
The country's economy is expected to be the fastest-growing in Europe this year
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Hello and welcome to Business Daily on the BBC World Service. I'm Will Bain. Poland's economy is booming.
C
So within the span of 35 years it has moved from being poorer than Jamaica to being richer than Japan.
B
So today we're joining the businesses powering one of Europe's fastest growing economies and hearing how it's changing perceptions.
D
We have a generation, I would say, of young Poles and they are no longer physical workers, they are knowledge workers, middle careers, executives.
B
So today on Business Daily, we're asking is Poland's so called economic miracle for real?
E
It's very visible. You can actually feel it physically. When I went to school in the early 90s, you wouldn't imagine the roads, the cars, the infrastructure we have. It was, well, it was post socialist. Nothing worked. We had brown water in taps. So that was the level we started from. Now I feel there is no difference between Polish cities and, I don't know, French or German cities in terms of physical evidence of what's happening.
B
Businessman Matthias Charczyk is one of many we'll hear from today who can scarcely believe the changes in his country. For Micha Piatkowski, one of Poland's leading economists, where and how that transformation starts is clear.
C
The beginning of the story is 1989, where Poles rose up against communism and created the first semi democratic government, and then immediately after the first democratic government.
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Here's how we reported the run up to those first elections in Poland in 1989.
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Music from a Solidarity street rally in the western Polish city of Poznan. This time last year, such a demonstration might have been broken up by the police. Now they're on hand only to control the traffic in the surrounding streets. There's little attempt in the speeches to address the complexities of the problems which will face the newly created MPs and senators after the election. Most appeal simply to the sense of attachment to Solidarity built up during its years as an illegal opposition movement.
B
Professor Piatkowski again.
C
And then the big reform started. And no one, absolutely no one, expected Poland to do well, because for a thousand years plus, it has never done well economically. And yet, 35 plus years later, Poland is on track to become richer than Japan. So within the span of 35 years, it has moved from being poorer than Jamaica to being richer than Japan.
B
In just the past couple of weeks, official data from Poland's statistics agency said the value of all the goods and services in the country's economy, its GDP topped a trillion dollars, putting it just behind Saudi Arabia in terms of the biggest economies in the world. Its growth rate of that GDP, 3.6% in 2025, was more than three times that of Germany's and many of its other European neighbors. So how did it do it? Professor Piatkowski is a professor of economics at Kozminski University in the Polish capital Warsaw, and the author of the book Europe's Growth Champion.
C
So I like to simplify and exaggerate about the drivers of Poland's success and simplify them into five egalitarianism, entrepreneurship, education, elites and Europe. Egalitarianism. It's one of the very few positive legacies of communism. For the first time in its history, the society was socially mobile, well educated, inclusive. In other words, it didn't really matter what your name was, what your gender was, how much money your parents had. You really had a big chance of getting access to good education and becoming successful in life. And pretty much every billionaire today in Poland started from virtually nothing. Second, entrepreneurship. So already under communism, Poland had a much larger private sector than elsewhere, including, for instance, private property of land, which was not allowed in the Soviet Union. And so a lot of these entrepreneurs have started out in the 1980s and they just boomed after the post communist transition. So combined with labor costs, which even today are less than half of what it is in Germany, but this has created a totally irresistible level of competitiveness.
B
You mentioned Europe as one of your E's earlier as well. How important then 2004 joining the European Union?
C
Well, talking to BBC, it's a little bit of an interesting question. But the bottom line is this success, this Polish economic miracle would have not happened at all without the EU. The prospect of acceding to the EU, the 1990s has become an anchor for all the reforms that has implemented all the regulations and norms that the EU represented was actually exactly what the country needed to build a predictable environment for growing businesses.
B
And the thing about this growth that perhaps makes it so interesting. Oh, I mean, you tell me whether this is fair or not, but it seems pretty broad based.
C
It is true. Poland has not only become the fastest growing economy in Europe, it has increased its incomes by three and a half times on average per pole, more than any other country on the continent and more than most countries around the world.
B
That increased spending power has been a big part of the story for many Polish businesses. Sphinx is a casual dining chain with more than 100 franchise restaurants right across the country, employing more than 1200 staff and with plans to open more this year. Matthias Caczyk and his family took over the chain in 2009.
E
When we started, around 25% of Poles were eating out at all. Today is already above 70%. Also the average Czech is significantly larger. We started with like 60Z check which in dollars will be $16 and now it's 43. So the difference is huge and it's happening all over the country.
B
The challenges as you've grown then as well, presumably wages, which is a big part of a hospitality business, have changed as well.
E
Of course wages are a challenge. You have these transition periods where the are not ready for you to raise prices but you already have to pay larger wages. But these are only transition periods because in the long term, the higher the wages, the more customers I have. What is actually a challenge for restaurant business in Poland is the competition. Because if you look at the Polish landscape, the competition is like this scene from bill. You neutralize one adversary and there's 10 new ones waiting for you. It's. It really, it really looks that way.
