Built Online Podcast Summary

Episode Overview

Title: Problem → Offer → Income: The Multiple Income Streams Roadmap
Host: Cody McGuffie
Guest: Yoma James Kukor
Date: January 20, 2026

This episode features a candid conversation between Cody McGuffie and serial entrepreneur Yoma James Kukor. They explore the evolution of entrepreneurial mindsets, the challenges of sustaining multiple businesses, and practical insights into building and scaling online income streams. The discussion highlights the spectrum of what it means to be an entrepreneur in today's world, the role of necessity versus passion, and the universal dynamic of solving problems as a source of income.

Key Discussion Points & Insights

1. Yoma’s Background and Entrepreneurial Journey (01:44 - 06:34)

• Multinational Roots: Yoma was born in Oslo, Norway, and moved to London two decades ago, maintaining strong ties to both cultures.
• Professional Evolution: Initially in compliance for seven years, Yoma dabbled in e-commerce on platforms like eBay and tried dropshipping during university.
• Pivotal Moment: After being made redundant in 2019, he used his payout to make the leap into full-time entrepreneurship.
• Multiple Businesses:
  • Vendor: An event management platform to match suppliers (like photographers, DJs) with event organizers.
    • Valued at about £3 million (~$4 million).
    • “That business…still running and…valid was at £3 million.” (04:16)
  • YouTube Channel/Media Business: Started in 2022, now has over 170,000 subscribers and offers digital products and sponsorships.
  • Real Estate: Recently reallocating capital into property as an additional revenue stream.
• Entrepreneurial Philosophy: “The landscape is drastically changing day by day...You could never rest on your laurels.” (05:41)

2. Defining Entrepreneurship and the Reluctance Toward Labels (02:24 - 06:34)

• Elastic Identity: Both Cody and Yoma reflect how entrepreneurship resists a simple job title.
• Why Be an Entrepreneur: “The reason why you become an entrepreneur is because you’re tired of getting put into a box.” — Cody (06:34)

3. Early Signs and the DNA of Entrepreneurs (07:25 - 10:44)

• Origins: Both share stories about childhood “hustles” — selling candy bars, burning CDs with LimeWire downloads, etc.
• Universal Instinct: Cody emphasizes: “I believe that every creator should own a business; they are entrepreneurs probably in their hearts and DNA.” (08:37)

4. The Full-Time Leap: Spark or Slow Burn? (11:23 - 14:23)

• Finding the ‘Switch’: Yoma suggests, “All have...almost a spark, a shift…they just say eff it. I’m going to become a full-time entrepreneur.” (11:23)
• Cody’s Path: Influenced by Rich Dad, Poor Dad, but the transition was about confidence built over months of overcoming challenges.
  • “I will find a way, I will figure it out. And I think that’s…what took it to the next level.” (12:11)
• Yoma’s Transition: Forced by redundancy, but the first month taught him that he could survive instability. “A lot of hardship at that time as well. But I’m still standing strong, still standing high, still doing my thing.” (14:23)
• Learning by Doing: Critiques traditional education — “A lot of the people that will teach me about business...have never ran a business.” (15:22)

5. Who Is and Isn’t an Entrepreneur? (16:55 - 21:51)

• Can Anyone Be an Entrepreneur? Yoma:
  • “I don’t think everyone is made to be an entrepreneur…You need to ask yourself this bunch of serious questions: Are you willing to downgrade your lifestyle for years? Are you willing to deal with hardship?” (17:07)
  • “Most people…actually thought that okay, I’m going to leave this comfortable job and I’m just going to make more money overnight. It’s anything but that.” (17:44)
• Cody’s Take: Believes almost anyone could be an entrepreneur if they chose to make the sacrifices, but admits “Just because they can doesn’t mean they will.” (19:03)
• Comfort vs. Necessity: The compelling role of necessity — in “third world” settings, entrepreneurship is often survival, not ambition: “Entrepreneurs out of necessity, not necessarily choice.” — Cody (25:00)

6. The Abundance Mindset and Opportunity Recognition (27:43 - 31:49)

• Abundance over Scarcity: Both discuss the importance and the tools for seeing opportunities everywhere.
  • “There’s an abundance of opportunities and all you need is time…There’s never a scarcity of opportunities for you.” — Cody (27:43)
  • Yoma: “There’s plenty of money in the world…constantly printing out money…It’s up to you to grab that money using your own initiative.” (28:40)
• Problem → Offer → Income:
  • “There is unlimited amount of problems in this world...When you have a solution…that is a stream of income potential. And that’s all it is. Business is just a solution to a problem repeating.” — Cody (29:48, revisited insight from 00:00)
  • Discovery is income-generating: “You might not even have the refined product and still be able to make money.” — Yoma (30:30)

7. Hard Times and Growth (31:49 - 32:37)

• Entrepreneurial Resilience during Crisis: Yoma points out that those with entrepreneurial mindsets tend to better weather economic storms: “If my bills are going to go up…I'll figure out a way to make another 2000s to cover that.” (31:49)
• Ownership & Accountability: “You kind of take ownership of your own life when you’re an entrepreneur.” — Cody (32:31)

8. Scaling and Building Teams (32:37 - 36:22)

• Yoma’s 2026 Vision: Scale all three businesses, acquire more property assets, maintain work ethic, and avoid complacency.
• Team Sizes:
  • Vendor: 7 people
  • Media Business (YouTube): 5-6 people (secretary, two video editors, two designers) (34:00)
  • Real Estate: Yoma and his brother
• On YouTube Success: Growth built on consistency and the willingness to improve at each step (“I’ve never been afraid to have people laugh at me…as long as I knew what the goal was.” — Yoma, 34:44)

9. Content Creation & Personal Branding (34:35 - 36:22)

• Advice for Creators:
  • “Fall in love with the process of creating content…That is what drove me into YouTube.” — Yoma (36:22)
  • Improvement is continuous — “You will know when you need to upgrade...the most important thing is to actually fall in love with the process.” (36:22)

Notable Quotes & Memorable Moments

• “Problem equals opportunity. When you have a solution to one of those problems, even if it’s a partial solution, that is a stream of income potential.” — Cody (00:00 & 29:48)
• “The reason why you become an entrepreneur is because you’re tired of getting put into a box.” — Cody (06:34)
• “You have to be a bit effed up, you have to be a bit delusional...for most people, entrepreneurship is not in their DNA.” — Yoma (18:00–19:03)
• “You need to always learn on the job as opposed to trying to learn in theory.” — Yoma (15:22)
• “Ownership and accountability. Absolutely.” — Yoma (32:31)

Important Timestamps

• 01:44: Yoma’s origin story and introduction to entrepreneurship.
• 04:16: Vendor overview and valuation.
• 07:56: Early entrepreneurial stories — burning CDs and selling at school.
• 11:23: The moment of transition to full-time entrepreneurship.
• 14:23: Yoma’s redundancy and decisive leap.
• 17:07: The reality (and difficulty) of entrepreneurship — not for everyone.
• 29:48: “Problem equals opportunity.”
• 34:44: YouTube channel growth advice.
• 36:22: Last words on enjoying content creation.

Where to Find Yoma James Kukor

“YouTube, Instagram, TikTok, LinkedIn under Yoma James Kukor—it’s the same across the board. So very easy to find me.” (36:34)

Episode Tone and Style

The conversation is relaxed, candid, and motivational, with both host and guest sharing honest stories of challenge and triumph. There’s a strong spirit of abundance, practical advice for aspiring entrepreneurs, and a mutual acknowledgment that the path is hard but ultimately rewarding.

For more highlights or to connect with Yoma James Kukor, check the show notes for links.