
Established media companies are embracing the technology, as some startups go AI-first
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Chris Stoker Walker
This BBC podcast is supported by ads outside the uk.
Sam Grouet
I love ravioli.
Adam Mossam
Since when do you speak Italian?
Dylan Jacks
Since we partnered with SAP Concur. Their integrated travel and expense platform and breakthrough solutions with AI gave me time back to dive into our financial future. We expand into Europe in 2027, so I'm getting ready.
Adam Mossam
Well, you can predict the future.
Dylan Jacks
I can predict you'll like that message.
Adam Mossam
What message?
Dylan Jacks
Oh, hey, we all got bonuses.
You can save for college now.
I don't have kids.
Sam Grouet
You don't say SAP Concur helps your business move forward faster.
Chip Planoxel
Learn more@concur.com the imperative for businesses has never been clearer.
Adam Mossam
The age of experimentation is over.
Chip Planoxel
We're talking transformation and winning at scale from AI that actually drives roi.
Adam Mossam
We are going through that curve of understanding what the technology really can and.
Chip Planoxel
Cannot do to turning reams of data into real competitive advantage.
Akin Tunde Bapatunde
A lot of these successful companies, they treat data as a product.
Chip Planoxel
I'm Chip Planoxel, host of Resilient Edge, the Smart Executive's guide to Implementing and sustaining Change. Paid and presented by Deloitte. Available now wherever you listen to podcasts.
Sam Grouet
Hello and welcome to Business daily from the BBC World Service with me, Sam Grouet. In December 2023, a video was posted on the social media platform X that drew a lot of attention.
Adam Mossam
We did, I think it was a little over 5 million views in the first 24 hours across several accounts, it.
Sam Grouet
Showed a team of AI generated news anchors flawlessly delivering the day's top headlines.
AI News Anchor
Military operations against Hamas by Israeli Defense Forces continue.
Sam Grouet
In the same year, media publication India Today launched its own AI anchor.
Dylan Jacks
She is our first AI anchor. Sana Mary on the job learning.
Sam Grouet
But could AI generated content ever become the new normal for news? All week on Business Daily, we've been exploring how artificial intelligence is changing the business world. Today, it's the turn of the news as we investigate how the news media is embracing the technology, the issues facing editors and readers alike, and how people around the world are fighting AI disinformation. That's all coming up on today's Business Daily. So I've been a journalist with the BBC for the best part of the last decade and what I'm about to do isn't part of my typical day. It's not part of my usual workflow. I'm going to use the most popular AI chatbot, that's Chat GPT, although others are of course available. And I'm going to ask it to write me the opening of a script on the use of AI within news media. So I want it to be conversational, and then I'm going to ask another bit of software, elevenlabs, to deliver it in a news reporter's voice. Okay, let's see how this goes.
Dylan Jacks
Artificial intelligence is already writing headlines, summarizing articles, even reading the news aloud to you. Some media companies say it's helping them work faster, cut costs, and reach more people. Others fear it could erode trust in journalism altogether.
Sam Grouet
Well, it's not perfect, and I might need to fact check some of the claims, but it's pretty impressive, especially considering it was made in about two minutes. And with software continuously improving and becoming more advanced, it begs the question, what could the future hold?
AI News Anchor
Hello and welcome to Channel One. A new way of consuming reporting and thinking about the news, powered by artificial intelligence.
Sam Grouet
For Channel One, the future is very much here.
AI News Anchor
All presented by our team of AI generated reporters.
Sam Grouet
The generative AI news service, launched for a brief period last year, advertised its news scripted, edited, and presented by artificial intelligence. Available in more than 30 languages and able to broadcast news stories in just minutes. But would you or anyone you know, actually watch a channel that lacks a real human being?
Adam Mossam
We did. I think it was a little over 5 million views in the first 24 hours across several accounts.
Sam Grouet
I put that to founder and CEO Adam Mossam.
Adam Mossam
But what was more interesting was we got, I think it was 8,000 emails in the week after that. And that was from such a wide variety of folks. Everything from people that were the creatives in the industry to the CEOs of. I feel like most of the biggest media companies on the planet trying to figure out what exactly that was and how exactly we did it.
Sam Grouet
And what do you think it was that captured everyone's imagination so much?
Adam Mossam
Well, I think we're operating on the leading edge of AI, and it was probably the first time a lot of people saw some type of digital avatar with that much precision or that lifelike.
Sam Grouet
Well, with many newsrooms making cuts due to changing budgets, Business Insider just laid.
