
In a BBC exclusive, we get his take on the disruptive impact of AI. Is the world ready?
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Sundar Pichai
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Faisal Islam
You know, the bodies turned up. How often do people get murdered around here?
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Faisal Islam
Hi, you're listening to Business Daily on the BBC World Service. I'm the BBC's economics editor, Faisal Islam, and today I'm speaking to the CEO of Google, Sundar Pichai. In an exclusive interview with the BBC at the company's headquarters in California, he tells me society needs to prepare itself for rapid advances in artificial intelligence.
Sundar Pichai
I would encourage the next generation to embrace the technology, learn to use it in the context of what you do.
Faisal Islam
The job market's changing and even CEOs aren't immune. Could an AI agent do your job at some point?
Sundar Pichai
I think what a CEO does is maybe one of the easier things to maybe for AI to do one day.
Faisal Islam
But these big tech developments need copious amounts of power and right now it's not available.
Sundar Pichai
Air is dramatically increasing demand for energy in a way that the current systems can't fully cope up. But that is driving extraordinary investments.
Faisal Islam
Tech bubbles, billionaires, and the pursuit of progress. That's all coming up in today's program. Industrial consultant Rex Malik feels the business world's pulse from his bedside. Stock prices and market trends are available to him through Europe's first home computer terminal. Computing technology has made numerous breakthroughs throughout its history, shaping how we live, work and interact with the world. They're simple to operate, and experts predict that in 20 years time, all new houses will be built with special computer points.
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Sundar Pichai
It's very easy to predict that there are going to be lots of successful companies born of the Internet. They're going to have very large market caps and so on. I also believe that today where we sit, it's very hard to predict who those companies are going to be.
Faisal Islam
In the past couple of decades, a handful of big tech companies, you heard Amazon's Jeff Bezos there, have consolidated their power. Among them is one of the world's most valuable companies, Alphabet and its subsidiary Google. From starting life as a search engine during the height of the dot com boom in 1998, the company has grown and evolved significantly, branching out into communications tools, media and hardware. Here's Google co founder Larry Page talking to the BBC in 2003 in hinting at the direction of travel. The ultimate search engine, something we talk about would understand everything in the world. It would understand exactly what you wanted and it would give you that thing. And Google is pretty good, but it's nowhere near that good. It requires being smart like a person is smart. Fast forward to now and the company is throwing its weight behind artificial intelligence. Led by CEO Sundar Pichai. He's witnessed a lot of changes at Google's massive campus in Mountain View, California. I asked him to sum up this period in time.
Sundar Pichai
Well, it's an extraordinary moment even by Silicon Valley standards. You know, every decade or so, you know, you have this inflection points, you know, you have a new technology, there's a personal computer at one point, the Internet coming in the late 90s, then it was mobile, then it's been cloud, and now it's clearly the era of AI. And that's the excitement you probably felt around campus as well as in this whole region.
Faisal Islam
And can you sense of the scale? Clearly the metric that people go to is the market cap. These are extraordinary numbers for you. 3 1/2 trillion, Nvidia at 5 trillion. The sheer amount of investment going in give us a sense of scale.
Sundar Pichai
One way to think about the scale is what we are all investing in capital to build out the infrastructure that's needed for artificial intelligence. Maybe four years ago Google was spending less than $30 billion per year. This year that number is going to be over $90 billion. And if you collectively add what all the companies are doing, you know, we have well over $1 trillion of investment going in, building the infrastructure for this moment. And one way I think about it is in the next couple of years, we'll end up building what we probably built in the past 10 to 20 years.
Faisal Islam
So hopefully in a couple of years.
Sundar Pichai
That's right. So that gives you the scale at which this is ramping up.
Faisal Islam
Now, you mentioned some of those phases of technological advancement that happened with much market excitement as well. And the obvious question is, around the whole of this country and the whole world right now, is, is it a bubble?
Sundar Pichai
Look, there are two ways of thinking about the question. I look at the actual progress we are making in terms of the model capabilities, and the progress is palpably exciting. And people are using this, and we are deploying it in our products. Consumers are excited about using it. We are giving it to companies, they're using it to make their companies better. So you see real demand, and we are constrained in our ability to serve that demand. So given the potential of this technology, the excitement is very rational. It's also true when we go through these investment cycles, there are moments we overshoot collectively as an industry. We can look back at the Internet right now. There was clearly a lot of excess investment, but none of us would question whether the Internet was profound or did it drive a lot of impact. It's fundamentally changed how we work digitally as a society. I expect AI to be the same. So I think it's both rational and there are elements of irrationality through a moment like this.
