If you've ever thought that launching only works for digital courses with fake urgency and overly complicated sales tactics, this episode will shift your mindset. Kelsey McCormick of Coming Up Roses joins us to completely reframe what launching actually means, especially for service providers.

Kelsey breaks down why launching isn’t about pressure or hype, but instead about clarity, trust, and giving your offers the attention they deserve. We dive into what it really means to move from passive selling to proactive selling, why your audience might be full of “lurkers,” and how a strategic warmup can completely transform your results.

Find It Quickly:

00:24 - Meet Kelsey

01:53 - Why Launching Matters Now

05:30 - Trust Selling and Visibility

08:15 - Productize Your Expertise

13:51 - Warmup Bridge to Sales

16:08 - How Long to Warm Up

20:08 - Waitlists and Audience Heat

21:07 - Incentives Without Discounts

24:51 - Bonuses and Alignment

28:22 - Internal Urgency Messaging

32:04 - Launch Frequency Sweet Spot