Chip Planoxel
Off 21% of its staff, over one.
Sam Grouet
Fifth of the newsroom, while simultaneously announcing.
Chip Planoxel
That the news outlet wants to lean.
Sam Grouet
More heavily on artificial intelligence. What about the potential for AI to completely replace journalists?
Adam Mossam
Listen, there's a lot of jobs that, you know, if you speak to folks in the industry that are being done, that people don't really want to do. Right. They want to focus on higher value content. If we could take that off their. Off their plates. Our product essentially acts as an assistant to the creatives. Right. It's really Bolstering your existing staff and helping them get a lot more done in the same amount of time.
Sam Grouet
Adam, when you launched Channel One, you did it with the intention of having a news channel that was made completely using generative AI.
AI News Anchor
Next comes the launch of our daily news program in countries and languages across the globe.
Sam Grouet
Is that still the aim here?
Adam Mossam
Yeah, that's, that's definitely on the table for us. You know, the. To be quite honest, we made what we wanted to make and I didn't really like it. You know, me at my age and my team and our habits, we're not the type of folks that have the habit or the pattern of watching a 30 minute or a 60 minute news broadcast with 4 minute stories at a time. And we've decided that as a team, because we are maybe more mobile native or more social native, that we were going to focus our efforts there. And we've got some very interesting things that we're working on.
Sam Grouet
But will anyone actually watch a news channel presented by fake humans? Are you seeing the consumer demand for AI generated news content?
Adam Mossam
Yeah, I think, you know, to be honest, it's starting at the business to business level on the B2B side because you're seeing folks in these companies that just have ambition to do projects and that this were not possible a number of months ago. So we firmly, you know, from everything we've ever done with people, it has never been about staff reduction. It is firmly in the realm of what was not possible before. And what are the new possibilities we can enable for you?
Sam Grouet
So with new possibilities for news output, how much of it are we seeing rolled out across newsrooms around the world? Chris Stoker Walker is a journalist and author of How AI Ate the World.
Chris Stoker Walker
We are seeing AI being used on the front lines of journalism at the point at which the audience consumes that bit of information. So if you log on to Bloomberg, for instance, at the top of every story you will see an AI generated summary designed to take a 400 or an 800 word article and to condense it into three or four bullet points that you can very easily understand and take away.
Sam Grouet
But it's not all been smooth sailing between the media and AI.
AI News Anchor
The New York Times is suing Microsoft and chat GPT maker Open AI over copyright infringement. The newspaper claims the company's used its intellectual property to train large language models.
Chris Stoker Walker
It also one of the challenges here is that, you know, the generative AI space has been a little bit of a wild west. There is this real appetite for, for these AI models to be trained on data without that source information. AI needs that base data. And the New York Times obviously is one of the world's biggest publications, one of the most respected on the planet, is therefore a good source of ground truth data.
Sam Grouet
OpenAI has denied these claims and the case is ongoing.
Chris Stoker Walker
And frankly, the outcome of it could really significantly affect the future of AI development. Because if the judge rules against OpenAI and Microsoft Microsoft, then effectively large parts of what we believe might be in its knowledge base will have to be erased. And nobody's really understood quite how that would work.
Sam Grouet
Then in January this year, Apple was forced to suspend a new artificial intelligence feature after frequent mistakes were spotted in summaries of news headlines.
Chris Stoker Walker
Yeah, one of the things I think has been really interesting is seeing that actually the BBC itself is on the front line of this sort of dispute.
Dylan Jacks
Dispute.
Chris Stoker Walker
And the BBC has complained repeatedly to Apple about this. Of those Apple AI summaries of BBC news stories being factually incorrect, either misinterpreting the content of the actual news story or just making things up that were never in the news story in the first place. And the BBC has done an audit, effectively, of not just Apple intelligence, but of lots of these AI tools that it published earlier this year, which suggested that there are a worrying number of these errors that sneak through. And it comes down to that idea that AI can be convincing even when it's wrong.
Sam Grouet
You're listening to Business Daily on the BBC World Service.
Dylan Jacks
Hey, Ryan, that was a fast trip. It was like you teleported.
Sam Grouet
Yeah, just got in. I'll get all my expenses logged, I promise.
Dylan Jacks
Oh, no, you're okay. SAP Concur uses advanced AI, so your expense report will practically exactly right itself. Quite the breakthrough. It's like we've been teleported into the future. All right, so just curious, would you give us written permission to convert your matter into energy patterns and reassemble you at, say, random travel destinations?
Sam Grouet
Margaret, are you building a teleporter?
