #BusinessGrowth #HRLeadership #WorkplaceCulture #MattReynolds #ChrisReynolds #DifficultConversations #Delegation #TurnKeyCoach PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
SummaryEffective Delegation for Perfectionists: How to Let Go Without Lowering Standards
May 23, 202500:42:09Summary ready📄 Are you stuck doing everything yourself because no one else can do it “right”? In this episode of Build Your Business, Matt and Chris Reynolds break down why perfectionists struggle with delegation—and how to fix it. Learn how to build trust, communicate expectations clearly, and use systems that protect your standards without burning you out. Discover the delegation ladder, learn how to turn team members into owners, and finally free yourself up to focus on what truly matters. 🔑 What You’ll Learn Why perfectionists struggle to delegate without micromanaging How to use the delegation ladder to build trust and ownership The real cost of holding on to tasks that someone else could do How to prioritize what truly matters as a business owner Why SOPs alone aren’t enough—and what real training looks like How to fix failed delegation without giving up your standards ⏱️ Timestamps 00:00 – Introduction and personal stories of over-control 02:07 – Why perfectionists struggle to delegate 04:45 – The real cost of not delegating 07:50 – How to delegate outcomes (not just tasks) 10:24 – The Delegation Ladder: 5 levels of trust 15:58 – SOPs + hands-on training = real delegation 20:45 – Letting go without lowering your standards 24:23 – When delegation fails (and how to recover) 28:08 – Shifting from doer to leader 30:15 – Challenge: What are you still clinging to? 📌 Hashtags #Delegation #BusinessLeadership #EntrepreneurTips #PerfectionismInBusiness #TrustYourTeam #SOP #BuildYourBusiness #LeadershipDevelopment #DelegationLadder #FounderMindset PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
SummaryWhen Important Becomes Urgent: How to Prioritize What Actually Matters
May 16, 202500:28:32Summary readyAs a business owner, it's easy to push off the things that really matter—your family, your health, your strategic thinking—because they're not screaming for attention. But eventually, they will become urgent. In this episode, Matt Reynolds shares how he cleared his schedule, tackled long-neglected priorities, and rediscovered what it means to lead and live intentionally. Whether you’re buried in to-do lists or just feeling disconnected from what matters most, this episode is your wake-up call to pause, refocus, and build a business that aligns with your deepest values. 🔑 What You’ll Learn Why the “important but not urgent” list becomes your biggest liability How to recognize when it’s time to clear your calendar Practical strategies for regaining focus and presence What happens when family, fitness, and leadership all become urgent Why productivity without purpose leads to burnout ⏱️ Timestamps 00:00 – Intro: The reality of missed interviews & Matt’s vacation 01:20 – The urgent vs. important matrix 03:00 – Clearing the calendar to focus on neglected priorities 06:48 – When family life becomes urgent 10:05 – Recovering physical health and routines 13:33 – Lessons from undoing urgency and regaining balance 16:20 – The mental burden of unfinished tasks 18:15 – Fitness as a feedback loop for urgency 20:10 – How to prepare for rest without guilt 22:44 – The power of clearing space to be fully present 24:50 – Final encouragement: call a stop, get back in alignment 📌 Hashtags #BuildYourBusiness #EntrepreneurLife #UrgentVsImportant #UndoingUrgency #FamilyFirst #BusinessStrategy #WorkLifeRhythm #ClearYourSchedule #CEOFocus #RyanMattReynolds PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
SummaryTake Some Time Off: How Rest Makes You a Better Leader
May 9, 202500:19:12Summary readyIn this episode, Matt Reynolds shares why learning to take some time off might be the smartest thing you do as a business owner. He unpacks how intentional rest can increase creativity, sharpen your strategic thinking, and actually improve your output as a leader. Whether it’s a simple weekend away or a longer retreat, Matt offers practical steps for building time off into your business model—without losing momentum. 🔑 What You'll Learn: Why “always grinding” is a dangerous myth for entrepreneurs What taking some time off really looks like when you’re still running a business How rest unlocks creativity and long-term strategic clarity How to make time off affordable—and why it doesn’t require a luxury trip Ways to build a business (like online coaching) that allows time off without lost revenue 🧠 Key Takeaways: Time off isn’t a luxury—it’s leadership fuel The second half of rest often produces your best business ideas You can design a work rhythm that includes refreshment It’s not about escaping work—it’s about restoring your capacity to lead 00:00 – Intro: Why this episode is especially relevant now 00:44 – The “rise and grind” myth debunked 02:15 – What taking time off really looks like for a CEO 04:50 – Structuring your perfect day while away 07:05 – Training, spa time, and managing light work on the road 09:38 – How stepping back opens space for creativity 12:01 – You don’t need luxury to feel refreshed 14:25 – The freedom of online coaching while traveling 16:08 – Returning from time off with clarity and momentum 18:15 – Final thoughts: Make time off part of your business strategy #TakeSomeTimeOff #EntrepreneurLife #CEOAdvice #RestAndRecharge #TimeOffForLeaders #BusinessOwnerMindset #CreativeRest #TurnKeyCoach #MattReynolds #BuildYourBusiness PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
SummaryPivoting for Growth: How Founders Spot Opportunities and Adapt
May 2, 202500:43:18Summary readyHow do you know when it’s time to pivot—and how do you pivot without blowing everything up? 🚀Matt and Chris Reynolds break down real-world strategies for spotting opportunity, adapting to market shifts, and making founder pivots that fuel real business growth. Whether you’re navigating slow sales, customer churn, or big market changes (like AI!), this episode will give you the mindset and tactical advice to pivot smart—not desperate. 🔑 What You'll Learn: Why pivoting for growth is essential for founders How Matt shifted from local gyms to global online coaching How Chris spotted a massive tech opportunity in the insurance world Key signals that it’s time to pivot (and when it’s not) How to manage pivots with your team without losing momentum Why customer happiness and cash flow are your pivot safety nets How to avoid shiny object syndrome when new ideas pop up 💬 Favorite Soundbites: "You need to get paid, don’t get paid nothing." "Nobody knows what they’re doing in a brand-new business." "You have infinite pivots when you have positive cash flow." 👉 Chapters: 00:00 — Intro: Business Challenges and Growth 02:50 — Why Pivoting Matters for Founders 05:52 — Real Stories: Pivoting Across Industries 12:03 — Building Trust and Relationships in New Markets 18:06 — Recognizing Trends and Opportunities 23:10 — Customer Happiness and Market Feedback 32:47 — How to Fund New Pivots with Existing Revenue 38:09 — The Founder Mindset: Grit, Timing, Adaptability 44:00 — Closing Thoughts: Infinite Pivots and Growth 🔥 If you enjoyed this episode: Leave us a 5-star review on Apple Podcasts Like, subscribe, and comment if you're watching on YouTube Share with a founder or entrepreneur who needs a pivot mindset! #founders #businessgrowth #entrepreneurship #pivot #buildyourbusiness #leadership #startupstrategy PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
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