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- [00:00]
A
Hey, guys, welcome back to the video. Thank you so much for stopping by. Can you guys hit the like button? Can you subscribe to the channel? It's like you didn't even give me anything yet. So I went the opposite. I go, I'm not even going to ask for subscribers. And I'm getting subscribers every single day. I'm getting email addresses, which we'll talk about here in a second, but basically, I don't. I just. If I deliver enough value, they're going to want to subscribe because they're going to want to get more information about the topic that I'm sharing with them. Right? I mean, we got one video that just crossed 126,000 views. It got 3, 300 subscribers.
- [00:30]
B
Welcome back to Built Online, the podcast where we dive into everything online business. Here we explore the minds of. Of creators who are building online businesses to power their dream lives and ultimately transform economies. I'm your host, Cody McGuffey, and if you're new here, I'm the founder and CEO of Everbee, a creator commerce platform where we believe that everyone deserves the opportunity to pursue their passions and to live life on their own terms. We're on a mission to make creator commerce accessible to everyone throughout the world, no matter where they are, and to make a positive impact in our families and our communities. And we believe that everyone that truly commits to a vision and pursues it with an undeniable force of will, that they will ultimately succeed. I'm really excited about today's show. Thank you for sharing your time with us. Before we jump into today's episode, I'd like to ask a quick favor. For anyone that's listened to the show before, if you haven't already, please let us know if these episodes and these conversations are. Are helpful or not. Share your feedback in the comments and review it if you. If you would. It truly helps the podcast, it helps our team, it helps me personally understand what types of guests that we should have on the podcast that really just helps us improve the show to make it better. We need your feedback. We would not be able to operate without your feedback. So be sure to follow the podcast. Subscribe to the channel wherever you're watching this. So you really never really miss out on that. That one nugget that can really change your business and change your life. Enough of that. Really excited to have you here. Let's jump into today's show. Super happy to have you back, man. Thank you for coming back on.
- [02:02]
A
Yeah, no, it's been a. It's been A minute, as the kids would say.
- [02:05]
B
Yes, absolutely.
- [02:06]
A
You know, a little.
- [02:07]
B
Little sus.
- [02:09]
A
Yeah, it's been. It's been a little while. And I'm excited because you and I. Well, we've been. We've been friends now for a few years. But it's kind of interesting you've been following me before we actually got to know each other. And you saw, like, where I was even probably 10 years ago. Right. It's. I mean, I was doing the Amazing seller podcast over 10 years ago now, which is insane. And it's just crazy because we're pivoting, like, all the time. Like, we can see, you know, something happening and then it's pivoting. And if I look back now, it's funny, the other day I was kind of putting together, you know, kind of like an epiphany story, you know, like how Russell Brunson talks about and. And, you know, kind of creating, like, how do you encapsulate, like, everything you've done over the past decade? And it's like, man, it's like the path is so. It's windy, in a sense.
- [03:07]
B
It's windy and messy. I think about, like, entrepreneurship and just life in general. I think of specifically in entrepreneurship and founding companies and building creating companies. It's a messy road. It's not like this nice little linear graph, you know, up and to the right. It's like, it's so messy, and it's intertwined with personal stuff and having kids and then maybe like, breakups or divorces and. Oh, yeah, you know, people dying in your family. And it's like there's so much windiness and messiness to this whole thing.
- [03:34]
A
Yeah, life has a lot to do with it, I think, even going back into, like, years ago, my wife and I owned a photography business. And then when my daughter was born, who's 17 now, but when she was born, we kind of knew we had to make a switch, and we didn't want to be having to meet with clients and having to do a shoot at 7 o'clock at night and having to do the weekends. Right. And so we were like, we got to do it. We got to do a pivot here. And that's where I moved online. So it was like, that was the reason I started thinking about I got to do this thing online. Not that it wasn't on my radar, but it was like I really needed to figure this thing out because I wanted to have the freedom and flexibility of not having to be super happy.
- [04:18]
B
To have you back, man.
- [04:19]
A
Thank you for coming back, meeting with clients.
- [04:21]
B
Exactly. I completely get that location. Freedom time, freedom. And then financial freedom is like the thing, right. That we're always talking about. Let's jump into it. We have a cool topic that I want to, I'm literally genuinely curious about personally.
- [04:34]
A
Yep.
- [04:35]
B
And also so many people will be curious about it too. But I guess you could say, like the topic for today is how to make a hundred thousand dollars per year from a tiny YouTube channel.
