Podcast
Business Growth Lab
Hosted by Samantha Riley · EN
You built your business for freedom. So why does it feel like another job you can't quit?
Business Growth Lab is for established service founders ready to scale their revenue and get their life back.
Each week, Samantha Riley and her husband Leon pull back the curtain on what it actually takes to move from Constraint Stage to Scale Stage - the systems, the team, the mindset shift, and the sequence that makes it stick.
Expect straight-talking strategy, expert guests sharing what's working right now, and unfiltered behind-the-scenes conversations from two people who've built multiple businesses themselves.
This is where established founders come to install the structure their business has always needed.
Find us on IG: @thesamriley and @leonflitton
26episodes
Episodes
Newest firstAll episodes
Human Design Expert: Your Burnout Has Nothing To Do With How Hard You're Working with Jenn Greiner
3w ago00:38:48Tap to summarizeIs your business doing OK, but something still feels off and forced and exhausting? You can’t put your finger on it, because from the outside it feels like you're doing everything right and it shouldn't be this hard.You can have the best strategy in the world, but if your design is working against you, you will keep hitting the same walls no matter what you try.Human design expert Jenn Greiner joins Samantha for a conversation that skips the basics and goes straight to the stuff that actually moves the needle. The patterns you can't see because you've been living them your whole life. The conditioning keeping you pushing when your design is asking you to wait. And the burnout that has nothing to do with how hard you're working.They also get into why right now is one of the most abundant windows in twelve years, why alignment is not a permanent blissful state but a practice that demands real honesty, and why your solar plexus might be holding the most important codes in your entire chart.WHAT YOU’LL DISCOVER IN THIS EPISODE:01:26 - Why right now is one of the most abundant windows in twelve years and how to make sure you're positioned to receive it03:58 - The patterns and conditioning that block abundance even when everything looks right on the outside07:10 - What the real journey of deconditioning looks and feels like10:26 - Where to start when you're burned out and exhausted without overhauling your entire life and what your human design chart reveals about why you're running on empty16:30 - Why your environment is one of the most underrated tools in your human design23:04 - Why self-care needs a complete redefinition28:28 - Where to look first when you feel stuck or stalled in your business33:46 - How to use your human design blueprint to decondition on a deeper level36:52 - The belief about the solar plexus that most people dismiss and why it could be the most important centre in your entire chartRESOURCES: The Alignment Reset - https://preview.mailerlite.io/forms/17775/184662457069863971/shareABOUT JENN GREINERJenn Greiner is a therapist turned Human Design Coach and founder of Divine Vitality. She helps self-aware, ambitious women break free from burnout cycles, strengthen their boundaries, and create emotionally fulfilling relationships by aligning with their unique energy and emotional truth. Her clients step into their sovereignty, power, and alignment to make their impact in the collective.WHERE TO FIND JENN GREINERWebsite: DivineVitalitywithJenn.comInstagram: Instagram.com/TheVitalJennLinkedIn: https://www.linkedin.com/in/jennifer-greiner-52976993/Got questions or want more business growth content? Follow us over at @thesamriley and @leonflittonReady to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here
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Coaching or Done-For-You? Get This Wrong and It Will Cost You
4w ago00:36:14Tap to summarizeIt's one of the most common questions in business and one of the most misunderstood.Should you hire someone to do the work for you or invest in a coach?And the answer, as Samantha and Leon break down in this episode, is almost never a simple one or the other.It depends entirely on what stage your business is in, what you actually need right now, and whether you're clear enough on your direction to even know what to hand off.Get it wrong and you can end up paying twice. Once for work that doesn't convert, and again to fix the mess. Get it right and you buy back your time, accelerate your growth, and build something that actually works.They break down the real pros and cons of both done-for-you services and coaching, including why not understanding what you're asking someone to do can get your wallet cleaned out faster than you think. Why the quality of done-for-you work is only as good as your ability to review it, why hiring the wrong coach at the wrong stage of business can slow you down just as much as hiring no one at all, and why the return on the right coaching investment will stay with you forever.Got questions or want more business growth content? Follow us over at @thesamriley and @leonflittonReady to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here
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What Got Us To A Million (And What Almost Stopped Us)
