How do you choose the right niche and customer for your online store without guessing, chasing trends, or trying to sell to everyone? For that and more, follow us here and subscribe to our YouTube channel!

In this solo episode of Built Online, Cody McGuffie unpacks what most sellers get wrong when they choose a niche, why picking products first can keep you stuck, and how the right customer can change everything about the way your business grows. This is a cleaner way to think about building a brand with more clarity, momentum, and direction.

If you are building something online and want tools to help you move faster, we invite you to try EverBee and EverBee Store for product research and launching your own brand, plus the YouTube tool we use, VidIQ.

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RESOURCES:

- EverBee Store: https://everbee.io/store/

- VidIQ: https://vidiq.com/builtonline

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Choose Your Niche Without the Overwhelm | Here's What Works