We’re back with another mastermind episode. This week, Grace Andrews takes us through her 5 step framework for building a high performance content engine, from identifying content signals (before selecting platforms) to measuring success metrics that are relevant to you and your brand.

In this episode, we cover:

07:05 Step 1: Identifying Content Signals

11:47 Step 2: Approach To Content Formats

26:31 Step 3: The Platform Specific Strategy

28:43 Step 4: Where Creators Fit Into Your Content Strategy

32:56 Step 5: How To Measure For Success

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