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- [00:00]
Andy
If you're serious about building, like all the companies that are doing that we've worked with and that we are currently working with that are doing a hundred thousand plus, right, they're multi channel, all of them. On top of that, when they started their businesses, they invested into it like they were investing in a brick and mortar. Right. If you opened a store in a main Street America, you're probably spending a couple of hundred grand before these doors open, right? That's just the way it is. You, you fitting out the shop, you're buying the stock, you're hiring the stuff, you're doing all the stuff the doors open, you're already 200 grand in the red before you've sold your first thing. The first year, you're just trying to get back to zero and it might take a year and a half if you're doing well. Right.
- [00:47]
Cody McGuffey
Welcome to Built online. I'm Cody McGuffey and this podcast is all about one thing. Building the business of your dreams. Selling art, teaching classes, starting a blog, launching a brand. Whatever your passion is, we show you how to turn it into real income. I created Ever be to help anyone with a dream start and scale a business. And we now serve over 800,000 creators all across the globe. On this show, we bring on real entrepreneurs who've done it. They share their secrets, they share their failures. The exact steps that you can take to get started. What if you can get one golden nugget out of today's episode and it's the breakthrough that takes you from just dreaming to actually living a life on your terms. At Ever be, we believe that every human is a creator and every creator should own a business. Andy, we made it. How you doing?
- [01:34]
Andy
Very good. How are you?
- [01:36]
Cody McGuffey
Very great. We were chatting a little bit before this. Thank you for coming on. I really appreciate it. We're really excited to chat it up.
- [01:43]
Andy
Yeah, I'm excited too. It's good to see you, Cody.
- [01:46]
Cody McGuffey
Nice to see you too. We have exciting conversation I think ahead of us and we chatted a little bit before, but I want to set the stage for anyone listening to this. And I'll do my, my little snippet here, but I want you to fill in the gaps for me. But I'm going to take it from your LinkedIn. You're leading a band of E commerce superheroes with the only goal of taking your clients, their products and their sales to a new level of amazing.
- [02:14]
Andy
Yeah.
- [02:16]
Cody McGuffey
And it seems like you focus on primarily a couple different things, but primarily e commerce brands for E commerce Creators, E commerce business owners. And you also do like brick and mortar. Like you, you mentioned gymnastics gyms and you help basically help them grow their business also to kind of different worlds and which, which makes unit unique because you get to see both sides of both worlds and there's a lot of crossover. So I'm excited to talk about all that. How's that sound?
- [02:43]
Andy
Sounds great.
- [02:45]
Cody McGuffey
Did I miss anything there? What else would you say to that?
- [02:49]
Andy
Yeah, I, I would say that having understanding of different disciplines from traffic flow in real life to traffic flow online, being more of a focus of actually being an advertising agency, that, that is about marketing, not just num. Not just click throughs. Right. How do you get click throughs? You know how to speak to people, you know what you're trying to accomplish. We kind of, when we talk about full service, we are full service in a very, I think, holistic way. Not just full service like, hey, we do Facebook and Google and blah, blah, full service. From looking at you, Cody, as a person and going, okay, why did you get into this business? What do you want to accomplish? And how do we use all the tools that are online to accomplish what your personal goals are? And we do work through that right from the point of meeting you, which makes us very different. We understand all the different parts of this with the hundreds of businesses that we do work with.
- [03:59]
Cody McGuffey
Beautiful. And for anyone here just to set again, set the stage. Andy is he, he's the leader of Ashworth Strategy, which is mostly sounds like your E commerce type of agency that you guys focus on. That, that part, that branch, I guess you could say focused on E commerce. And then you're also the owner of Creatively Disruptive, which is more the brick and mortar side of things. But it's all kind of sounds like it all heads up to you at the end of the day.
