If your marketing feels like a constant cycle of chasing new leads but never quite getting the sales you want, this episode is going to change how you think about everything. Polly Pollockjoins us to dive deep into what actually works in marketing right now—especially if you’re tired of relying on Instagram or social media altogether.

Listen in as we talk about why so many business owners feel stuck, what’s really missing in their marketing strategy, and how to shift your focus from constant visibility to building real, one-on-one connection with your audience. Polly shares her perspective as a marketing expert working with neurodivergent entrepreneurs, and together we unpack the biggest mistake people are making: ignoring the “messy middle.”

Find It Quickly

00:24 - Meet Polly

04:47 - Repel And Attract

06:55 - Marketing Beyond Instagram

12:38 - Trust And Messy Middle

17:30 - Nurture Systems That Work

21:22 - Beyond PDFs And Sales Calls

25:39 - Deep Listening Habits

26:34 - Podcasts Build Trust

27:35 - Audience Data Signals

30:02 - Client Interviews Gold

31:31 - Marketing In AI Era