- [04:45]
A
Yeah. And the reason why I wanted to, like you asked, like, you know, like, what do you want to talk about? Like what, what are you up to? Like, what do you want to share? You know, what do you think people can benefit from? And it's really like my most recent pivot. Like I am pivoting right now again. And I am 52 years old and I'm really excited about this, this pivot and it has to do with YouTube. But the crazy thing is, is it all came from what I did back when I started online. And it started with, it started with YouTube and it was like, I kind of went back to like, okay, all through all of these businesses that I've done six, seven figures, like every single one. What was it that I did personally that allowed these businesses to be created? And it, it came down to audience building the audience. It just happens that YouTube is the audience. And when I found out too, I wasn't good at writing. I like, I don't like writing, I don't like writing emails, although I've done pretty well with email over the years. But I don't, I like being on camera or I like being on the mic. And so I was like, I want to get on YouTube. So that's, the YouTube thing started way back in the day and that's how I got my first, that's how I made my first dollar really is through, not just through YouTube, but building the audience and then from there figuring out how to sell products that people needed and wanted. And built my first six figure business back then with digital products and a membership and all of that stuff. And then that just, I took that and carried it through all of my other businesses. And now at this point in time, like a lot of people, they're like, oh, I've had success, like some people, like even in the Etsy world, right. Like they have an Etsy, you know, in, in the pandemic, you know, they went on and they started a business or they started selling products on Etsy and all of a sudden they're an Etsy guru. And they start selling stuff. The difference with me is, is like I've been doing this for a long time. I never want to teach anything unless I've done it, I've proven it and I've also shared it with other people and they've gotten results. And so now's the time. Like it, it's been 17 years, right. Until. And now I'm ready to say, you know what, I think I'm capable of sharing what I've done over the years and using YouTube. I think I'm going to start teaching people what I've been doing with building an audience and using YouTube. I think now's the time it took me 17 years to think I had the enough. I don't want to say clout, but enough experience.
- [07:17]
B
Let's sure. Yeah. You, you and your son, you guys do the YouTube channel. You, you're.
- [07:22]
A
Yeah. 26 year old son. Yeah.
- [07:24]
B
Scotty.
- [07:25]
A
Yep. Scotty.
- [07:26]
B
What? So just the setting the grounds for anyone listening to this and for myself too. When did you start this channel? And then what are you at now? Subs wise or. Yeah, anything like share.
- [07:34]
A
Yeah, we started it nine months ago. We are at 19,000. Just crossed 19,000 subscribers today. Actually it was late last night. I woke up this morning with 19,023 subscribers. Thank you. We got monetized on YouTube in 80. I think it's like 84 days, but let's just say under 90 days. And so to get monetized on YouTube, it's basically you need a thousand subscribers and you need 4,000 watch hours. That's what everyone on YouTube and all the gurus are saying, like, you know, you gotta, you gotta get to monetization. Because once you get to monetization, the money is going to be coming in and that's not the truth. And we're going to talk about why I'm not a fan of that. And even my first channel back in the day, you couldn't even get monetized. It was, was their monetization wasn't even a thing. So I've never leaned on monetization. Monetization's nice and we'll, we'll talk about it. I mean I'm building a list now for free. When I was paying $10 a lead for Facebook ads and all of that stuff like getting 52. I've had days. We've done 200 email addresses. But yeah, to, to your point, I don't even know where I was going with that. Cody.
- [08:38]
B
Yeah, it's perfect. No, I mean this is kind of the messy.
- [08:40]
A
I don't even know where I was going.
- [08:41]
B
The messy thing about creating online. Um, okay, so 0 to 19,000, by the way, nine months. Insane, right? There's so many people right now that want this and they just want that. That ability to like, have that type of growth. Now I want to debunk certain things first. First thing is, oh, well, Scott probably had a list already to help build his. Build this YouTube subscriber list already. Like, he must have already. He must have leveraged a whole bunch of like, something. How much did you leverage, leverage other things to grow this from 0 to 9, 19,000.
- [09:14]
A
Okay, so launched it. And now you got to remember my email list right now, which, again, just going back a little bit, you know, probably what, four years? Probably four or five years ago. I was only in the Amazon space, right? Probably six years. And so my email list was all Amazon people. Then you and I had a conversation. My wife was starting to sell on Etsy and I said, hey, you know, you got this tool. Let me talk about it. Maybe we can, you know, kind of, you know, talk about your product and I'll use your product. And I did. And then I pivoted the brand. Now that, that channel, which is over on Brand Creators, which is over 100,000 subscribers, that is, that's basically all known for Etsy stuff, right? And so my email list, and I guess the point I'm trying to make is that email list isn't for YouTube people.
- [10:03]
B
Not relevant.
- [10:04]
A
And they're not even really content creators as far as, like, create content, sell digital products other than like, you know, templates on Etsy or something. Digital products. They're not like, they're not my digital product type of people, right? They're not like trying to build a course or a workshop or something like that. It's more about, like, how can I sell a, you know, a set of, what is it, the iPad, calendars or the planners or anything like that, right? It's not that type. Type of digital product. So my point is, you know, I'm like, okay, these people aren't going to really care. They're not going to really come over to want to grow a YouTube thing. Now probably about a month after we started, which we started, we only had like a hundred subscribers in like the first month, right? And then I did email my list, and at the time, that list was around 17,000 people on the email list for Etsy. And I think out of that I had maybe a hundred people go over and subscribe.