- [04:24]
Andy
Yep, yep. We've got a, we've got a management team that kind of runs both sides. So the philosophy is the same. There's not like a very different philosophy between the two. And then we have the implementers and the deliverables done by specialists. So specialists on E commerce, specialists on lead gen, specialists on I guess real time traffic flow, meaning people who drive up to the front store and walk through the door. So we specialize. But there's also, in our opinion, or in my opinion, in my business partner's opinion, there's a different, a definite similarity between the wants and the needs of the E commerce owner. And this brick and mortar guy. Right. They all want the same thing. They want to send their kids to college. They want to go on nice vacations, they want to buy that nice house. They want to do all those things which sometimes gets lost. And in. In the mix of I want to be a millionaire, sometimes you don't need to be a millionaire to. To get all the things that you want. Sometimes you might need more, right? So understanding what you actually want to accomplish is actually what we focus on, and then we. The numbers then fill in themselves, right? So, you know, Cody, if you come to me and you say, andy, you know, I have a dream of having a vacation home on Coronado island in San Diego. You know, they start out for a decent house, you know, $4 million. I also want to stay living where I am. I don't. But I want to renovate the house. I also want to be able to go on trips and blah, blah, blah. I need to be earning a half million dollars a year profit. That's where we start from, right? Because revenue is vanity. Profit is sanity. Profit is where you get the payoff. Revenue is whatever you see. Ads. I see stuff all the time. It just makes me smirk. We'll triple your sales by the. We'll get you to 4 million. You go $4 million revenue. Okay, that's great. Revenue is great. But I know for a fact, through my personal experience, the revenue means nothing without the P word. And we kind of like start from, what is it that Cody wants? Because what Cody wants equals the profit, and we back it all the way through. And actually the numbers follow all the way through to click through rate.
- [06:47]
Cody McGuffey
Interesting. I want to use a use case that I like to use on the podcast occasionally. And it's a woman. She's a business owner. Her name is Rachel, and Rachel has a brand already, and she focuses on the hair tools industry. So her flagship product is. Let's call it a hair dryer. And it's a nice hair dryer. It's unique. It's different. She's done a great job of creating that, and she's an entrepreneur. Sales. She has some sales. So she has a brand. She has some sales through her own website. When I say some, maybe you could ask me more. But let's call it like, she's moving, like, small amounts. Like, is she. She's. Let's call it $3,000 a month in revenue.
- [07:30]
Andy
Okay, okay.
- [07:31]
Cody McGuffey
So she has some traction. She has some customers. They seem to be happy, but, like, she doesn't know what to do. How does she even grow this thing? Can we. Can we use her as Kind of like the use case and almost like play with that. Sure. I'll also say that Rachel is. She's not super techn. She's not super technical. She is not. She's entrepreneurial in a sense that she has the mindset of entre entrepreneur. But she doesn't have the special specialty of Facebook ads, you know, the skill set. She doesn't have the specialty of like blogging or creative content or organic content. She doesn't have those. Any types of deep specialties. She's kind of like the creator of the product. And so she doesn't know which levers to pull when it, when it comes to kind of 10xing her growth, her profit, her revenue, all this stuff. What would you, what would you ask Rachel? What would you, what would you advise Rachel? We can start there.
- [08:29]
Andy
Okay. So I mean, one of the first things that we would start with, and it's going to sound repetitive, is we're going to start with, what does she want to accomplish?
- [08:38]
Cody McGuffey
And then maybe I'll answer for her.
- [08:40]
Andy
Okay, so if, if, you know, you say 10x, so you're saying you need to earn $30,000 a month, is that correct? And then we'd go into, why 30? Why not 50? Why, why, why? You know, 10Xing sounds like a num. A thing that you hear on Instagram a lot. Hey, 10X, you know, it's a, it's a sales pitch. We'll give you your money back and a pizza if we don't 10x your business within x number of days. Right. So, you know, and, and people get caught up in that stuff again. I'm gonna, we're gonna come back to, you know, Rachel, what is it that's gonna move the needle for you to be where you need to be? The next question is, I would say I want financial.
- [09:22]
Cody McGuffey
If I'm Rachel, I want financial freedom, location, freedom, time, freedom. I want a. A business I'm proud of. I want a brand that I'm proud of. I wanna prove myself. Right. And also the other people that doubted me. Wrong. Right. This is the stuff that I care about. Right. What does that number look like to me? I mean, freedom number, probably to me. I live in the U.S. i'm Rachel, I live in the U.S. it probably means 10 to 20 thousand dollars a month in monthly profit without sucking the business dry. That's important. I don't want to, like, make sure I'm not draining the business just to live my lifestyle. It's important for me. And, and I know I can do It, I just don't know how to do it. And I hear about all these levers. Amazon and then you have like Facebook ads and, and Google Ads and influencer marketing. Where do I go? I don't have any specialties in any of those things. That's, that's my mindset is Rachel, that's a good number.