Faisal Islam
Let's try and sum up. If you like, the ultimate power of the tools you have built for people at home. How effective could it be? Could an AI agent do your job at some point?
Sundar Pichai
Look, I think where we are is right now, you can interact with this AI, ask questions, go back and forth, and have these intelligent exchanges on many, many topics. I think the next step in the next 12 months, you will see the evolution being that they are able to do more complex tasks for you. So that's where it gets really interesting. I have to go shop something. I have to buy a birthday gift for my spouse, and can I ask this chatbot to go do that? So I think that kind of what we call agentic experience, this is what we are all excited about. So down the line, that means there are moments that can help you make a decision. It could be, should I invest in this stock? Ask the question, or my doctor is recommending a treatment, and how should I think about the pros and cons of the treatment? So those are all real tangible use cases. So I think There is still work to be done to unlock those capabilities. But that's the journey which has been so exciting to see.
Faisal Islam
Okay, so still CEOs are safe in their jobs.
Sundar Pichai
I think what a CEO does is maybe one of the easier things to maybe for AI to do one day.
Faisal Islam
But the whole point of the value and productivity kind of offer to companies that are buying oil goods and your services is to automate many human tasks, is it not?
Sundar Pichai
I think people today are juggling many things, right. And people are overloaded. We've always had back in the history, you know, it could be a dishwasher coming to your home. I remember growing up, you know, when we got our first refrigerator in the home, how much it radically changed my mom's life. Right. And so you can view it as it automating some but you know, it freed her up to do other things. Right. So you are going to have, let's take the example of a radiologist. The number of scans people are getting is growing year on year and the number of images per scan is also rising pretty significantly. How do you help a radiologist cope up with this increased demand? Maybe AI tool can help that way. So I think that's what you will see, more or less.
Faisal Islam
I get it. You want to focus on the win wins. Many people, many aspirational middle classes across the west are thinking, hang on a minute, it's affecting lawyers jobs, it's affecting creative industries, it's affecting accounting jobs, it's affecting journalism too. It's affecting the media in general. And they're surprised by it. And they're wondering, do you know, do you know which jobs are going to be safer? Have you got an idea?
Sundar Pichai
Two things. One is first of all, I said many years ago, AI is the most profound technology humanity is ever working on. And it has potential for extraordinary benefits. And we will have to work through societal disruptions. And you are highlighting it will end up creating new opportunities. As an example, I think anybody, just like YouTube has done, anybody will be able to create content. You know, you could be a high school student and a few years down, maybe envision a feature length movie and make it right. That's extraordinary. So it'll create new opportunities, it will evolve and transition. Certain jobs and people will need to adapt and then there will be areas where it will impact some jobs. So as a society I think we need to be having those conversations. And part of it is how do you develop this technology responsibly and give society time to adapt as we absorb this technology? I think these are all very, very important and fair questions.
Faisal Islam
Just very practically. Parents don't know what to advise their kids anymore to ride out this AI wave. Give us some tips.
Sundar Pichai
Based on what I see, I wouldn't change anything of how we've always thought. I think there's going to be a wide variety of disciplines which will end up mattering. I would encourage the next generation to embrace the technology, learn to use it in the context of what you do. And I think people who will learn to adopt and adapt to AI will do better. It doesn't matter whether you want to be a teacher, a doctor. All those professions will be around. But the people who will do well in each of those professions are people who learn how to use these tools.
Faisal Islam
You're listening to Business Daily from the BBC World Service.
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Sundar Pichai
I didn't submit an expense report.
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Faisal Islam
These are my future expenses.
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Sundar Pichai
I'll need self defense classes.
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Faisal Islam
For what?
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Sundar Pichai
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Faisal Islam
I'm the BBC's economics editor, Faisal Islam, and today I'm talking to Sundar Pichai, the CEO of Google. Google. We're speaking at a time of rapid development in the AI world. Two years ago Google launched its own rival to ChatGPT. Many of these sorts of tools have been plagued by issues of inaccuracy. Does Gemini tell the truth?