- [10:59]
B
Wow. Not a Lot.
- [11:01]
A
No, no, it was like clearly I knew, I knew these people didn't care about what I was doing.
- [11:07]
B
The question that I have is how did you grow then? Like, what changed? Like how many times you. I'm talking like the tactics, right? Like maybe like how many times are you posting? Like some high level metrics of how many times you posting how many shorts, how many long form, how long are the long form? Like, tell us like what's working for you?
- [11:25]
A
Yeah, well, the first thing is, is we did start, we started shorts in the beginning because my son who was doing all my editing for my other channel, he's like, you know, I'm going to do some shorts, get this channel going and did some shorts. And if you go back and watch some of those shorts, it's kind of funny because he was documenting like, here's our journey to monetization kind of thing, right? He got to about 15 day 15 and he goes, dad, I mean these impressions suck. You know, everything sucks about this. We're getting a few subscrib, whatever. But he's like. And I'm like, you know what? I never was a fan of shorts because shorts is a completely different audience in my opinion. They're there to watch short videos. I want long form videos. If you're going to try to get to monetization, which by the way, shorts don't count towards your monetization for views, they only count for subscribers. So if you're trying to get monetized and you're, you're thinking you're gonna have a short that gets like 100,000 views, it's not going to count towards that. You have to a completely different algorithm and a different thing that you have to accomplish. I think it's like you need like 2 million or 3 million views on a short to qualify for monetization. Something like that. It's something crazy. So anyway, I said to my son, I go, let's, I'm, let's stop shorts. Like I don't want to do shorts. So we're not doing shorts. We stopped doing shorts 15, 16 days afterwards, no shorts. And I don't recommend shorts. And we can talk about that later. So no shorts. So I said, if we're gonna get the audience, because remember what I said before, right? We want the audience. That's all I care about right now is getting the attention and building the audience. That's all I care about. That's it. I'm not even careing about how I'm gonna monetize it. I Don't. I'm not, I don't care about any of that stuff. It's just, I want to know how am I going to build an audience of people that are willing to sit around and listen to what we have to say?
- [13:14]
B
Okay. And the best way to do that is so you post a video and you're making this valuable video first. You're giving value to your audience. You're having a call to action saying, hey, guys, by the way, if you want this free thing or this thing, then click on the link below and join. Right. And it's probably free.
- [13:35]
A
Yes, but there's a part there that you said that. I'm not doing that anymore.
- [13:38]
B
Okay, tell me the part where I.
- [13:40]
A
Said go in the description and click the link.
- [13:42]
B
Okay.
- [13:43]
A
I got a little secret strategy that I've been using and it's been crushing. And, and anytime I share this, can.
- [13:48]
B
You make it not secret?
- [13:50]
A
I can, I mean, yeah, we, we, we can make it non secret. And, and I'll, I'll walk you through that. But just going, going back to the whole thing though, before I get to that is like the whole thing that I've only, and I told my son, we're only focusing on the audience. So the other thing is, is I wanted to prove to people that you don't have to be great on camera. You don't have to have a fancy camera, you don't have to have fancy edits. So I said to my son, I'm going to shoot stuff on my phone. So I just used my phone. I got an Osmo, Osmo 6. It is, I believe it's. And it's kind of like a handheld, but it's like a gimbal. So it's a gimbal basically makes it really smooth so I could walk and talk and it's like really smooth for like 150 bucks. It's like no brainer. And then I got a lav mic, a DJI lav mic. And I would literally go out by my pool and shoot videos or I would shoot it in my Jeep. Right. And the whole point in doing that was to show people that you could do it without needing all of this other fancy stuff. Like we're sitting in an office right now. I've got a pretty fancy camera. I've got a nice big light here. I've got my mic, I've got my mixer, got my whole set back there. Right. Like, I, I don't need that. Right. It's just, it's nice to have, but I Don't need that back there. And I proved it. Because every video that's done well on that channel, it's all stuff. Either me in my Jeep out by the pool or in this office on my phone.
- [15:10]
B
People are probably, like, wondering, like, they're trying to find your. Your new channel right now. What is the new channel?
- [15:15]
A
Yeah, it's Live Video School.
- [15:17]
B
Live Video School. And by the way, link will be in the description. Keep going.
