42:I[185,["/_next/static/chunks/23q7b_8ubpn0f.js","/_next/static/chunks/1z5eijs5qdv02.js","/_next/static/chunks/2eylv_sshoiot.js","/_next/static/chunks/3owl5o1y-37u7.js","/_next/static/chunks/0agcep-t686m_.js","/_next/static/chunks/09e73exje0qtu.js","/_next/static/chunks/1nsk8jrr9fqe6.js"],"SendEmailButton"] 48:I[45269,["/_next/static/chunks/23q7b_8ubpn0f.js","/_next/static/chunks/1z5eijs5qdv02.js","/_next/static/chunks/2eylv_sshoiot.js","/_next/static/chunks/3owl5o1y-37u7.js","/_next/static/chunks/0agcep-t686m_.js","/_next/static/chunks/09e73exje0qtu.js","/_next/static/chunks/1nsk8jrr9fqe6.js"],"SignupCTA"] 3b:["$","h1",null,{"className":"max-w-[22ch] font-display text-[clamp(32px,4.5vw,48px)] font-medium leading-[1.05] tracking-[-0.02em] text-[color:var(--fg-1)] text-balance","children":"How to Write Client Emails Without Stress — Bringing Back the 3 Ps"}] 3c:["$","div",null,{"className":"flex flex-wrap items-center gap-x-4 gap-y-1 font-mono text-[12px] uppercase tracking-[0.1em] text-[color:var(--fg-3)]","children":[["$","time",null,{"dateTime":"2026-06-30T07:00:00.000Z","children":"June 30, 2026"}],["$","span",null,{"aria-hidden":true,"children":"·"}],["$","span",null,{"children":"00:10:30"}],false]}] 43:T4ef,

So it's been a hot minute since I ranted about client communication, y'all. In this replay of episode 204, I'm breaking down the three things every single client email needs — automated or not — to actually get read: purpose, personality, and preview.

I'll walk you through how to title your email templates by purpose (hint: your clients never see the title, so make it work for you), why a Schitt's Creek GIF might be doing more for your client relationships than you think, and the one question every email should answer before your client even has to ask it: what happens next?

Plus, your homework — pick one email in your client experience and run it through the three Ps. I dare you to stop at just one. 😂

I'm also inviting you to join July's Experience Edit, my 10-day live sprint (July 13–24) where we map your client journey and write your entire client communication library — 30+ pre-written emails — in just one week.

🔗 Grab your spot: coliejames.com/experience

🔗 Grab the free resource, Mind the Gap: coliejames.com/gap

44:T8ea,