B
You're listening to Business Daily on the BBC World Service. I'm Will Bain and today we're asking is Poland's so called economic miracle here to stay? Well, one company that's been blending both the consumption boom and that explosion of highly educated labor Professor Piatkowski mentioned is the E commerce firm Allegro.
G
So I'm John Eastick, I'm the chief financial officer I've been living in Poland for 33 years. I'm British originally. Allegro is the biggest, biggest player in E commerce in Poland, is also active in the Central European region. We have about $19 billion worth of trading going on on our marketplace and the Marketplace is between 21 million consumers buying goods from over 100,000 different B2C merchants. So this is far and away the biggest E commerce business in Central Europe. It's also by market cap, the most valuable E commerce business of European in. In Europe we're essentially a software driven business with over 2,000 IT engineers and developers. I joined Allegro in 2018 and back then we were probably doing four to five billion dollars. It's really exploded over what, the last seven years or so. We're more or less four times more than four times bigger than we were.
B
In 2018 in terms of practical things. While there are things that Poland has done have aided Allegro's journey.
G
Yeah, there's a lot of things. I mean one of the key things is that there is extremely high educated workforce. There's also a skew towards science and engineering and especially information technology, much more so than maybe I've seen in Western Europe. And we have to compete for that talent with many Multinationals have also identified Poland as a place to put IT centers, development centers, R and D centers, in terms of like the policy aspects. First of all, the country had very poor communications infrastructure in 1990. So everything really now is very modern. That includes things like broadband, which is obviously critical. Another aspect I think which has made a big difference is the government has very different ways of taxing employees and people that are individual contractors or B2B type employees. They essentially pay lower tax rates. And I think that has actually helped keep people in Poland rather than going off maybe to Western Europe to work.
B
And the way you've put it sounds like there's not much ceiling as you see it on Allegro's ambitions. Can it be kind of like a true European tech competitor to. Is it too hubristic to say rival those big American tech firms?
G
We have a specific way of doing business which is really to support the merchants. Our success is because they're able to sell to the consumers. We don't compete with them, we don't sell on our own account. So it's a very specific model. Yeah, we've taken it now beyond Poland and we're getting good traction in the Czech Republic, Slovakia and Hungary. And yes, potentially once those businesses are fully resembling what we built in Poland, we might well start to go further.
B
Afield and it's that kind of ambition from companies like Allegro that seems to be helping shape this trend, too.
C
For the first time in 500 years, over the last three, four years, there's more Poles coming back home than those foes that are leaving.
B
But despite that, Professor Piatkowski of Kozminski University says bolstering that workforce remains one of the key challenges to this Polish growth story.
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I think there are two key risks. One is obviously Putin and war in Ukraine. Poland is a border country. We feel there's war on our skins. Definitely Poland will need to continue to ramp up military investment for long years to come.
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And.
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And the second more long term, is the demographic crisis. Even if the polls from abroad start to trickle back, Poland is aging and shrinking at a very fast rate. Within the next decade, there will be 2 million poles fewer in the labor market. So actually, in fact, Poland inevitably will have to open up to smart immigration to attract talents from around the world than will be needed for this economic miracle to continue.
B
So it will be key for Poland to try and attract new young talent that has options.
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I'm Szymon Kvisinski. I was born and raised in Gdynia in Northern Poland. Currently I'm studying economics, finance and Data Science in London at Imperial College.
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Hi, my name is Olivia. I'm 20. I was born in Gdask and I moved to England when I was little. I'm currently Studying law at 6 Queen Mary University of London.
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Hi, I'm Nikodem Rajpold. I'm the vice president of the Federation of Polish Student Societies in the uk. I was raised in Poznan and I moved to London when I was 12 years old.
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I meet Szymon, Olivia and Nikodem in a coffee shop tucked into the railway arches close to London's Waterloo Station.
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I consider Poland much more for my future than I used to, or maybe that students used to before me.
H
I think for me, it's definitely something. Something that's very topical in my family. Two years ago, my sister moved back to Poland with her family and her kids. My parents moved here in the kind of boom of the early 2000s. There was a workforce that needed a lot of new candidates, and that's what my family really moved here for. Now that the competition is getting so hard for the job market in the uk, it has been almost a natural move away.
B
And Shimon, then what about from your perspective? You were coming here because you thought the education was great. Was that because you thought, okay, my future beyond that is in the uk Definitely.
D
When I came here I was sure that I want to stay here after university and get a job here. But it has changed dramatically now the opportunities almost match the uk. It is very similar when it comes to wages, in most cases industries. And also there is the thing of how the two labor markets differ between one another. London is much more competitive and it used to have a lot more to offer to young graduates, very specialized jobs, but it simply isn't true anymore. The same global companies which used to mostly offer jobs in bigger hubs such as London, now they are also in Warsaw. And one thing are the major global companies, but there are also many upcoming Polish companies which hopefully in the future will become global players.