- [10:14]
Andy
So 20,000 profit. So I, I would be suggesting that the goal should be a hundred thousand dollars. Right. Because you're not going to get $20,000 out of 30. Right. And to be honest, to get to 30 to 100, it's just a little bit more time. But they're all. If you've got a product that people want, we live in the United States. The United States is a bottomless pit mark market as far as any regular person is concerned. Right. So any regular business owner that's happy to run a business that does $10 million of sales a year, pretty much, I think of an unlimited market. It comes down to whether or not people want your product, want to purchase it, and whether or not people are attracted to the message that you put out there. And you know, are you in a professional kind of, I, I guess effective manner operating your online business. So running your, your ads, doing all the things that you need to do, that's not the magic source, right? If I'm honest with you, there's a lot of people that can run really good Facebook ads, there's a lot of people that can run really good Google Ads, there's a lot of people that can run really good email marketing campaigns, etc. That's not the hard part, dude. The platforms run well now and, and if you understand what their roles are, you can actually get a good result from it. What's key is one, you knowing what you want to do, having the internal fortitude to get through the difficulties. Because there is an element of trying to figure out what the market wants because you've got to key on what the market wants. You can't force the market to buy your product in the way that you want them to buy it.
- [11:52]
Cody McGuffey
So that's why you asked or that's why we mentioned like the, let's say the flagship product, the hair dryer in this case does have sales. And that to you is very important because you're like, okay, if three people buy it, that means 30 people will buy it. Right?
- [12:04]
Andy
Right.
- [12:05]
Cody McGuffey
Is that kind of, if 30 people buy it, then 3,000 people can buy it. So on.
- [12:08]
Andy
Now we are a little bit unique. We have a ability to do we have a process called. We're actually changing it to rapid results testing, but we used to call it viability testing. So a new customer would come in and they've never got any sale from their business. And we would go through a viability test process where we actually run a whole bunch of ads testing a whole bunch of ways of pitching a product to see if the market wants the product super, super effective. And it comes back with a whole bunch of, basically a whole plan of this is how to launch your product. The cool thing about that process and the reason why we changed it to result, sorry, Rapid result testing is that it works for any size company. So if a company feels like they've stalled out, we actually go through that process. And that's actually part of kind of like the onboarding process, if I'm honest with you. We go through that to go, okay, what is it that the market's stimulated by when it comes to your product? Right, the words, the headlines, the imagery, the whole nine yards.
- [13:12]
Cody McGuffey
Is that mostly through Facebook for you guys?
- [13:14]
Andy
Yes, that's almost entirely done through Facebook. Well, it is entirely done through Facebook and Instagram because it gives us really good results of click through rates and so forth. So that would be something that we would still do for Rachel. And then we'd go, okay, so we need to get to 20,000. A hundred thousand. You know, we're working with a 20% profit margin that we're trying to get to the next question that's really, really critical that a lot of who get into Ecom don't really understand.
- [13:43]
Cody McGuffey
Can I pause you for a second?
- [13:44]
Andy
Yes.
- [13:45]
Cody McGuffey
When you say 20,000, I want to make sure that we have this stuff ironed out. At the beginning, when you said, I said 20,000 in profit is the goal, and you mentioned a hundred thousand. Is that a hundred thousand in revenue is the goal or a hundred thousand in. Okay, that's what you said. A hundred thousand in revenue.
- [13:58]
Andy
And then.
- [13:58]
Cody McGuffey
So we could pull 20. To live my life.
- [14:00]
Andy
Yeah, understood. Because you said that you don't want to drain your company. 20,000. 20% profit on an online business is a number that I think is reasonable for a somewhat mature company. When you're growing, you might have a lot less than that because you're constantly feeding the monster to get, to grow, to grow and grow and grow. And we have a, you know, without kind of starting to fall apart and be fractional of this conversation. So it feels like it's a. It's a puzzle that you've got to try that the, the delivery. Got to try to put together. What we see when it comes to a growth standpoint is at the beginning when somebody has a low dollar amount, you know, their return on their money, they've got to understand that it's going to be very low. Right. And it's not low just because, you know, the ads aren't working. And that's what we see a lot. We see a lot of people who are doing maybe between five to $15,000 a month in revenue. They end up coming to us and they've gone through seven or eight agencies. Oh, agency could only ever get 1.1, you know, ROAS or whatever. And that's a mistake in itself. When they look at Facebook and go, I got a 1.1 ROAS. That's a modeled number. That's not 100% accurate. You don't know if it's slightly higher or slightly lower. You don't really know. We always go with the MER. So media efficiency rate, which is if I spend $1 on my marketing and I get $2 back, I've got a 2 MER. It's pretty easy because you just look at how much money you made on Shopify and how much money came out of your bank and that is the rating that we, we look at and we include.