Jun 1600:46:31Tap to summarize91% of business owners will never generate a million dollars in a year. And most of them are making the same mistakes without even knowing it.In this episode, Samantha and Leon get honest about what actually slowed their business growth down, what sped it up, and what they wish they’d known earlier.This episode isn't a list of tactics. It's the bigger, higher-level stuff that determines whether you join the 9% or spend years wondering why the needle won't move.They get into why spending all your time working in your business instead of on it is like driving four hours in the wrong direction without ever checking the map. They talk about why watching your competitors too closely is one of the most expensive mistakes a business owner can make. Why your marketing can never stop, even when you're flat out with deliverables, and what happens to your pipeline every time it does. And they finish with the thing they believe matters more than anything else.The gap between where you are and where you want to be usually isn't a tactics problem, it's a foundation problem. And the sooner you notice which of these things is showing up in your business, the faster you can fix it.WHAT YOU’LL DISCOVER IN THIS EPISODE:00:49 - Why 91% of business owners never hit a million dollars in revenue (and what the 9% who do are doing differently)05:14 - The growth-killing trap that keeps business owners busy, exhausted, and heading in the wrong direction16:52 - Why knowing everything about your competition is not the advantage you think it is23:04 - Why your sales feel like a roller coaster and the one thing you can never afford to stop doing23:50 - The simple marketing shift that can more than double results29:01 - Why the biggest business breakthroughs never happen at our desks33:43 - The one thing that’s the single most important factor in reaching seven figures37:21 - Why confidence is not the starting point (and what actually comes first)Got questions or want more business growth content? Follow us over at @thesamriley and @leonflittonReady to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here
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Moment #49: The Early Adopter Window for AI Discoverability Is Closing Fast
Jun 800:08:44Tap to summarizeYou might be showing up everywhere, but if AI can't find you, none of it matters.That's not a scare tactic, it’s just where the world is heading.In this moment episode, Samantha Riley and AI discoverability expert Amy Yamada talk about the visibility shift that most business owners are still sleeping on and why the window to get ahead of it is narrower than you think.Right now, we are sitting inside an early adopter window. Just like the business owners who got in early on SEO, the ones who move now will have an advantage that latecomers simply can't buy. And unlike most trends, this one has a very clear timeline.There's never going to be a convenient time to focus on this. But a few intentional steps now can mean your work is discoverable by AI while everyone else is playing catch-up.In this episode, you'll discover:Why AI discoverability is the most important visibility conversation happening in business right nowHow to think about your website the way AI does - and what's missing from yoursThe assets that AI is actually searching forThe simple mindset shift that stops you from feeling overwhelmed by every new toolHow to use a free AI website audit to see exactly what's fuzzy, what's missing, and what to fixWhy consistency and clarity in your content themes will take you further than any tacticAmy's free AI website audit tool → amyyamada.com/free-toolListen to the full episode hereApple - https://podcasts.apple.com/au/podcast/ai-visibility-why-youre-not-being-recommended-by-chatgpt/id1378772801?i=1000767286320Spotify - https://open.spotify.com/episode/4wkj7l0gLDYV2A6RJRQrCC?si=eE9dMvJbQR2kzCXe0RRW5wGot questions or want more business growth content? Follow us over at @thesamriley and @leonflittonReady to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here '
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Deal With The Grief Or Watch It Quietly Dismantle Everything You've Built with Rosalind Price
Jun 100:37:28Tap to summarizeGrief doesn't wait until you're ready. You can segment your calendar, you can block out time, but you cannot put it in a silo and expect your business to keep running at full capacity.If something has shifted in your life recently and you've been powering through without stopping to deal with it, this episode might be exactly what you needed to hear today.Rosalind Price, the Grief Gangstress, joins Samantha for a conversation that goes somewhere most business conversations don't. Because grief isn't just about losing a loved one. It's about divorce, job loss, friendship endings, identity shifts, and every significant transition that changes the shape of your daily life. And as a high performer, a leader, a business owner, you are not immune to any of it.Rosalind unpacks how grief actually shows up in high performers, specifically. It doesn't always look like falling apart. Sometimes it looks like burnout, analysis paralysis, withdrawing from big decisions, over-focusing on work while everything else quietly crumbles, or pushing so hard to appear normal that nobody around you even thinks to ask if you're okay.They unpack what grief intelligence actually means, why owning your authority through loss is the thing that changes everything, and what moving through grief actually looks like when you're the person everyone else is depending on.Every high performer hits a point where life lands hard. And how you move through it, not around it, will determine everything about what happens next in your business.WHAT YOU’LL DISCOVER IN THIS EPISODE:01:47 – The definition of grief that most high performers have completely wrong05:20 – The silent way grief is already affecting your leadership (and you haven't noticed yet)07:48 – Signs that grief is running the show in your business (and why high performers are always the last to see it)11:16 – The surprisingly simple thing that means more to a grieving person than almost anything else16:22 – The one thing grief cannot take from you, no matter what21:44 – The question every high performer needs to hear when they're too afraid to step back and let others step in25:37 – Why the most powerful thing you can do right now might be absolutely nothing32:43 – Where to start if this conversation landed harder than you expectedGot questions or want more business growth content? Follow us over at @thesamriley and @leonflittonReady to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here