Sundar Pichai
You know, today we take pride in the amount of work we put in to give as accurate information as possible. But the current state of the art AI technology is prone to some errors. This is why people also use Google Search and we have other products which are, you know, more grounded in providing accurate information. Right. And so.
Faisal Islam
And I just wonder if you accept the end result of all this fantastic investment is the information is less reliable.
Sundar Pichai
I think if you only construct systems standalone, you know, and you only rely on that, that would be true. Which is why I think we have to make the information ecosystem has to be much richer than just having AI technology being the sole product in it. Sure.
Faisal Islam
Truth matters.
Sundar Pichai
Yeah, truth matters. Journalism matters. All of the surrounding things we have today matters. Right. So if you're a student, you're talking to your teacher as a consumer, you're going to a doctor, you want to trust your doctor.
Faisal Islam
Yeah, all of that. You want to trust the little summaries that come up the top. Okay, well listen, the scale of the AI build out you've just described so vividly is creating another trade off, not just for you, but, but for humanity on energy. I think this is an opportunity. To be frank, Mr. Pichai, with the world. Is there a new calculus now? Is the build out of AI more important than climate over time?
Sundar Pichai
I don't think, you know, this doesn't need to be a trade off or a zero sum game. We as well as others, we are investing to develop new sources of energy. We just finished signing the largest corporate purchase for nuclear fusion energy with Commonwealth Fusion Systems. We have many purchase agreements for energy from small modular nuclear reactors. We're using geothermal energy in our data centers. So the amount of dollars, R and D dollars, capital investments going in these new sources of energy I think will actually accelerate. So you're right, AI is dramatically increasing demand for energy in a way that the current systems can't fully cope up. But that is driving extraordinary investments in solar, in battery technology, in nuclear technology and other sources.
Faisal Islam
I mean, by the end of the decade, I think more energy will be used by data centers than the whole of India, 50% more than all of the evidence fleet. You sort of parked or dropped your 2030 sustainability net zero target.
Sundar Pichai
No, we, we still have it. We, you know, we publish progress reports against it. You are right. Some of the progress, the rate at which we were hoping to make progress will be impacted because we are seeing a much faster than expected growth in the underlying build out. But we are meeting the moment by investing in all these new technologies. And so I think that's how we are trying to make it work.
Faisal Islam
Another key fuel for the AI boom is obviously the content that it's trained on. And the tech companies, including Google, have relied on fair use and have sort of scraped books, music journalism and is sort of selling back some of that expertise to the world. Do you accept that companies like Google will have to end up paying in some way for that?
Sundar Pichai
First of all, to step back. I think it is so important as we go through this that we both help drive creativity and innovation. But we have to do that in a framework which respects creators rights as well as a love for transformative use to deliver benefits to society. I think we are committed to copyright frameworks in all the countries we operate in today. When we train, we give people an opportunity to opt out of the training and we honor copyright in terms of how our outputs are generated. And we are in the process of working with the industry to create newer frameworks as we move through it. And for example, in YouTube, we've always incorporated an approach to deliver value back to content rights holders. We will apply those same principles through this AI moment. And I think it's super important to do that. And so we are committed to getting it right.
Faisal Islam
Oh, I want to take you back to the beginning of this year, to that totemic kind of tech bro photo of Zuckerberg, Bezos, Musk and yourself in the seats of honor at the President's inauguration. You're already powerful. You have access to what is now the world's most powerful technological tool. It's getting more and more powerful and now not being maybe counterbalanced by political power, but some would say joined at the hip. Can you see why that makes many people uncomfortable?
Sundar Pichai
Look, I think if I were to speak about the U.S. it is an extraordinary moment in terms of this AI technology. I think, you know, it has tremendous opportunities to deliver benefits to the economy. It matters from a national security standpoint, as one of the leading technology companies which is pioneering and driving progress in AI, you know, we, we are deeply committed to engaging constructively in the U.S. president Trump has been very clear in the importance of this technology and has articulated a clear AI action plan with multiple aspects to it to deliver benefits to the country. So we are deeply engaged as a company of our scale should, and not only in the US but with other governments around the world, with nonprofits. I think you have to bring in all stakeholders into this on a specific issue.
Faisal Islam
What will the impact be of the White House's crackdown on foreign worker visas on your company and the sector? How do you feel personally as someone who arrived on an H1B visa?