- [15:39]
Cody McGuffey
You're just making the assumption that all of the sales came through the, the Facebook in this case. Right.
- [15:44]
Andy
Well, it's all of your efforts, right.
- [15:47]
Cody McGuffey
So, so you're focusing on one channel like you're, you're Rachel, you're having Rachel focus on one marketing channel which is.
- [15:53]
Andy
Actually I wouldn't, oh, I wouldn't do that. So if you think about, I mean you can do that if you've got real lack of budget. But look, to get back to what I was, I was going to say, if you're serious about building like all the companies that are doing that, that we've worked with and that we are currently working with that are doing a hundred thousand plus. Right. They're multi channel, all of them. On top of that, when they started their businesses, they invested into it like they were investing in a brick and mortar. Right. If you opened a store in a main Street America, you're probably spending a couple of hundred grand before these doors open. Right. It's just the way it is. You putting out the shop, you're buying the stock, you're hiring the stuff, you're doing all the stuff the doors open, you're already 200 grand in the red before you've sold your first thing the first year you're just trying to get back to zero. And it might take a year and a half if you're doing well, right? A lot of ecom brands don't take themselves seriously. They think it's a short, it's a short run to riches. It is a run to riches. You can make a lot of money from it, but it's like any other business. You need to invest in it. It's really hard for an agency like ourselves to come to a person like Rachel who might have an email list because hey, she's selling 3,000. Maybe, maybe her, her hair dryer's, you know, 50 bucks something, 100 bucks. I mean my wife, my wife's hairdresser, hair dry is like 200 bucks. So you know, who knows? But let's say, let's say 100 bucks because it's easy math. So she's selling 30 hair dryers a month. Maybe she's been doing that for three or four months, right? She's got a 120 sales, right. So she has 120 emails. So that's her email list. Also, because it's a hair dryer, it's not a consumable, right. Hopefully. Because hopefully they're good hair dryers might last a few years. It's almost a one and done unless you're selling other accessories. So, you know, those are all things that you need to take into account when you're starting up your business. Now that $50, that $100 hair dryer, which is important, that it's probably a hundred dollar hair dryer, not 50, is probably going to cost you 30 bucks to sell, right? Which eats up 30% of that, that 80% that we're trying to work within. So you got 20% profit, right. When you're starting out. We have a rule that when we, when we start out with you, we tell our clients, look, expect there to be low MER, right? You could be spending $1 to get $0.80, right. As you're building up your, your, your online presence, right? Then, then we get up you to, to one. Then we get up due to one and a half. Then we get up you to two. And our goal is to try to get you to, into the two between two and three as quickly as we can, right? Because that typically twos and threes tends to be where break even is and profit starts to happen right between two and three. When your mer starts creeping up to three or more, we, we're going to come back to you and say, Rachel, you know, you need to spend more, you give us more advertising budget. Right. So that's going to drop the mer. Right. We're going to test more, we're going to try to expand the market. We're going to try to get more because we're to try to scale, we're going to try to get more sales. We're going to, you know, really try to push it. If it gets over three, it's showing us that there's money that we could be using to grow. If it gets down to two, it's kind of like, okay, are we, are we on top of everything? So there's this happy medium of saying between that two and three, while we're scaling, when a client gets to a point where they don't want to grow anymore, that they are happy with the number of sales that they have, which is almost never an E commerce. But let's say we have, let's say Rachel's like, oh, I'm really happy. I've got to 100,000. I don't want to sell anymore. Guarantee you Rachel's going to say, let's get to 200 grand because I'd like to have $40,000 profit. But let's say she's one of the great weird people that wants to stay with our at you know, then we might let the, then we would work on trying to get the mer as high as possible. Right?
- [20:08]
Cody McGuffey
Sure.
- [20:09]
Andy
Right.
- [20:10]
Cody McGuffey
Beautiful part.
- [20:11]
Andy
Right.