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The Time Trap: Why Working More Is Making You Less Productive
May 2500:43:38Tap to summarizeI speak to business owners every week who tell me they're working crazy hours.Someone told me recently they were working 16-hour days. They're exhausted, they're burnt out, and they're completely convinced that if they just had more time, everything would finally fall into place.But here's what I know after scaling multiple businesses myself and watching hundreds of business owners do the same. This isn't a time problem, it's a structure problem, and no amount of extra hours was ever going to fix it.This episode follows on from last week, where Leon and I unpacked the five stages of business, and today we're going deeper into something that trips up almost everyone in Stage Three, the Constraint Stage, and it's not what most people expect.So if something in here makes you want to push back, I hear you. I had the exact same reaction when someone said this to me, and I'll be honest, it wasn't pretty. But it was that moment, that discomfort, that changed everything in my business and then in my life. And that's exactly what I want for you too, because the goal was never to build a business that consumes your life. It was always to build one that funds it.So let's talk about what's actually getting in the way.WHAT YOU’LL DISCOVER IN THIS EPISODE:00:00 - Why the business owners grinding the longest hours are often the ones most stuck05:01 - The decision that starts building the life you want, and why later is not the answer10:45 - How working from home quietly removed the one thing that was keeping your work honest14:30 - Parkinson's Law, and why giving yourself more time is actually making things worse18:32 - The identity piece nobody talks about, and what it's quietly costing you23:03 - What's really hiding underneath the busyness, and why hiring a team didn't free you up the way you thought it would31:12 - The guilt that creeps in when you finally start working less, and what it's actually telling you32:07 - What the 80-hour week is stealing that has nothing to do with being tired34:39 - Two non-negotiables that will restructure your entire week starting right now39:15 - How to find your most productive hours and why you're probably burning them on the wrong thingsGot questions or want more business growth content? Follow us over at @thesamriley and @leonflittonReady to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here
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The Five Stages Of Business Growth. Which Stage Are You In?
May 1800:54:53Tap to summarizeThere’s something nobody tells you when you're deep in the trenches of building your business.The advice that's frustrating you, the tactics that aren't working, the strategies that seem to work for everyone but you? They're probably not wrong. They're just designed for a completely different stage than the one you're actually in right now.In this episode, Samantha and Leon break down the five stages every service business goes through, and more importantly, how to know exactly which one you're in.The stage you're in determines everything. Knowing what you need to build next, what you need to stop doing immediately, what identity you need to step into, and what advice is actually relevant to where you are right now.Do you know which stage you are actually in? Not where you want to be, not where you think you should be, but where you actually are right now.Because the most expensive thing you can do is apply the wrong stage solutions to your current reality.WHAT YOU’LL DISCOVER IN THIS EPISODE:Why what's working brilliantly for someone else is quietly wrecking your momentum (and what to do instead)The stage one trap that feels exactly like progress right up until it burns you to the groundWhy stage two looks like success from the outside but feels suspiciously like a job you can't quitThe messy, brutal, nobody-warned-me-about-this reality of stage threeThe exact order to fix things in your business because scrambling this sequence means your hardest work doesn’t produce resultsThe identity shift that turns stage three chaos into stage four scaleThe fork in the road every stage five owner eventually facesGot questions or want more business growth content? Follow us over at @thesamriley and @leonflittonReady to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here
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AI Visibility: Why You're Not Being Recommended by ChatGPT or Claude (And How to Fix It) with Amy Yamada
May 1100:40:04Tap to summarizeWhat if every piece of content you've ever created - every podcast episode, every blog post, every success story - was working to get you recommended by AI?SEO gets you found on Google. But Google isn't where your prospects are looking anymore.If you've been putting off learning about AI discoverability because it feels too technical, too overwhelming, or just not urgent enough yet, this episode is your wake-up call.Amy Yamada joins Samantha to break down what most business owners are completely missing.It's no longer enough to have great content, a polished website, or a strong SEO strategy. If your business isn't structured in a way that AI models can actually read, understand, and trust, you are invisible to the very tools your potential clients are using right now to find their next expert, coach, or solution.Together they unpack what AI discoverability actually means, why it's nothing like SEO, what the non-negotiables are for getting seen by AI models, and the one thing you can do today even if you're not ready for a full overhaul.You don't need to do everything overnight. You just need to take one step, because the window is open right now and it won't stay that way for long.WHAT YOU’LL DISCOVER IN THIS EPISODE:01:54 - Why you could be completely invisible to AI models right now and the three things you need to change that03:20 - Why SEO and AI discoverability are two completely