Sundar Pichai
Look, I've definitely been on record part of the deep reason. If you go look at many of the fundamental breakthroughs Google has had, a few Nobel prizes in the last couple of weeks, many of Them are immigrants. If you look at the history of technology development, the contribution of immigrants to the sector has been nothing but phenomenal. Right. But I do think the government understands it. I think there's a framework by which we all can still bring talented individuals. I think they're making changes to address some of the shortcomings in the current program. And I think we'll be able to continue investing.
Faisal Islam
Now, Google had a. A reputation for caution and concern on AI safety and the risks to humanity. The existential risks that were talked about. Is that gone now or parked or downplayed? Is it full speed ahead, AGI and superintelligence?
Sundar Pichai
Look, there is, there is some tension between. And technology is developing fast. How fast do you develop it and how do you put in the work to make sure you're building mitigations against potential harmful effects? You know, we encapsulated this tension. We call this. We want to be bold and responsible at the same time. So we are moving fast through this moment. I think our consumers are demanding it. But for example, we are open sourcing technology, which will allow you to detect whether an image is generated by AI, which we are investing in as well.
Faisal Islam
Okay. It's a very complicated area. We take our cues from the experts who talk about this, some of your colleagues in the industry. You know, obviously the big Microsoft OpenAI deal has closed. I was struck looking at the history of that, history of OpenAI that Elon Musk suggested he helped found OpenAI specifically because he feared Google owning DeepMind and what he called an AGI dictatorship. And what are we meant to think of that?
Sundar Pichai
I think, look, I think Elon is rightfully pointing out that, I mean, no one company should own a technology as powerful as AI. But I think if you look at the current state of the ecosystem, I think there are many, many companies, many frontier models. You have open source models coming in with China. So if there was only one company which was building AI technology and everyone else had to use it, I would be concerned about that too. But we are so far from that scenario right now.
Faisal Islam
Despite existential fears about the future, the boss of one of the biggest technology companies in the world inevitably remains optimistic.
Sundar Pichai
What is important is as humans, we adapt to these technologies. The fact that I recently had my dad in a Waymo car, he is over 80 years old. The wonder I was in the back and he was in the front. Seeing him experience it helped me understand the progress we all take for granted. And I think there are going to be many such wonderful things in the future.
Faisal Islam
That's all for today's Business Daily with me, Faisal Islam. You can hear more episodes just search for Business Daily wherever you get your BBC podcasts.
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Aired: November 18, 2025
Host: Faisal Islam
Guest: Sundar Pichai, CEO of Google
In this episode, BBC's economics editor Faisal Islam interviews Google's CEO Sundar Pichai at Google's California headquarters. The discussion dives into the enormous advances in artificial intelligence, the scale and impact of big tech investment, the societal and ethical dilemmas AI presents, economic disruption, energy concerns, and how both industry and individuals can prepare for the accelerating change. Pichai offers candid views on Google's strategy, responsibilities, and his optimism for the future.
“It’s clearly the era of AI. And that’s the excitement you probably felt around campus as well as in this whole region.”
— Sundar Pichai [04:13]
“One way to think about the scale…in the next couple of years, we’ll end up building what we probably built in the past 10 to 20 years.”
— Sundar Pichai [05:00]
“I think what a CEO does is maybe one of the easier things to maybe for AI to do one day.”
— Sundar Pichai [01:45], [08:22]
“There are elements of irrationality…[but AI] is both rational and…excitement is very rational.”
— Sundar Pichai [05:57]
“The people who will do well in each of those professions are people who learn how to use these tools.”
— Sundar Pichai [10:58]
“AI is dramatically increasing demand for energy in a way the current systems can’t fully cope up. But that is driving extraordinary investments.”
— Sundar Pichai [01:57], [14:21]
“Truth matters. Journalism matters. All of the surrounding things we have today matters.”
— Sundar Pichai [13:47]
“If there was only one company which was building AI technology… I would be concerned… But we are so far from that scenario right now.”
— Sundar Pichai [20:35]
“Seeing [my dad] experience [a Waymo car] helped me understand the progress we all take for granted.”
— Sundar Pichai [21:11]
The conversation is forward-looking, candid, and optimistic, yet rooted in realism about the scale of change and genuine concern for societal adaptation. Pichai balances excitement for AI’s capabilities with caution on ethics, energy, and job displacement, while urging society to “embrace the technology” and collectively adapt.
This episode is essential listening for anyone interested in the future of work, business, and technology’s impact on society.