Forget “posting to social.”

According to Lindsey, we’re operating in a full-scale content ecosystem – one that’s streaming-first, storefront-powered, AI-disrupted, and driven by creators who’ve outgrown the feed.

Recorded live at the Brand Advocacy Summit: New York, this keynote from Lindsey Gamble (LinkedIn Top Voice & creator economy expert) is a rapid-fire download on what’s actually next in marketing.

From the collapse of old playbooks to the rise of creator storefronts, Substack strategy, and content that earns its way into DMs, this is Lindsey’s devotion-driving newsletter brought to life on stage.

Tap in to understand:

📉 Why Traditional Ad Spend Is Shrinking & What That Means for Brands.

📈 How Platforms Are Handing Creators (& Marketers) the Keys.

🧠 Why Personalisation, Niche Content & Human Insight Are the Future of Performance.

🖥️ Why YouTube Is Eating Netflix – and What It Means for Your Content Strategy.

📬 Why Substack Is the Underrated Channel for Influence & Conversion.

This isn’t theory. It’s strategy, backed by real shifts in attention, tech, and creator behaviour.

Turn this one up for the download on what’s really reshaping marketing in 2026.

Chapters

00:00 – Welcome to the Creator Economy IRL

01:00 – Why Creator Platforms Just Overtook Traditional Media

04:05 – Social-First Brands Are Now Creator-First by Default