- [15:21]
A
Yeah, well, and. And here's the cool thing, too. So I wanted to have fun with this, right? It's like I. I want to have fun. I want it to feel like Scotty and I are having a good time. Father, son, right? Like, it's. And it's something. It's funny. I got an email. I know we're going all over the place a little bit here, but it'll all tie back together. But I remember I got an email from Dean Jackson. If anybody's never heard of Dean Jackson. Old school marketer, but also he's in the real estate space, really smart. And he sent an email. It basically said, your next 25 years. And I read that, and it basically said, what's going to be your next 25 years? Right? And that really hit me. And that was probably two years ago. And I was kind of like, what am I going to do? I'm scratching my head. I'm like, what am I going to do? Like, what do I want to do? And I was like, I want to help people build audiences. That's what I've been saying for the last 10 years. But I'm just not. I don't have. There's so many people competing in that space and all this stuff, and you get all this, you know, imposter syndrome and all that stuff, and you're like, I can't. And I'm like, well, look what I've done. Like, come on, I should be able to. So anyway, I want to have fun with it. So Scotty and I came up with. We want it to feel like it's a school atmosphere. So we said, live video school. Doing lives is good, but it's also just about making your video live. Like, not hiding behind, like, oh, I'll get it done sometime, or whatever, right? So it's more about, like, making the video live. And so then we. We said, you know what? Maybe we should do a podcast on the back end of this. Let's think about what we could call this thing. Creator's lunch table. Yeah. Who remembers being at school and you were at the lunch Table with all your. All your gang, right? It was like you guys, it was like if you were into sports, you were at the sports table. If you were into theater, you were in the theater table. Everybody had their own lunch table. So I'm like, creators lunch table. Boom. That sounds awes. That's awesome. Feel. Come on, hang out with us at the creator's lunch table. So that's that. And then this most recent product that we launched, it's called the 1K Collective, which we can talk about that afterwards because that's really how we're going to get to six figures and beyond. But we're calling that now that we're going to have a community in there. And it's called Creators Video Lab. So now it's like a lab at school, right? So it's kind of like we've got live video school, we've got the creators lunch table, and now we've got the creator Creators Video Lab. So it all feels good to me, right? So I'm just excited. I mean, you can tell I'm excited about it because where we're going. But I also just think for people when they're first starting, like, you don't have to overthink it. I didn't. We didn't know any of this stuff nine months ago, just got started. But I knew I wanted to help creators or help people that had small channels and show them that they didn't need to have hundreds of thousands or millions of subscribers. You don't need because right now we only have 19,000 subscribers. We just did our first like launch, let's call it, and we did like $15,000, you know, like a brand new channel. No one knew who we were.
- [18:14]
B
It's insane. What do you think that you're doing differently than the other people that have started 18 months ago that have 300 subscribers? What are you doing? You and Scotty, the difference.
- [18:28]
A
Yeah, great question. So the difference is this is we are not just throwing up stuff that we find interesting or, you know, we're like, oh, we're gonna just try to get views, right? It's not about just trying to get views. We're focusing on one niche or niche, however you guys want to say it.
- [18:51]
B
And what is that niche for you?
- [18:53]
A
For us it is. Is really, it's small channel creators. So it's really. We're honing in on the small channel creators. One of our. What's that?
- [19:04]
B
Can you give me an example of that? One of those, like, what's a small channel creator? Like somebody that makes woodworking designs.
- [19:09]
A
Yep, yep, yep. So it would be someone that is a. I got a perfect one. How about a someone that is a beekeeper? Okay. There's a guy right now. I did a video on him. He's been doing it probably now for 10 years. But he started small, but he is. He does beekeeping. He does it as a hobby, but he does it because it's relaxing for him. Right. And now he teaches people how to do their own beekeeping. He has one on one classes. He has, you know, like workshops. He does all of these things. But he started small. But it's like really, really narrow, really niche. But I'm talking to like those people that want to do something like that. If you're a woodworker, you're a guitar player, you're a bass player, you're, you know, someone that's computers or, you know what I mean? Like a certain program or whatever, it's just getting really dialed in with that niche and then understanding that you're trying to get attention in, in that niche. And I say in the beginning, try to go a little bit more niche. So I'll give you an example. So I. The first video on our channel that kind of popped was one that I did. It was, I think the title of it was why you must start a YouTube channel if you're over 40. And that one there took off. You know, we've got, I think that video's got 30,000 views today or to date. And we had it, it ticked right up, right? That's the one that kind of got us on the map. Right? But it took, it took 25, 30 videos to get that one video to get.
- [20:40]
B
Yeah, I'm looking at your channel right now and you have 238 videos published in nine months. Most people would have like nine videos published in nine months, like once a month and maybe twice a month. So maybe they have 18 and then maybe four times. It's like you guys are posting and I'm looking at your. The latest history. 22 hours ago, one day ago, four days ago, five days ago, six days. Y'all are posting every single day.