- [20:11]
Cody McGuffey
Okay, when does Rachel know to hire an agency or not? I think I remember this when I was starting my brands early on of I'm like, I, I need to just do all this myself because I want to learn it one, and then two, I probably don't have the finances to afford an agency anyway. Third, agency is probably going to like not work out anyway because you hear a bunch of horror stories always. So like, when does, how does Rachel know when she's like, okay, so it's time for me to hire an agency.
- [20:39]
Andy
Depends how serious you you're going to be about it. And it depends on what your skill set is. So Cody, let's say you get. Maybe you're dating Rachel or you're married to Rachel.
- [20:50]
Cody McGuffey
Sure.
- [20:50]
Andy
And you have a real great, great. You're an amazing e commerce marketer. Then maybe you can do it in house and you can have your boyfriend or your husband do it for you or if Rachel was an amazing E commerce market and maybe you want to try it yourself. And I do know some brands that get to some significant numbers because first and foremost they're not hair dryer people, they're actually marketers and they've just found a hair dryer to sell because that's the vehicle they're using to make money. That can work. The majority of our clients aren't. The majority of our clients are, you know, let's say Rachel. If they came to us, it wouldn't be uncommon. That Rachel was a hairdresser.
- [21:27]
Cody McGuffey
Exactly what she is. She's, Rachel in this case is a hairdresser.
- [21:30]
Andy
Right.
- [21:31]
Cody McGuffey
And she's not a marketer. She's passionate about hair and hair tools and talking about hair and she's helped.
- [21:37]
Andy
Design and create an amazing. Right. So in that case, if she's committed and serious about her E Com business, she has to hire an agency or hire people into her company, which is orders of magnitude more expensive. So, you know, my Google Ads person is a bit of a savant. If I, if I'm honest, she is one of the better Google Ads people that I've ever seen. And if I'm honest with you, we acquired Azure strategy, which was a creatively disruptive acquired Ashware strategy which was an E commerce brand, E commerce marketing agency. And one of the reasons why we, we acquired it was because this person worked for this Ashware strategy because it's like, it's hard to find good people sometimes. You got to buy a company to get them. So we, we got, you know, you're not going to get that level of Google marketer for less than nine grand a month. Eight grand a month. Right. You're not going.
- [22:42]
Cody McGuffey
But you could hire an agency for how much you think?
- [22:46]
Andy
I mean, you know, give, you know, for us, our average client when they start with us is probably paying around about 5K. But you know, a lot of our clients are in the tens and 15s because we, we have a, a share program. So, so the base price, the base amount that you pay us is, you know, around, you know, give or take a th000 bucks depending on what we're doing, you know, 5k. But the, where the payoff is is for us is. And we're, you know, I don't really make a lot of money at 5k if I'm honest with you. But yeah, getting that client up to, you know, paying us, let's say 15 grand or 20 grand because we're getting a commission share. So we take a share of the sales as our commission. So we've got sk.
- [23:32]
Cody McGuffey
So when, when you, when they win, you win and then continue.
- [23:35]
Andy
You want to, so you want to find agencies that, that speak like that, okay, you know, my biggest thing that I'd say to Rachel if, if she wasn't, you know, looking to work with me, but maybe she hired me as a consultant to help her find an agency would be to really thoroughly talk to the agency one, to get a sense as, as to are they interested in me or they, you know, if you hear, if you talk to an agency and all they do is talk about themselves, talk about what they've done, talk, you know, and then, and then it just feels uncomfortable. Just walk away. Talk about what their planning is. Right. Ask them, you know, you know, do I get to see a plan? Do I get to see a strategy? Do I get to see what you're planning to do with my thousands, tens of thousands, sometimes hundreds of thousands of dollars of ad spend if they don't say, yeah, we're going to put a plan together, blah, blah, blah, like we even guarantee our plan. We, we say, hey Rachel, you just met us. We're the first, one of the first things we're going to do is build out a, you know, 40 page document to show us what we're going to do with every single part of what you've got going on, what we're going to improve, what we're going to, what we're going to change, what our strategy is, the whole nine yards. And then if you, you know, don't like that, if you think our strategy sucks, we're actually going to give you all your money back and, and, and say, thank you very much, sorry we wasted your time. We've never given Money back in 10 years of doing business. Um, but we are so certain that it's the best way to go. So Rachel, who's a hairdresser, who doesn't really know what she's doing, ultimately has a plan to hold us accountable to. Right. So, and our plan is all about getting Rachel to $100,000 with the 20, with 20% profit. And we'll break it down and show her step by step how that process is going to go and what, more importantly, what her investment needs to be be in it.
