Podcast
Built Online
Hosted by Cody McGuffie · EN
Built Online is a podcast for e-commerce and online business strategies to help grow your company. Each episode features veteran sellers sharing how they made their first sales, scaled their businesses, and the early mistakes they can help you avoid. You'll learn how to build on Etsy, Shopify, Amazon, and more. The goal is to inspire you to start and grow your own successful business.
Sponsored by EverBee: e-commerce software trusted by over 1,000,000 business owners to start, grow, and scale their companies.
81episodes
Episodes
Newest firstAll episodes
7 Things I Wish I Knew Before Quitting My Job to Build EverBee
6d ago00:15:43Summary readyWhat should you know before quitting your job to build your own business? For that and more, follow us here and subscribe to our YouTube channel.A while back, I quit my job to go all-in on building EverBee. No plan B. No runway that made sense on paper. A wife, a mortgage, and a belief that this was going to work.It did work. But there are seven things I wish someone had told me before I made the jump. Not tactics. The stuff that actually matters, the emotional cost, what your spouse signs up for whether they know it or not, why certainty is a trap, and the one thing that has to be in place before you quit.If you are building something online and want tools to help you move faster, try EverBee and EverBee Store for product research, launching your own brand, and building a business you actually own.------------RESOURCES:- EverBee Store: https://everbee.io/store/- VidIQ: https://vidiq.com/builtonline------------🎙️ Check Out the Built Online Podcast — Hosted by EverBee Founder & CEO Cody McGuffie💥 100+ Episodes Featuring Top Creators & Online Business Experts✅ 40,000+ Monthly Downloads▶️ YouTube: https://www.youtube.com/playlist?list=PLk036m54SJk6QNkrBK_Y17ND7OYIoALSx🎧 Spotify: https://open.spotify.com/show/0OBIOzNIaEvHC4c3iGPrwP🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/built-online-podcast/id1661426024------------🔥 Join 1,000,000+ Creators Using EverBee to Start & Grow Their Online Business🏆 EverBee is the Ultimate Platform for Creators Building Real Businesses Online👉 Sign Up for EverBee for FREE Here: https://everbee.io/?via=youtubeWe help digital entrepreneurs, creators, educators, designers, and product sellers make smarter decisions, faster — so they can grow with confidence.🧠 Discover What’s Working Right Now in Your Niche📈 Uncover Proven, High-Converting Product Ideas🛠️ Save Time With Real Data & Insights📬 Nurture Your Audience With Built-In Email Tools⚡ No Guesswork. No Overwhelm. Just Growth.👥 Trusted by Over 1,000,000 Creators and Entrepreneurs.🌐 Connect With Us:- Instagram: https://www.instagram.com/everbee.io/- TikTok: https://www.tiktok.com/@everbee.io- Start for Free: https://everbee.io/?via=youtube- Member's Only Facebook Group: https://www.facebook.com/groups/everbeemembers/
Summary
Spare Me 6 Minutes and I'll Save You 10 Years of E-Commerce Mistakes
3w ago00:14:17Summary readyWant more episodes like this? Follow us here and subscribe to our YouTube channel!If I had six minutes with the version of me from ten years ago, back when I was just getting started in e-commerce, broke and guessing, here's exactly what I'd tell him. Seven things. None of them are tactics. All of them would have saved me years.We cover: why the boring niche wins, why the math has to work before the marketing, why owning the customer is the entire business, why most people quit one inch from the breakthrough, and why the real win isn't the monthly profit, it's the asset you're building.