In this episode of Building Brand Advocacy, we're unpacking the seismic shift happening in marketing right now: is branded entertainment replacing paid ads?

We dig into why the smartest brands are investing in long-form content, storytelling, and entertainment-led campaigns, and how this changes everything from team structure to ROI measurement.

What we cover:

Should brands have Global or local social media accounts
The perfect niche to scale strategy
Branded entertainment vs paid ads
The Redbull playbook

Whether you're a founder, a marketing lead, or a brand builder trying to do more with less — this is the episode that reframes where your budget should actually be going.

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Why more brands should become entertainment first | The Red Bull Strategy