- [25:22]
Cody McGuffey
Because when do you think Rachel should be able to expect some sort of. How much should she have in the bank in order to. The business bank, let's call business bank. How much should she have in the business bank to be able to make a decision like this?
- [25:35]
Andy
Yeah.
- [25:35]
Cody McGuffey
For example, $5,000 a month is just the beginning. Right. And then she, plus she has ad spend as well, right on top of this. So she has to be prepared to spend what's the minimum? Ad spend five grand a month, 3,000amonth.
- [25:46]
Andy
I would say a minimum would be five grand. Minimum, cool.
- [25:49]
Cody McGuffey
So now she's spending 10. She has to spend $10,000 cash every month in order to just play, play this game.
- [25:54]
Andy
Yeah.
- [25:55]
Cody McGuffey
How much would you recommend Rachel have in the bank before she makes a decision to like, make sure she feels like, hey, we're going to be in business for the next six months. Right. So she doesn't run herself out of business just by becoming, just by being too ambitious and just doing what everyone says.
- [26:10]
Andy
What I wouldn't do is if somebody has 10k in the bank to try it, because you're going to blow through that money in the first month or maybe, maybe by the second or third month, you'll blow through all of that money. Right.
- [26:22]
Cody McGuffey
Okay.
- [26:25]
Andy
I mean, you're probably looking at 100k. And you know that I, I hesitate to say that because I know that some people say, well, I can't, I'm.
- [26:36]
Cody McGuffey
Not gonna, I'll never have 100,000, I'm.
- [26:37]
Andy
Never gonna do that. Or, or I'm not going to hire agency, or I'm not going to do that. I'm going to just try to do it myself, blah, blah, blah. You know, it's all about speed. I mean, if you've got all the time in the world, if you got all the skills in the world when it comes to digital marketing, you could probably do it for less, Right? So one, you save the agency fee, right. So that, that puts a little bit more money in your bank account and you might be able to, if you've got a corporate job, you might be able to feed this monster for a long time from, you know, you know, other sources. Right. There's a real correlation between ad spend and speed. Right. So a lot of times people will say to me, I need to get to this number in six months time or whatever. Well, okay, what's the budget that you're going to give us to do that? Well, I'm going to give you 5k and I'm basically like, well, you know, we'll try, but I can't. You can't. If you're bringing out your 50, you know, $30,000 of savings and that's all you've got and we're going to blow through it. There's a good chance that we're going to blow through it and you're not going to be happy at the end of six. Right. Because the more money we have, the more testing we can do. And at the beginning of a program, you know, if, if you came to me, Rachel, and you're already doing 100k and there's already a lot of stuff, then it's just optimizing, it's just making sure, okay, let's clean up anything, let's look at the website, let's make sure there's nothing, anything that's, that's not quite running. So we can maybe bump you up, you know, a half. A half an Emmy, which means that that could be a lot of profit for you. And then we use that money to start scaling and start, you know, doing some other things. And the testing's not as painful when you're at 5k, when you're making 3k and we're talking to you, we need to do testing. And, and the testing budget might be 3K and testing means it might, all of it might be wasted because we're trying different things to see what the market really is excited about. That's why we always recommend people with a low that's just started out to do the viability testing.
- [28:39]
Cody McGuffey
So if I'm Rachel and I'm like, okay, hey, I want to work with you, Andy, and, and then I, I'm obviously going to ask like, hey, how long do you think it should take it for it to work?
- [28:49]
Andy
Yeah, right.
- [28:50]
Cody McGuffey
I'm going to use that language probably.
- [28:51]
Andy
Yeah.
- [28:51]
Cody McGuffey
And then I'll probably say in the back of my head, what I'm really saying is like, I only have $10,000 in the bank account, so is this going to pay off before I run out of money? And the answer probably is say no.
