If you've ever booked 50 weddings and wondered where all the money went, this episode is for you. Alora Rachelle joins me to talk wedding photography pricing strategy — specifically why the middle tier is shrinking, how to structure packages that are profitable at every level, and what it actually takes to confidently charge more.

We also cover outsourcing your editing without losing your creative identity, giving feedback that gets you the results you need, and using slow season to build the systems that make your busy season sustainable.

What You'll Learn in This Episode

Why the middle pricing tier for wedding photographers is shrinking — and what that means for where you should be positioning your packages right now
How to structure a three-package system where every single tier is profitable, not just the middle option
The mindset shift that makes it possible to send a proposal with a number that genuinely scares you
Why your systems and your pricing are more connected than you think — and how a messy client experience erodes perceived value no matter what you charge
What the three-year mark in a photography business usually signals, and why it's the perfect time to think seriously about outsourcing
How Alora went from emotional resistance to a five-star client experience by outsourcing her editing — and why it takes more than one try to get it right
Why slow season is for systems (not just catching up), and how to use that time to actually build the business you want
How to balance capacity, happiness, and the real numbers so you can build a business that brings you a paycheck and your life back

Connect with Alora

Website: alorarachelle.com

Instagram: instagram/alora.rachelle

Masterclass: The 10k Wedding Formula