Dylan Jacks
No. Yes.
Sam Grouet
SAP Concur helps your business move forward faster.
Chip Planoxel
Learn more@concur.com We've had seismic changes in the last decade and we've adapted to them. But what comes next?
Sam Grouet
We really talk about autonomous business processes rather than just automating business processes.
Chip Planoxel
I'm Chip Clinicsel, host of Resilient Edge, a business vitality podcast paid and presented by Deloitte. Our latest episode explores how to build a digital brain and future proof your business vision to value on Resilient Edge is available now wherever you listen to podcasts.
Sam Grouet
I'm Sam Grouet Today, could artificial intelligence ever replace the news? Despite issues with generative AI, many publications, including here at the BBC, have recognized the need to implement it into news operations. And publications from the Guardian to Associated Press have drawn up guidelines for journalists. Let's go back to our AI generated news report quarter and I'm going to ask it to write me an introduction for my next guest. He's called Dylan Jacks and he's Group Technology Director at the Telegraph Media Group.
Dylan Jacks
Our next guest is at the forefront of how one of Britain's biggest newsrooms is using technology to shape the way we consume journalism.
So we are, I would say, eight years into how we use AI and targeting in the world of journalism, journalism and publishing. But we are probably two years into a much more focused AI era in respect to the emergence of Gen AI. But we really have been trying to position ourselves as an organization that drills into the value of how AI can support, elevate and accelerate journalism, including using.
Sam Grouet
AI for making audio content like podcasts.
Dylan Jacks
We've got a really interesting AI project around our Ukraine. The latest podcasts from today, each episode of Ukraine, the latest will be translated into, into Ukrainian.
Sam Grouet
We want to ensure those most affected.
Dylan Jacks
By the war can access our coverage. That podcast has got really great global reach, but one of the things that we wanted to do is we wanted to make that available to non English speakers, particularly in Ukraine and Russia. And we used very advanced AI tooling to recreate that podcast, cloning and using the voices of those presenters. To be clear, this is AI helping to present our journalism, not produce it. So it really preserved the sort of passion and the actual unique production of that, but made it available in that language.
Sam Grouet
But although keen to experiment, Dylan says the paper still has its boundaries.
Dylan Jacks
We want to make sure that the quality does not suffer at any point. So our policy is really that it's fine to use tools to help accelerate and draw together things, but ultimately the person that's publishing that and their names against that, that is a representation of their work. They need to be confident and comfortable with that and they, they need to review it.
Adam Mossam
Everyone is hating on Duolingo for going AI first.
Sam Grouet
Well, I dug up earlier this year, Duolingo became the latest big firm to come under fire for using artificial intelligence after the language learning app said it was going AI first.
AI News Anchor
And it's safe to say that the.
Sam Grouet
Public is not too happy about that.
Akin Tunde Bapatunde
The backlash on social media is so strong.
Sam Grouet
Across TikTok and other social media platforms, users said they were boycotting the app. So does Dylan think readers and viewers are ready for news made with AI?
Dylan Jacks
Well, I think that in news in particular trust and truth, I think, I think that is just paramount and the raisin destre to why we're here and getting too excited about the technology and not thinking about whether or not this is right for what we're producing. It's incumbent upon us to be progressive moving forward and looking at how AI can really supercharge our whole operation, but it obviously can't undermine the product itself. And there is only so much an AI can do. And being on the front line of a conflict like Ukraine and really getting to grips with the sort of stories and the people affected is, you know, is. Is a big part of the value and how we communicate that that is what our readers are interested in and that's what, that's what, that's the value that we can add.
Sam Grouet
While Dylan admits AI has its limits when it comes to journalism, there are others that are concerned about its use in the spread of disinformation, particularly when that's done with the specific aim of undermining democracies around the world.
Chris Stoker Walker
Disinformation is a real risk, I think with generative AI for not necessarily the reason that we initially thought.
Sam Grouet
His journalist and author of How AI Ate the World, Chris Stoker Walker.
Chris Stoker Walker
There were initially some concerns that generative AI might be used to create, for instance, deep faked videos of world leaders either in compromising situations or saying things that they might not want to. We did actually see early examples of this in the Russia Ukraine war. But actually the real risk from disinformation through generative AI has been a much more subtle but no less pernicious concern, which is you can poison these models and therefore their outputs at source.
Sam Grouet
A study by NewsGuard, a company tracking online misinformation, found that a Russian network called Pravda is creating news websites to influence the answers given by AI chatbots.