- [29:08]
Andy
We, we would, we would say no. Now what we, what we would do is then hold our hand because we have a lot of capabilities. We have a little bit more capabilities than most agencies. Most agencies, if I'm honest. And the reason why people fall afoul is that it's an agency with some guy who knows something about Facebook and maybe a little bit about Google. And he has some contractor that he brings in occasionally, and that's his agency and he goes online. He's good at building websites and he makes it sound really good. People, people are sucked into those kind of agencies all the time. Or the five man band agencies, right? Where they don't have a lot of skill set, they don't have a lot of voices and a lot of thoughts and a lot of experience. And there's nothing wrong with those guys because sometimes they're really good people, but they're limited in their capacity. So what we would do if in that case is say, look, Rachel, you're not in a place that you can really do this. Right. There's a high, high risk that you're just going to waste your ten grand. Could we do it? Is there a chance that suddenly everybody just loves it and it suddenly takes off? In a way, yes. But you're, that that target is super small and there's a high likelihood that you're gonna, you're gonna miss it. What we do with those kind of clients all the time because we don't just say adios, see you later. Because she's still at the beginning of her journey.
- [30:30]
Cody McGuffey
Sure.
- [30:30]
Andy
Because we actually do a dumb, dumb with you process. So what you would do, like let's say you're Rachel. What we would do is meet with you every week and we would, you'd sit down with one of our top platform specialists and that specialist would actually work with you and you, and showing you how to build the campaign and run the campaign. And that's significantly less fee than the, you know, the 5,000 minimum plus commissions that we charge as an agency. But you know, that, that could give Rachel enough know how and enough knowledge to start pushing up to that 10k to that, to that 12k, to that 15k. And if she's got, if she's still cutting hair right on the side to, to pay her bills and she's making 15k from her head dry sales and maybe that's showing her a 5 or 6k profit all of a sudden. We've been able to push her to the point where she can actually have some run some Runway, which is super important because I would easily say that you need to give it at least a year of possibly not doing great and not making a big profit before you really judge what's going on. And, and that done for you option for somebody who's kind of starting out is proving to be really powerful because you end up spending an hour, you know, once a month or a couple of times a month with my Google specialist who's a, who's amazing at Google and will poke and say, hey, do this, do this. Yep, here's why we do this here, why we do this and start upping Rachel's game. Now two things happen. One, Rachel can start maybe getting some sales and get to a point where it's more sustainable. Right. But two, Rachel can understand what's going on. So let's say she ultimately doesn't come with us as a, as an agency. Our hope is to graduate those clients into being. Absolutely. Because what ends up happening is the client goes, this is so much work, I don't want to do it. There's too much stuff to keep in the odds. We'll just hire you guys. But the reality is, the worst case scenario for Rachel is that she's got so much knowledge that she can make a really good decision when she's hiring an agency. She's much more educated and not going to be given a whole bunch of mumbo jumbo, which is super, super important because as you said rightly, if there's 10 agencies, beware of eight of them. There's probably two of them that are really going to be great. And you want to interview 10 before you make any decision. And you want to know if they have your best interest at heart. Right.
- [33:04]
Cody McGuffey
Amazing.
- [33:05]
Andy
All the good agencies will have some kind of guarantee. A lot of the good agencies will have a guarantee along the lines of, we're going to show you exactly what we do and if it doesn't make sense to you, then there's no cost to you. Right.
- [33:22]
Cody McGuffey
And where can people, where can people find you, follow you, connect with you get in touch with, with Creatively Disrupted or Ashworth.
- [33:30]
Andy
Yeah. So people go from here. So go to Ashworth Strategy, not strategies. So ashworthstrategy.com that is our e commerce brand. And you'll be able to see us and see the team and, you know, be able to reach out to us through there. You can go to Ashworth Strategy on Instagram if you want to reach us. If you've got maybe a bit of a brick and mortar and we do have some e comm clients that are like boutiques and then they, they go online. If you're a brick and mortar thinking about doing E commerce, you can still reach out through Ashworth Strategy or you can reach out through Creatively Disruptive.com and reach out to us too. And obviously instagram creatively disruptive.com we are on all the other platforms, but that's where most of the meat and potato is going on when it comes to communication.
- [34:17]
Cody McGuffey
Beautiful. And we will link to those, those things. All Andy's links below in the show notes or description too, if you're watching or watching or listening. Andy, thank you for coming on, man. I really appreciate it.
- [34:29]
Andy
It's been great chatting to you and Rachel.
- [34:31]
Cody McGuffey
Yeah, no kidding. All right, I'll talk to you soon.
- [34:34]
Andy
Thanks.