- [21:06]
A
Almost. Sometimes. Sometimes we're doing one a day. I would say probably at least five a week. But here's, here's how, right? Like I've got a video I'm going to record as soon as we get off here, right? And people would be like, well, okay, don't you have to prepare? Don't you have to do all this stuff? I have to do like number One, it starts with what we call the outlier title. So Scotty, my son, he wants to be called now the title Ninja, by the way. So we're going to call him the title Ninja because basically the title is everything for us. Right? Like, so what we're looking for is what we call an outlier title. The outlier title basically just means that there's a video that did, let's say, 30,000 views, but they only have 500 subscribers. That tells us that the algorithm pushed that video, not the subscribers. So we look at that as, oh, that's an opportunity for us to take a title that's similar, restructure it and go, oh, okay, we should probably do a video on that. And so then we'll just. We'll take the title, we'll rearrange it a little bit, we'll make it our. Our own, and then we'll record it. Right. Like, I've got one right now, and I actually, I'll. I'll pull it up on my phone and I'll read it to you. I haven't recorded it yet, but I'm going to record this as soon as we get off, and I'll tell you how I can do it so fast. So this one here, he sent over. My son sent me over this last night. He said, okay, this is your next one you're going to do. So I'm like, literally just. He's just giving me the title. So this one here says, YouTube gurus are lying to you. How to actually blow up. So now I'm going to basically look at that, and I'm not going to watch this guy's video. He's got 25,000 views 13 days ago, and I think he's got 800 subscribers.
- [22:51]
B
Wow. So, yeah, obviously they're favoring you.
- [22:53]
A
I'm going to basically record that video. And here's in the. In the. In the in. You know, kind of like in the process of, like, figuring out what I'm going to talk about, I'm going to say to myself, what do gurus say that you should do? They say you should post shorts. I don't think you should. I think it's going to hurt your channel. We could talk about why. Second thing is, they think you have to do a lot of editing to make it all flashy, make it professional. Here's why you don't. Right. And what was the other one? Oh, that you have to basically script it out. You got to have everything kind of written and clean and tight and all that stuff. My whole thing is, is like, get the title. I'm going to give you three to five bullet points, and I'm going to cover those three to five. And the most important part is the hook. So I would start the video, I'd be like, something like, in this video, I'm going to share with you why most gurus are lying to you. And I'm going to share with you why it's going to probably hurt you from blowing up. I'm going to share with you how you can actually blow up. We've got a channel now, only nine months old, 19,000 subscribers, blah, blah, blah, blah, blah, right? Like I'm, I'm hooking you. You want to know now, what are those things? What did you do different? So it's title, thumbnail, and your intro hook is really the main three things that we focus on. But that's how I can get it done so fast. I'm literally going to record that video as soon as we get off. And It'll take me 10 or 15 minutes. We'll upload it because we're doing minimal editing, doing a little bit on the front, a little bit on the back, and then that's it. And then thumbnail screenshot and a little bit of text on this.
- [24:17]
B
But also the volume. I mean, those things are obviously sounds like they're working for you really well. But also the volume of videos. I mean, it's just, it's just a matter of time. Like, one video is just going to hit and it's just going to take off too. So it's not. So it's quality. And then also the quantity, I think, is playing a role in your favor.
- [24:32]
A
Definitely quantity. And actually, it's funny, in my, in my recent class that we did the 1k collective, I brought up an example of Aaron Judge, who's a baseball player, right? So if you guys are not into baseball, he's Aaron Judge, New York Yankees. I'm a Yankee fan. He was a home run champion two years in a row. You know, like he had, like, beat, you know, the best, you know, record, like all of this stuff, right? He had 720 at bats. He got 58 home runs last year. Struck out 190 times, right? Got ground outs, got pop ups. But you know what? He got up to bat three to four times a day in a game. So I look at that as like, YouTube. How many at bats are you getting? How many times are you going to get one swing every week? All right, you got one chance. You got 52 at bats now every single year I'm getting three, you know, four a week. You know, when you're getting one a.
- [25:28]
B
Week, there's two more things I want to make sure we for sure hit on in the next 20 minutes or 15 minutes. Probably is the content engine. Like, how do you create so much content? Because it scares the hell out of most people, including myself, to be like, oh my gosh, you must be recording all day and editing all day and researching all day. So I know that, I know you have an answer for this, and I want that to be. Come to me. I want to know that information. And second is looping back to the 100k. How do you actually reverse engineer that 100k per year from a small channel? How many subscribers do you need? How much? What kind of audience do you need to be building? What kind of funnel do you need to be having? How do you actually work that funnel? That stuff so we can kind of bring it full circle.
- [26:12]
A
Yeah.
- [26:13]
B
Before we get to that, can you cover the content, like debunk that for myself? Because right now I'm like, this seems like a lot of work, so much work to record this, this, this type of volume. Go ahead.
- [26:25]
A
If you know your topic. It's not hard.
- [26:28]
B
Okay?
- [26:28]
A
Right. So if there's one thing, like I said, like, and I have a whiteboard that I use. I have a little whiteboard, so I have a little cheat, right? So that's my prop. I, I also, I also refer to it as my little handy dandy little whiteboard. So if anybody's like a Blues Clues back in the day, my son Scott, 26, with a blue Clues kid, right? So I'll make a mention in there. I'll be like, hey, if anybody remembers Blue's Clues, let me know in the comments, you know, and I'll get a whole bunch of people go, I remember Blue Clues, right? So I use my little whiteboard. My whiteboard has, you know, like a hook on it and then it has like three to five bullets. And then I just cover my bullets. Like I'm talking to you right now. This could be a video. You know what I mean? Like, I could sit here and you could say, scott, what's your strategy for creating three videos a week? I basically get the. I sit down for. I don't. I have Scotty do it now. But I would sit down and I would get three titles that I'm going to do for the following week. Once I have those three titles. Now I just got to map out what am I going to how am I going to share and live on the promise of that title?