Chris Stoker Walker
So there has been uncovered a kind of Russian backed state sponsored attempt to try and pollute the training data that these AI models rely on by feeding narratives that are more in line with Russian sensibilities. It does highlight just how easily you can shift the balance of these AI models in a way that serves your goals rather than the goals of truth, reality and impartiality.
Akin Tunde Bapatunde
My name is Akin Tunde Bapatunde. I'm the executive director of the center for Journalism Innovation Development.
Sam Grouet
It's responsible for Dubwa, a fact checking organization fighting disinformation across 13 African countries.
Akin Tunde Bapatunde
For Me, I've worked on this information for about eight years now. Between January this year and now, we've actually had to debunk about 27 AI generated fakes, which is a big push from what used to happen.
Sam Grouet
So are you able to give some examples of fake stories you've seen?
Akin Tunde Bapatunde
Right, we've seen a viral video of President Trump criticizing the Ukraine president. Right, we've seen that. You know, we've seen that in Nigeria, we've seen pictures of popular Nigerian child comedian doctored in Sierra Leone. In Liberia, we've seen video of crashed plane in muddy water as fake.
Sam Grouet
And what's the danger of reading so called news that isn't actually truthful at all?
Akin Tunde Bapatunde
We become who we become as a result of what we consume as information. We're conducting a research that's looking at how disinformation impact people's health choices. Oh, there's election and then you come across disinformation and that impacts the kind of people you choose as your leader.
Sam Grouet
I ask Akintende how Dubuis is fighting this disinformation.
Akin Tunde Bapatunde
There's a lot of disinformation in audio formats on radio stations. So we've built an AI model that could transcribe audio to text and then it would automatically flag potential disinformation that can point fact checkers to what they can do. We've also built a chatbot that's easy for anybody to chat with. It's on WhatsApp and it's free. If there's a viral content that you need to know whether it's been debunked or not, just chat with the bot. And then when you chat, you could verify a claim and it would aggregate evidence of credible sources to debunk whatever rumor is ongoing.
Sam Grouet
It's amazing to hear about the work you're doing and you're actually fighting fire with fire. So there's a problem with generative AI disinformation. You're using Gen AI to fight back against it.
Akin Tunde Bapatunde
Right. That's a paradox, isn't it? You cannot fight fire without understanding how fire bites and how fire works.
Sam Grouet
Thank you to Akintunde and to all of my guests. You've been listening to Business Daily on the BBC World Service with me, Sam Gruy. This episode was produced by Megan Lawton. Tomorrow, Hannah Malayan will be speaking to businesses and individuals choosing not to use AI and asking whether they'll be left behind as a result. You can find more episodes just search Business Daily. Wherever you get your BBC podcasts.
Dylan Jacks
This.
AI News Anchor
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Business Daily (BBC World Service)
Episode: "Could AI Ever Replace the News?"
Date: September 17, 2025
Host: Sam Grouet
This episode of Business Daily explores the rapidly evolving role of artificial intelligence in the news industry. From AI-generated anchors and news summaries to the threat of misinformation and newsroom automation, the discussion probes whether AI could ever truly replace traditional news — and whether audiences would trust it if it did. The episode features expert guests including Adam Mossam (Channel One), Chris Stoker Walker (journalist and author), Dylan Jacks (Telegraph Media Group), and Akin Tunde Bapatunde (Center for Journalism Innovation Development).
“It was probably the first time a lot of people saw some type of digital avatar with that much precision or that lifelike.”
“Our product essentially acts as an assistant to the creatives. Right. It's really bolstering your existing staff and helping them get a lot more done in the same amount of time.”
“Our policy is really that it's fine to use tools to help accelerate and draw together things, but ultimately the person that's publishing that and their name's against that, that is a representation of their work. They need to be confident and comfortable with that and they, they need to review it.”
“Actually the real risk from disinformation through generative AI has been a much more subtle but no less pernicious concern, which is you can poison these models and therefore their outputs at source.”
“You cannot fight fire without understanding how fire bites and how fire works.”
"...in news in particular, trust and truth...that is just paramount and the raisin d’être to why we're here..."
The episode keeps a balanced and forward-looking tone — alternating between curiosity regarding technological advances and cautious skepticism about AI’s pitfalls.
This episode offers an in-depth look at the potential, limitations, and risks of AI-generated news. While technologies are rapidly advancing, widespread adoption will hinge on legal clarity, editorial guidance, and above all, audience trust. Both industry leaders and fact-checkers agree: AI is a valuable tool in the newsroom — but not a replacement for human judgment, ethics, and storytelling.