------------RESOURCES:- EverBee Store: https://everbee.io/store/- VidIQ: https://vidiq.com/builtonline------------🎙️ Check Out the Built Online Podcast — Hosted by EverBee Founder & CEO Cody McGuffie💥 100+ Episodes Featuring Top Creators & Online Business Experts✅ 40,000+ Monthly Downloads▶️ YouTube: https://www.youtube.com/playlist?list=PLk036m54SJk6QNkrBK_Y17ND7OYIoALSx🎧 Spotify: https://open.spotify.com/show/0OBIOzNIaEvHC4c3iGPrwP🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/built-online-podcast/id1661426024------------🔥 Join 1,000,000+ Creators Using EverBee to Start & Grow Their Online Business🏆 EverBee is the Ultimate Platform for Creators Building Real Businesses Online👉 Sign Up for EverBee for FREE Here: https://everbee.io/?via=youtubeWe help digital entrepreneurs, creators, educators, designers, and product sellers make smarter decisions, faster — so they can grow with confidence.🧠 Discover What’s Working Right Now in Your Niche📈 Uncover Proven, High-Converting Product Ideas🛠️ Save Time With Real Data & Insights📬 Nurture Your Audience With Built-In Email Tools⚡ No Guesswork. No Overwhelm. Just Growth.👥 Trusted by Over 1,000,000 Creators and Entrepreneurs.🌐 Connect With Us:- Instagram: https://www.instagram.com/everbee.io/- TikTok: https://www.tiktok.com/@everbee.io- Start for Free: https://everbee.io/?via=youtube- Member's Only Facebook Group: https://www.facebook.com/groups/everbeemembers/
Summary
Etsy? Amazon? If I Had To Start Over, Here's Exactly What I Would Do Today
4w ago00:24:42Summary readyHow do you start an e-commerce business from zero in 2026? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, Cody McGuffie breaks down what most people get wrong when they start from scratch, why selling on a marketplace is not the same as owning a real business, and what actually matters first if you want to build something that can grow into a real brand and not just another short-lived side project. If you have been stuck overthinking where to start, this episode will give you a sharper way to think about building with more clarity, better math, and fewer expensive mistakes. If you are building something online and want tools to help you move faster, we invite you to try EverBee and EverBee Store for product research and launching your own brand, plus the YouTube tool we use, VidIQ.------------RESOURCES:- EverBee Store: https://everbee.io/store/- VidIQ: https://vidiq.com/builtonline------------🎙️ Check Out the Built Online Podcast — Hosted by EverBee Founder & CEO Cody McGuffie💥 100+ Episodes Featuring Top Creators & Online Business Experts✅ 40,000+ Monthly Downloads▶️ YouTube: https://www.youtube.com/playlist?list=PLk036m54SJk6QNkrBK_Y17ND7OYIoALSx🎧 Spotify: https://open.spotify.com/show/0OBIOzNIaEvHC4c3iGPrwP🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/built-online-podcast/id1661426024------------🔥 Join 1,000,000+ Creators Using EverBee to Start & Grow Their Online Business🏆 EverBee is the Ultimate Platform for Creators Building Real Businesses Online👉 Sign Up for EverBee for FREE Here: https://everbee.io/?via=youtubeWe help digital entrepreneurs, creators, educators, designers, and product sellers make smarter decisions, faster — so they can grow with confidence.🧠 Discover What’s Working Right Now in Your Niche📈 Uncover Proven, High-Converting Product Ideas🛠️ Save Time With Real Data & Insights📬 Nurture Your Audience With Built-In Email Tools⚡ No Guesswork. No Overwhelm. Just Growth.👥 Trusted by Over 1,000,000 Creators and Entrepreneurs.🌐 Connect With Us:- Instagram: https://www.instagram.com/everbee.io/- TikTok: https://www.tiktok.com/@everbee.io- Start for Free: https://everbee.io/?via=youtube- Member's Only Facebook Group: https://www.facebook.com/groups/everbeemembers/
Summary
Your Next Business Idea Will Fail Without This