- [27:24]
B
How often, what days per week are you, Are you filming? Are you, is this like once a day? Are you trying to get out? Are you doing, like bulk recording? What is the strategy for you?
- [27:34]
A
Typically, I like to do batching if I can. So I'd like to do two videos in, in a batch, but sometimes it'll be just. It just doesn't work that way. So, like today I'm going to literally record that and upload it today. So I'm literally doing it myself. I'm gonna, I'm gonna record it. I'm going to edit it real quick. I'm gonna upload it. So we're like, right now we're recording this and what time is it right now? It's before 11:00. We're gonna get off. I will record it. Probably take me 15, 20 minutes. I'll have it in my editor in another five minutes and then I'll cut it, edit it. It'll be up by 12:30. Done. You know, and then I'm done with the day. You know what I mean? I'm done with that for the day. But yeah, for a lot of people it is because everybody also, they're, they're, they get like stage fright, right? Like, they see the camera and then they freeze up or they think they sounded dumb or they didn't say something, right? Like, you have to put that behind you because you just have to look at. You're going to get better every single time. It's like, we're doing more reps, right? We're getting more reps every single day.
- [28:27]
B
The cool thing is when you do so much volume too. Like you have 238 videos. Like, I'm probably not gonna. As a, as a viewer, as an audience, I'm not gonna see your first five, first 50 videos. So, like, they could be so bad. But, like, I'm only seeing the good stuff. It seems like it's floating all to the top. So really just kind of proof that we shouldn't worry about, we should just get more reps. Like you said, just.
- [28:47]
A
Get more reps. And, you know, so a lot of people, they focus on, like, subscribers and watch time hours. And I think that should be your first, like, goal. Right. But I don't ask for subscribers either. Yeah.
- [29:00]
B
So can you touch on that? Yeah. You said you didn't do that.
- [29:03]
A
No, because a lot of people too, they're like, hey, guys, welcome back to the video. Thank you so much for Stopping by. Can you guys hit the like button? Can you subscribe to the channel? It's like, you didn't even give me anything yet. So I went the opposite. I go, I'm not even gonna ask for subscribers. And I'm getting subscribers every single day. I'm getting email addresses, which we'll talk about here in a second. But basically, I don't. I just. If I deliver enough value, they're gonna want to subscribe because they're gonna want to get more information about the topic that I'm sharing with them. I mean, we got one video that just crossed 126,000 views. It got 3,300 subscribers. And I think it's over, like, four or five thousand watch time hours. That one video, again, put that in perspective. One video could have got you monetized because it's over a thousand subs.
- [29:46]
B
The requirement that I hear that's required for this type of thing to work is fairly deep or deep interesting, or knowledge in a specific type of topic. When I say topic meaning like a demographic, I guess you could say, like, for example, you said beekeeper, right? Like, I just like beekeeping. Like, talking about beekeeping. I just think about beekeeping. That's all I want to teach is beekeeping. It's like, I'm obsessed with it. And maybe it's like race car driving, and you're just, like, obsessed with race car driving and obsessed with talking about NASCAR and all this stuff. And maybe it's obsessed with woodworking, or maybe it's obsessed with art. And not. Not just art, but like, painting and, like, acrylics or all this stuff. So it's like you need to be. It kind of like, prerequisite, would you say, is you kind of need to be very, very interested in it, in one specific thing for this thing to kind of work.
- [30:34]
A
Yeah, it's interested in one thing, but it doesn't. And people think like. And I do think, like, we're selling a solution to a problem, right? And I say selling. We're selling our. You to get to watch a video, I have to sell you in a sense or persuade you to want to watch, but you're technically solving a problem. So even if you're a beekeeper, someone's like, well, I'm beekeeping, but it's not working well, I have to help you get it to work, right? If you're trying to grow bigger tomatoes and your tomatoes are dying, I gotta figure out how to help you grow better tomatoes, right? That's what we're doing. So we're in the business of helping people and educating people, so that way they're. Yeah, they can solve a problem. But it's a fun problem, maybe, right? It's like, oh, I want to play guitar better. I want to be able to play that song. Cool. Right? So it doesn't have to be like a problem where. And it can be a problem where you're like, you help people with back pain because you're a chiropractor. Great. You should be doing this. Right.
