Is influencer marketing dead? Jordan Schwarzenberger, the man behind the Sidemen's evolution from creators to a multi-million pound enterprise, thinks brands have got content eco-systems wrong. In this episode of Building Brand Advocacy, we break down why the smartest brands are ditching traditional influencer marketing and becoming organic content engines instead.

Jordan reveals the exact content strategy that scaled the Sidemen from a YouTube group into a business empire and how any brand can steal from the creator economy strategy. We go deep on building a content hemisphere, why entertainment-first marketing beats ads, and how to turn community into customers through brand advocacy.

In this episode we cover:

Sidemen evolution from creators to an enterprise business.
The opportunity for brands to become content engines.
Why influencer marketing is dead.
Why brands and 10 years behind in content and how to create a solution to get ahead.

Whether you're a CMO, marketer or brand founder, this episode is your blueprint for building a content marketing strategy that actually compounds.

CHAPTERS

00:00 Introduction

02:38 Building the LADBible Agency

07:16 Scaling The Sidemen Businesses

11:16 Defining A Content Infrastructure

12:27 Side Plus Membership Model

17:27 How Brands Should Be Working With Creators

20:23 End Of The Transactional Influencer Model

23:04 Discovery IS Replacing Followers

26:07 The Influencer Economy Collapse

28:33 Traditional Campaigns Are Dead