Apr 2100:16:45Summary readyHow do you use AI to grow your online business faster without getting distracted by every new tool, trend, and shiny opportunity? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, Cody McGuffie unpacks why so many creators stay busy but never build real momentum, how shiny object syndrome keeps people stuck, and what it looks like to use AI as leverage instead of letting it pull you off course. If you have been feeling behind, scattered, or tempted to start over again, this is a sharper way to think about focus, execution, and long-term progress. If you are building something online and want tools to help you move faster, we invite you to try EverBee and EverBee Store for product research and launching your own brand, plus the YouTube tool we use, VidIQ.------------RESOURCES:- EverBee Store: https://everbee.io/store/- VidIQ: https://vidiq.com/builtonline------------🎙️ Check Out the Built Online Podcast — Hosted by EverBee Founder & CEO Cody McGuffie💥 100+ Episodes Featuring Top Creators & Online Business Experts✅ 40,000+ Monthly Downloads▶️ YouTube: https://www.youtube.com/playlist?list=PLk036m54SJk6QNkrBK_Y17ND7OYIoALSx🎧 Spotify: https://open.spotify.com/show/0OBIOzNIaEvHC4c3iGPrwP🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/built-online-podcast/id1661426024------------🔥 Join 1,000,000+ Creators Using EverBee to Start & Grow Their Online Business🏆 EverBee is the Ultimate Platform for Creators Building Real Businesses Online👉 Sign Up for EverBee for FREE Here: https://everbee.io/?via=youtubeWe help digital entrepreneurs, creators, educators, designers, and product sellers make smarter decisions, faster — so they can grow with confidence.🧠 Discover What’s Working Right Now in Your Niche📈 Uncover Proven, High-Converting Product Ideas🛠️ Save Time With Real Data & Insights📬 Nurture Your Audience With Built-In Email Tools⚡ No Guesswork. No Overwhelm. Just Growth.👥 Trusted by Over 1,000,000 Creators and Entrepreneurs.🌐 Connect With Us:- Instagram: https://www.instagram.com/everbee.io/- TikTok: https://www.tiktok.com/@everbee.io- Start for Free: https://everbee.io/?via=youtube- Member's Only Facebook Group: https://www.facebook.com/groups/everbeemembers/
Summary
Choose Your Niche Without the Overwhelm | Here's What Works
Apr 1400:15:11Summary readyHow do you choose the right niche and customer for your online store without guessing, chasing trends, or trying to sell to everyone? For that and more, follow us here and subscribe to our YouTube channel!In this solo episode of Built Online, Cody McGuffie unpacks what most sellers get wrong when they choose a niche, why picking products first can keep you stuck, and how the right customer can change everything about the way your business grows. This is a cleaner way to think about building a brand with more clarity, momentum, and direction. If you are building something online and want tools to help you move faster, we invite you to try EverBee and EverBee Store for product research and launching your own brand, plus the YouTube tool we use, VidIQ. ------------RESOURCES:- EverBee Store: https://everbee.io/store/- VidIQ: https://vidiq.com/builtonline------------🎙️ Check Out the Built Online Podcast — Hosted by EverBee Founder & CEO Cody McGuffie💥 100+ Episodes Featuring Top Creators & Online Business Experts✅ 40,000+ Monthly Downloads▶️ YouTube: https://www.youtube.com/playlist?list=PLk036m54SJk6QNkrBK_Y17ND7OYIoALSx🎧 Spotify: https://open.spotify.com/show/0OBIOzNIaEvHC4c3iGPrwP🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/built-online-podcast/id1661426024------------🔥 Join 1,000,000+ Creators Using EverBee to Start & Grow Their Online Business🏆 EverBee is the Ultimate Platform for Creators Building Real Businesses Online👉 Sign Up for EverBee for FREE Here: https://everbee.io/?via=youtubeWe help digital entrepreneurs, creators, educators, designers, and product sellers make smarter decisions, faster — so they can grow with confidence.🧠 Discover What’s Working Right Now in Your Niche📈 Uncover Proven, High-Converting Product Ideas🛠️ Save Time With Real Data & Insights📬 Nurture Your Audience With Built-In Email Tools⚡ No Guesswork. No Overwhelm. Just Growth.👥 Trusted by Over 1,000,000 Creators and Entrepreneurs.🌐 Connect With Us:- Instagram: https://www.instagram.com/everbee.io/- TikTok: https://www.tiktok.com/@everbee.io- Start for Free: https://everbee.io/?via=youtube- Member's Only Facebook Group: https://www.facebook.com/groups/everbeemembers/