- [31:26]
B
Yeah. It could be like, I want to. People want to learn how to play chess, so I'm gonna. And I'm obsessed with chess, so I'm gonna talk about playing chess all the time. And there's. There's a million. You literally go to chatgpt. You guys, if you're ever wondering, like, you're. You're good at something, you're really, really good at. Everyone is good at something. And you could probably talk about it all the time. You're probably talking about it at the barbecues and people are just like, oh, great, Cody's here talking about business again.
- [31:48]
A
I know, right?
- [31:49]
B
You know, oh, he's gonna talk about growth and fitness and what books you read and what's your goals for the year. Like, obviously, that's telling me that I'm obsessed with that thing, and that could be my niche, which it is, fortunately. Everybody is my niche. Right?
- [32:01]
A
Yeah, yeah, yeah.
- [32:03]
B
But everyone has that. It's not just Scott. It's not just Scotty. It's not just Cody. It's not just the beekeeper. It's. It's. You listening to this too.
- [32:09]
A
Yep. Yeah. So, okay, let's. I know we're gonna run out of time, so I want to make sure I cover everything for you. So. And. And there is something I call. Like I said, I call it the 100k roadmap now because that's exactly what I've done over the years. So I had to kind of like, reverse engineer what I had done, and I distilled it down into three parts. It's the A, which is attention. It's the R for relationship building. That's the email list. And then the M is the money, the monetization. All right. And you can link this up in the show notes. I've got a free resource there. Obviously. Yes, you're going to join my email list. You can unsubscribe if you want to, but there's an 18 page guide that I put together that we give away for free. It's called the YouTube Creators 100K Roadmap or Blueprint, something like that. But basically it covers what we're doing. Okay, so getting into like that second part, the relationship part, we got the attention now, right? We're going to create videos, we're going to make sure that we get a good title that's got a good hook. That's been proven, it's been validated because now it's an outlier. Now we're going to move into, okay, how do we build this, this relationship? So if YouTube went away, I still got an audience, right? I mean, I need that. And again, going back to a decade ago, what I was doing on YouTube, building an email list. And that's how I sold my first $12,000 online, through an email list. So the way that we're doing it now, that's different is we're not going like, hey, go in the description. Although you can go in the description and find a link there. What I'm doing is I'm basically saying, hey, if, if you want and I'll do it seamlessly. So if you watch any of my videos, I won't do it right away. Like a lot of people be like, hey, before we get started, if you want to download my guide, go ahead in the description, whatever. I don't that I'll wait sometimes three, five minutes in, right? But I'm usually going to be talking about something that's related to my guide or I have another download which is I've got 10 of my top performing title hooks that I've used and I give that away with examples, right? And so if I'm talking about titles in a video and I bring up titles and I go, by the way, titles are your number one thing. And that's where people struggle. I actually have a free guide. If you want a copy of that, just put hooks in the comments and I'll send it to you.
- [34:08]
B
Oh, that's what you do.
- [34:10]
A
Okay, so now they say hooks and then I can see it. And then when we see it now, we can go ahead and we can send them the link to our landing page, which is then going to get the opt in, which is going to get them to join the email list. Okay. Then we get the engagement on YouTube and then I go back and I heart it and I like it and I comment on it.
- [34:32]
B
What do you comment with it? What's the comment?
- [34:35]
A
I just copy and paste the. Sorry for the delay. Here's the link you requested, you requested for the 100k roadmap here's the link that you requested for the.
- [34:44]
B
So you're dropping the link literally in the reply. Yep, understood.
- [34:48]
A
That's.
- [34:48]
B
It totally makes sense. Okay, got it. So it gets the engagement, it gets the. They get what they want. You get what you feed the algorithm. They could have just went to the description too.
- [34:58]
A
You could have went. And. And they will. You know, some people do. So, like, there's. There's sometimes that people are coming not from the comment they're coming from. It's in. Well, I put it in the description right at the top. I put it in the pinned comment. That's another little hack. Put it in your pin comment and then you have people that will read the comments and see it and they won't even request it. They'll just click on it.
- [35:20]
B
Okay.
- [35:21]
A
I mean, I mean, Cody, I have. I've had days that I've gotten 200 freaking emails.
- [35:27]
B
Crazy.
- [35:28]
A
From videos. Our list is over 5,000 emails right now out of 19,000 subscribers.
- [35:33]
B
How to someone. Let's. Let's loop it back in the next five minutes to how to mix. How does somebody make the hundred thousand dollars? Yeah, from. From a small. From a small list or small.
- [35:43]
A
First off, you are going to get to monetization. If you get to monetization, I mean, I look at that as like gravy. Right? Like, that's extra. So right now, I think December, we made about 1700 bucks with monetization.
- [35:53]
B
Okay. Wow, that's pretty good.