different games and what it now takes to get found by your future clients09:23 - The parallel website strategy and how it can get your authentic expertise seen, trusted, and recommended by AI16:13 - Exact prompts to use in Claude or ChatGPT to start optimising your site today24:09 - The early adopter window for AI discoverability and what it will cost you to keep waiting for a more convenient time26:34 - What can dramatically increase your AI visibility when structured the right way32:28 - Identifying your three core authority themes so AI consistently recognises you as the leading expert in your space35:23 - What happens to the space you leave empty when you decide this can waitRESOURCES: Instantly See How AI Interprets Your Website with the AI Website Audit GPT: amyyamada.com/free-toolABOUT AMY YAMADAAmy Yamada is a business coach and AI marketing strategist who helps entrepreneurs create authentic messaging that connects. With 20 years of experience in brand messaging and psychology-based strategies, she and her team have created their signature AI product, the "Ideal Client Handbook", combining AI with human insight to help businesses grow authentically, through personalized client interactions.WHERE TO FIND AMY YAMADAWebsite: https://amyyamada.com/Facebook: https://www.facebook.com/amyyamadaInstagram: https://www.instagram.com/amyyamada/LinkedIn: https://www.linkedin.com/in/amyyamada/Got questions or want more business growth content? Follow us over at @thesamriley and @leonflittonReady to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here
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The Hidden Filter Running Your Business Right Now
May 400:37:23Tap to summarizeEver found yourself saying “I don't need the bigger house.”, “I'm not ready to hire yet.” or “I can't afford to run ads.”What if none of those things were actually true? What if every decision you're making in your business right now is being made for you, not by you?There's a moment in this episode that will stop you mid-scroll. Samantha shares something she heard in a YouTube video last weekend that completely shifted how she sees decision-making in business and in life.It sounds simple when you first hear it, but the more you sit with it, the more you realise how deeply it's been running the show in your business without you even noticing.The truth is, every single decision you're making right now is being filtered through one invisible question: Can I afford this?And the thing is, you probably don't even know it's happening.In this episode, Samantha and Leon get real about the stories we tell ourselves that keep us stuck, underpaid, and overworked. They dig into why spending on your business is actually investing, what it really means to back yourself, and why trying to grow without addressing your core constraints is like trying to fix a car by checking the exhaust pipe.They also share a story from a recent mastermind that perfectly captures how a single moment of generosity can completely rewire someone's drive to build wealth.This one is equal parts mindset shift and practical business thinking, and it might just be the most honest conversation you've heard about money and growth in a long time.Stop and ask yourself: If money wasn't a factor, what would I change tomorrow? What would I stop tolerating? What would I finally say yes to?Because the life you want isn't the reward you get after you grow your business. It's the reason you grow it in the first place.WHAT YOU’LL DISCOVER IN THIS EPISODE:01:47 – You think you’re making decisions, but your money is making them for you03:36 – The moment that changed how one business owner approached money forever05:30 – The most expensive lie business owners tell themselves09:00 – The shift from “spending” to “investing” (and why it changes everything)10:07 – The story keeping you playing small (and how to catch it)18:40 – “I don’t need it anyway”, or can you just not afford it?21:29 – Why growth doesn’t fix bottlenecks (it exposes them)24:19 – What it really means to back yourself in business32:14 – Why shrinking your life to fit your business is costing you more than you think33:42 – The constraint theory that explains how to actually fix your businessFree ResourceClick here to access the The 7 Figure Roadmap and in under 2 minutes you’ll discover the constraint holding you back, and the next 3 moves to make.
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Moment #48: If You're Aiming for 30k You're Not Dreaming Big Enough
Apr 2700:07:28Tap to summarizeYou're working hard, and $30k months are starting to feel like an unachievable dream.But what if $30k is actually the problem?In this moment episode, Samantha Riley and Leon Flitton talk about the mindset trap that keeps business owners stuck in the “Constraint Stage” for years.The belief that earning more means working harder is one of the most damaging stories you can tell yourself. When you have the right systems, the right team, and the right structure in place, money buys back your time.The messy middle is real, but the other side is worth everything.In this episode, you'll discover:Why 30k months might be the ceiling you accidentally built for yourselfWhy more revenue does not mean more hours and what actually changes as you scaleHow your thinking at the Constraint Stage is keeping you out of the Scale StageWhy building yourself into the system is the trap that caps your growthThe exact shift that every business owner must make before considering strategyHow to start acting like a 100k CEO nowListen to the full episode hereApple - https://podcasts.apple.com/au/podcast/your-path-to-%2430k-months-part-two/id1378772801?i=1000738182253Spotify - https://open.spotify.com/episode/4CARt0IgTWg4zJLnodsswm?si=nqTmyDuXSs-OtO_3Yi0ToQGot questions or want more business growth content? Follow us over at @thesamriley and @leonflittonReady to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here
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