Summary
Choose The Right Business Model Before It's Too Late
Apr 100:26:55Summary readyHow do you choose the right online business model instead of wasting years chasing goals you never clearly defined? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, Cody McGuffie, founder and CEO of EverBee, breaks down a simple but brutal truth: most people do not have a business problem, they have a clarity problem. He walks through why so many founders chase revenue, freedom, or “success” without defining the actual outcome they want, how that leads to bad trade-offs, and the three-step framework he uses to pick the right vehicle, commit to it, and stop jumping from one business model to the next. If you are building something online and want tools to help you move faster, we invite you to try EverBee and EverBee Store for product research and launching your own brand, plus the YouTube tool we use, VidIQ. ------------RESOURCES:- EverBee Store: https://everbee.io/store/- VidIQ: https://vidiq.com/builtonline------------🎙️ Check Out the Built Online Podcast — Hosted by EverBee Founder & CEO Cody McGuffie💥 100+ Episodes Featuring Top Creators & Online Business Experts✅ 40,000+ Monthly Downloads▶️ YouTube: https://www.youtube.com/playlist?list=PLk036m54SJk6QNkrBK_Y17ND7OYIoALSx🎧 Spotify: https://open.spotify.com/show/0OBIOzNIaEvHC4c3iGPrwP🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/built-online-podcast/id1661426024------------🔥 Join 1,000,000+ Creators Using EverBee to Start & Grow Their Online Business🏆 EverBee is the Ultimate Platform for Creators Building Real Businesses Online👉 Sign Up for EverBee for FREE Here: https://everbee.io/?via=youtubeWe help digital entrepreneurs, creators, educators, designers, and product sellers make smarter decisions, faster — so they can grow with confidence.🧠 Discover What’s Working Right Now in Your Niche📈 Uncover Proven, High-Converting Product Ideas🛠️ Save Time With Real Data & Insights📬 Nurture Your Audience With Built-In Email Tools⚡ No Guesswork. No Overwhelm. Just Growth.👥 Trusted by Over 1,000,000 Creators and Entrepreneurs.🌐 Connect With Us:- Instagram: https://www.instagram.com/everbee.io/- TikTok: https://www.tiktok.com/@everbee.io- Start for Free: https://everbee.io/?via=youtube- Member's Only Facebook Group: https://www.facebook.com/groups/everbeemembers/
Summary
The Real Definition of an Entrepreneur | Are You One?
Mar 2400:15:51Summary readyHow do you stop playing business and start building something that actually creates income, freedom, and real customers? For that and more, follow us here and subscribe to our YouTube channel!In this solo episode of Built Online, Cody McGuffie, founder and CEO of EverBee, breaks down the difference between looking like an entrepreneur and actually becoming one. He talks about why early founders waste time chasing status, posting too soon, and “playing business,” why real entrepreneurship starts with creating value for a specific person, and how he personally defined earning the entrepreneur badge only once his business could support his family.If you are building something online and want tools to help you move faster, we invite you to try EverBee and EverBee Store for product research and launching your own brand, plus the YouTube tool we use, VidIQ.