- [35:54]
A
So really good. Yeah, it's really good. So 1700 bucks came in. And if anybody's ever run Facebook ads, by the way, I got. I think we got like 2,000 emails in December. And if you paid for those and, and even only paid five bucks for those, you're talking over $10,000 that I didn't pay to get leads. All right. I used to buy leads. Don't anymore. But anyway, um, so how do you get there? And how are we going to get there? If you are in and which I think almost anyone in, you know, a hobby or in. You're fixing problems, I think there's an opportunity for you to do coaching. Okay. So we. First off, the very first thing that we offered was audits. We would audit someone's channel and we would charge them. I think our first 10 we did for 100 bucks. So 100 bucks piece, we would do an audit. We wouldn't meet with you. We would just take a video of us recording it. We do a loom, and we'd send it to you and It'd be about 20 minutes. Right. So that was our first go at like monetization. We sold 10 in like a day, Right. We said, hey, we got 10 spots.
- [36:59]
B
This beekeeper, for example, it's like, hey, I will come and do a live screen, screen recording with you or a FaceTime with you to like go through.
- [37:08]
A
Well, that they would have to meet on that. That would be something that, if, if it was a beekeeper, it would be something more along the lines of send me a video of your beehive and I will give you feedback on it.
- [37:19]
B
Cool. So that's one. So basically your point is, is you have this, you make good attention.
- [37:24]
A
Yep.
- [37:25]
B
You get their email address build. Yeah. Build the email list.
- [37:29]
A
Yep.
- [37:29]
B
You push them into some sort of offer that's valuable for them.
- [37:33]
A
Yep.
- [37:34]
B
That's like solves a problem for them.
- [37:36]
A
Yep.
- [37:36]
B
And you monetize that. So you monetize at the very end and then you just continue to feed the beast.
- [37:42]
A
Yep, yep. Just continue to feed it. Like. So right now, just to kind of give you the evolution of like what we've done, we started with that, right? The audits. And then on the audits we also had. I, I put a little. Because I've done this for a long time, right. I had what they call an order bump. So on that order bump it was like, oh, do you want a one on one session with us for 30 minutes? It's 200 bucks. So we sold five of those, right. So now we got an extra, you know, a little bit there. And then after we get that, now we can start saying we work with clients because we do. So now when we're talking on our videos, we're like, hey, I just had a client the other day that I was working on their videos and blah, blah, blah. So now I build authority, right. And so that's that piece. So now as you're doing this through email, by the way, now this money's not coming directly from YouTube, it's coming directly from my email list. So then we did our first workshop. So I'm a big fan of pre selling anything I'm going to do. So we advertise, hey, we're going to do a titles to views workshop. It's going to be one day and it's going to be about three hours long and we're going to basically cover, cover our strategy on finding the right titles and how we do that. Right. We charged 47 bucks a month. I think we are not. A month, 47 bucks to attend that. I think we sold. I want to say 60 or 70? Okay. And we had a bump on that as well. With the bump was we'll do an audit for you. So we sold a few there, then our next workshop again. And when you do this workshop, by the way, all I'm doing is we're pre selling it. So they're buying it. And then I show up for two hours, three hours and I deliver. And then now that becomes a training of ours. So now if you go to live videoschool.com, you're going to see titles to views workshop. It's 97 bucks, you can buy it. But it's the recordings of the workshop that we did live. Right. So that's the first one. The second one we did was what we called scroll stoppers thumbnails or scroll stopping thumbnails or something like that. And that was all about thumbnails again. We pre sold it, sold about 60, 70 of those. Okay. And then the last one that we did, this was our bigger one. We did a four week live cohort where we knew that we were going to basically create something that we were going to be charging 500 to $800 for in the future. So we got a live group through it. Also knowing that I'm going to grab testimonials, I'm going to be able to help people get results. And this was all about helping people get a thousand views on their videos consistently. And basically we would meet once a week and then we would do all of the training. And so what I did is I broke it down into like a class. I taught everything and now I broke everything up. We uploaded it into a membership area and now they get access to it. But now I'm going to sell it instead of, I think we sold it for 197 and then we went to 297 and then now we're going to sell it for 497 on a webinar. So we're going to do a webinar over to, you know, the, the actual thing. Because I've done this Cody, right? Like I'm just repeating the steps that I did to do six and seven figures in other businesses. So we're going to get to a hundred thousand very, very quickly and it's going to probably be mid six figures next year.
- [40:29]
B
Dude. Amazing. But where can people find you or where can people follow you? Join that course, the freebie, whatever it is, People are just curious. Where can people learn more?
- [40:39]
A
Very simple. Just live video school.com. that's it.
- [40:42]
B
Live video school dot com.
- [40:44]
A
Yep. Yeah, they go there, they'll see all the stuff. And it's not a big fancy website or anything, it's just pretty simple. But you'll be able to get the 100k roadmap there, and that's kind of how you would enter into what we're doing.
- [40:56]
B
Scott, thank you so much, man. Well, let's get. Let's get again. It's been way too long. Let's do this soon. And hopefully you'll be much higher than 19k subscribers. For sure.
- [41:07]
A
For sure. Thanks, Cody.
- [41:08]
B
Thank you, brother.