B
Does it feel like it gives you loads of options, loads of choice?
D
It really does. I get this feeling that many of my peers from UK who focus only on the British labour market, they feel very almost claustrophobic with getting the jobs, internships that there is a bit no other option. But for me it feels a lot more calm.
I
I mean like I said after university I would definitely like to kick start my career here purely because of the financial position that London is still in. With that being said, the financial sector in Poland has grown exponentially recently. Ten years ago I would have not even considered this.
B
Olivia, do you think your friends, your non Polish friends, do they realize what's going on in Poland? Do they talk about it?
H
I have a friend that's from America. Even he has started discussing this as a viable option. I think Poland is a hub. Being at the center of Europe geographically as well as our relationship with the west in the long term has meant that it's really topical in the sense that we have a lot of bilingual students here in England and as we move back to Poland or as we see a trend of people moving back to Poland, we haven't lost the English language and it's meant that not only is this a strategic option for Polish students like ourselves, but for international students and English speaking students globally. We have kpmg, we have DLA Piper, a law firm and all of these firms in Warsaw, in the tri city area in Poland that offer English speaking as well as Polish speaking roles. And the discussion I've had with my peers has not just been that this is a Polish limited opportunity, but kind of a new stepping or a new market for even English speaking students.
I
It's definitely on everyone's radar, much more than it used to.
B
Has that stereotype gone Szymon of Poland and what Polish workers can do and achieve, has that changed? Do you think?
D
Definitely Poland. Workers that used to migrate to Western Europe after Poland joined EU were mostly physical workers. Now it is really changing. We see first of all that more people doing physical labor are coming back to Poland rather than staying here. But then we have also the whole generation, I would say, of young Poles who came to study to London and they are no longer physical workers. They are knowledge workers. They are educated young professionals, middle careers executives who are now taking this knowledge from UK and bringing it back to Poland.
B
Our thanks to the Federation of Polish Student Societies in the uk bringing us to the end of this edition of Business Daily. It was produced and presented by me, Will Bain. And remember to never miss an episode. Make sure you subscribe to our podcast. So search for BBC Business Day.
BBC World Service | Host: Will Bain | Date: February 9, 2026
This episode of Business Daily examines Poland's remarkable economic transformation over the last 35 years, often described as an “economic miracle.” Host Will Bain explores whether this growth is sustainable, what structural factors contributed to it, and how it’s reshaping perceptions at home and abroad. Insights are shared by economists, business leaders, and Polish students in the UK, painting a comprehensive picture of the country’s progress and its new challenges.
Historic Perspective
Tangible Improvements
“I like to simplify and exaggerate about the drivers of Poland's success and simplify them into five: egalitarianism, entrepreneurship, education, elites and Europe.”
Rising Incomes and Consumption
Explosion in Modern Business & Talent
“We might well start to go further afield…” (11:28, John Eastick)
External Threats
Demographic Crisis
“Poland will inevitably have to open up to smart immigration to attract talents from around the world…” (12:42, Prof. Piatkowski)
Physical Transformation
"Now I feel there is no difference between Polish cities and, I don't know, French or German cities in terms of physical evidence of what's happening."
— Matthias Charczyk, 01:57
Perspective on Growth
“Within the span of 35 years it has moved from being poorer than Jamaica to being richer than Japan.”
— Prof. Michał Piatkowski, 03:38
Polish Entrepreneurship
"Pretty much every billionaire today in Poland started from virtually nothing."
— Prof. Michał Piatkowski, 04:37
EU’s Critical Role
"This Polish economic miracle would have not happened at all without the EU."
— Prof. Michał Piatkowski, 05:55
Shifting Labor Market
“Competition is like this scene from a film. You neutralize one adversary and there's 10 new ones waiting for you.”
— Matthias Charczyk, 08:13
Back in Demand at Home
Young Poles studying or living abroad (especially in the UK) see returning home as increasingly attractive due to competitive opportunities and wages.
Expanded horizons for international graduates:
“It's not just a Polish limited opportunity, but a new stepping or a new market for even English speaking students.”
— Olivia, 15:48
Changing Stereotypes
“Now it is really changing. ... A whole generation of young Poles who came to study to London ... are knowledge workers, educated young professionals, middle careers executives, who are now taking this knowledge from UK and bringing it back to Poland.”
— Szymon Kvisinski, 16:56
The episode is brisk, practical, and optimistic, capturing both hard data and human stories. It balances analysis with personal experiences, blending the energy of Poland’s economic rise with candid discussion of future risks.
Business Daily frames Poland’s economic success as very real but conditional—rooted in smart reforms, EU integration, entrepreneurship, and talent, but facing demographic and geopolitical hurdles. There’s a sense of pride and new possibility: where once young Poles saw their future in London, many are returning to, or considering, a dynamic, fast-changing homeland—one poised, if it adapts, for even greater things.