------------RESOURCES:- EverBee Store: https://everbee.io/store/- VidIQ: https://vidiq.com/builtonline------------🎙️ Check Out the Built Online Podcast — Hosted by EverBee Founder & CEO Cody McGuffie💥 100+ Episodes Featuring Top Creators & Online Business Experts✅ 40,000+ Monthly Downloads▶️ YouTube: https://www.youtube.com/playlist?list=PLk036m54SJk6QNkrBK_Y17ND7OYIoALSx🎧 Spotify: https://open.spotify.com/show/0OBIOzNIaEvHC4c3iGPrwP🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/built-online-podcast/id1661426024------------🔥 Join 1,000,000+ Creators Using EverBee to Start & Grow Their Online Business🏆 EverBee is the Ultimate Platform for Creators Building Real Businesses Online👉 Sign Up for EverBee for FREE Here: https://everbee.io/?via=youtubeWe help digital entrepreneurs, creators, educators, designers, and product sellers make smarter decisions, faster — so they can grow with confidence.🧠 Discover What’s Working Right Now in Your Niche📈 Uncover Proven, High-Converting Product Ideas🛠️ Save Time With Real Data & Insights📬 Nurture Your Audience With Built-In Email Tools⚡ No Guesswork. No Overwhelm. Just Growth.👥 Trusted by Over 1,000,000 Creators and Entrepreneurs.🌐 Connect With Us:- Instagram: https://www.instagram.com/everbee.io/- TikTok: https://www.tiktok.com/@everbee.io- Start for Free: https://everbee.io/?via=youtube- Member's Only Facebook Group: https://www.facebook.com/groups/everbeemembers/
Summary
The AI Creator Shift Happening Right Now (Don't Get Left Behind)
Mar 1700:05:17Summary readyHow can you build a business you actually own before jobs, platforms, and algorithms make that decision for you? For that and more, follow us here and subscribe to our YouTube channel!In this solo episode of Built Online, Cody McGuffie, founder and CEO of EverBee, explains why the next five years will reward people who build online businesses, not just work inside them. He breaks down why relying on one paycheck is riskier than most people think, how ownership creates real leverage, and why one-person companies powered by AI and simple systems will define the next economy.If you are ready to build something of your own, we invite you to try EverBee and EverBee Store as tools to help creators research products and launch faster. You can explore EverBee Store here: https://everbee.io and the YouTube tool we use, VidIQ, here: https://vidiq.com/builtonline .------------🎙️ Check Out the Built Online Podcast — Hosted by EverBee Founder & CEO Cody McGuffie💥 100+ Episodes Featuring Top Creators & Online Business Experts✅ 40,000+ Monthly Downloads▶️ YouTube: https://www.youtube.com/playlist?list=PLk036m54SJk6QNkrBK_Y17ND7OYIoALSx🎧 Spotify: https://open.spotify.com/show/0OBIOzNIaEvHC4c3iGPrwP🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/built-online-podcast/id1661426024------------🔥 Join 1,000,000+ Creators Using EverBee to Start & Grow Their Online Business🏆 EverBee is the Ultimate Platform for Creators Building Real Businesses Online👉 Sign Up for EverBee for FREE Here: https://everbee.io/?via=youtubeWe help digital entrepreneurs, creators, educators, designers, and product sellers make smarter decisions, faster — so they can grow with confidence.🧠 Discover What’s Working Right Now in Your Niche📈 Uncover Proven, High-Converting Product Ideas🛠️ Save Time With Real Data & Insights📬 Nurture Your Audience With Built-In Email Tools⚡ No Guesswork. No Overwhelm. Just Growth.👥 Trusted by Over 1,000,000 Creators and Entrepreneurs.🌐 Connect With Us:- Instagram: https://www.instagram.com/everbee.io/- TikTok: https://www.tiktok.com/@everbee.io- Start for Free: https://everbee.io/?via=youtube- Member's Only Facebook Group: https://www.facebook.com/groups/everbeemembers/
Summary
Real Freedom vs Borrowed Freedom: What's the Difference?
Mar 1000:05:10Summary readyHow do you build real financial freedom, time freedom, and location freedom instead of depending on a paycheck you do not control? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, Cody McGuffie, founder and CEO of EverBee, breaks down why the real goal of an online business is not fame, followers, or even money by itself. It is ownership. Cody explains why a job can create borrowed freedom, why layoffs and algorithms can wipe out fragile security fast, and why the next five years will reward people who build lean one-person businesses powered by AI, systems, and something they actually own. If you are ready to build something online that gives you more control over your income and your future, check out EverBee Store to launch your own brand and site: https://everbee.io . We also use VidIQ for YouTube optimization: https://vidiq.com/builtonline .------------🎙️ Check Out the Built Online Podcast — Hosted by EverBee Founder & CEO Cody McGuffie💥 100+ Episodes Featuring Top Creators & Online Business Experts✅ 40,000+ Monthly Downloads▶️ YouTube: https://www.youtube.com/playlist?list=PLk036m54SJk6QNkrBK_Y17ND7OYIoALSx🎧 Spotify: https://open.spotify.com/show/0OBIOzNIaEvHC4c3iGPrwP🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/built-online-podcast/id1661426024------------🔥 Join 1,000,000+ Creators Using EverBee to Start & Grow Their Online Business🏆 EverBee is the Ultimate Platform for Creators Building Real Businesses Online👉 Sign Up for EverBee for FREE Here: https://everbee.io/?via=youtubeWe help digital entrepreneurs, creators, educators, designers, and product sellers make smarter decisions, faster — so they can grow with confidence.🧠 Discover What’s Working Right Now in Your Niche📈 Uncover Proven, High-Converting Product Ideas🛠️ Save Time With Real Data & Insights📬 Nurture Your Audience With Built-In Email Tools⚡ No Guesswork. No Overwhelm. Just Growth.👥 Trusted by Over 1,000,000 Creators and Entrepreneurs.🌐 Connect With Us:- Instagram: https://www.instagram.com/everbee.io/- TikTok: https://www.tiktok.com/@everbee.io- Start for Free: https://everbee.io/?via=youtube- Member's Only Facebook Group: https://www.facebook.com/groups/everbeemembers/
Summary
Why Most People Fail Before They Even Start | The Focus Problem
Mar 300:07:23Summary readyHow do you stay focused long enough to build a real freedom business in a world that rewards distraction? For that and more, follow us here and subscribe to our YouTube channel!In this first solo episode of Built Online, Cody McGuffie, husband, dad of three, and founder of EverBee, breaks down why most people do not fail for lack of intelligence, money, or skills, but because they stay distracted and keep restarting. He shares the story of a “busy but stuck” friend, the trap of digging ten shallow holes instead of one deep one, a powerful scripture about writing the vision and staying the course, and why the next five to ten years will be dominated by focused one person companies who use AI and simple systems instead of chasing every new idea.If you are ready to pick one mission and let compounding finally work for you, Cody also invites you to build on tools that support that focus. EverBee helps you research winning products, build your store, and market your brand in one platform, including EverBee Store, where you can launch your own site in minutes.------------RESOURCES:- Start with EverBee Store and build your own site: https://everbee.io- YouTube SEO and content tools we use: https://vidiq.com/builtonline------------🎙️ Check Out the Built Online Podcast — Hosted by EverBee Founder & CEO Cody McGuffie💥 100+ Episodes Featuring Top Creators & Online Business Experts✅ 40,000+ Monthly Downloads▶️ YouTube: https://www.youtube.com/playlist?list=PLk036m54SJk6QNkrBK_Y17ND7OYIoALSx🎧 Spotify: https://open.spotify.com/show/0OBIOzNIaEvHC4c3iGPrwP🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/built-online-podcast/id1661426024------------🔥 Join 1,000,000+ Creators Using EverBee to Start & Grow Their Online Business🏆 EverBee is the Ultimate Platform for Creators Building Real Businesses Online👉 Sign Up for EverBee for FREE Here: https://everbee.io/?via=youtubeWe help digital entrepreneurs, creators, educators, designers, and product sellers make smarter decisions, faster — so they can grow with confidence.🧠 Discover What’s Working Right Now in Your Niche📈 Uncover Proven, High-Converting Product Ideas🛠️ Save Time With Real Data & Insights📬 Nurture Your Audience With Built-In Email Tools⚡ No Guesswork. No Overwhelm. Just Growth.👥 Trusted by Over 1,000,000 Creators and Entrepreneurs.🌐 Connect With Us:- Instagram: https://www.instagram.com/everbee.io/- TikTok: https://www.tiktok.com/@everbee.io- Start for Free: https://everbee.io/?via=youtube- Member's Only Facebook Group: https://www.facebook.com/groups/everbeemembers/
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