Writing a book without a platform is like opening a shop in the middle of nowhere and wondering why nobody comes in.

If you've been thinking about writing a book for your business, this episode is going to stop you in your tracks. Not to talk you out of it, but to make sure that when you do it, it actually sells.

Juliet Clark has helped over 600 authors and entrepreneurs write and publish their books, and her take on the whole thing is refreshingly honest. For her, the book isn't the strategy, it's the bridge. And if the rest of the bridge isn't built yet, the book is just an expensive business card that nobody asked for.

In this conversation, Juliet and Samantha get into what most business owners get completely wrong before they even start writing. Why your platform has to come before your book and what that platform needs to look like. Why you'll probably make between one and three dollars per book sold and why that's completely fine if you understand how to use the book to build your business.

If a book is on your radar for 2026 or beyond, this is the episode you need to listen to before you write a single word.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

03:59 - The most expensive shortcut you can take before writing a book
05:45 - What needs to be in place so the book generates revenue for your business
12:12 - What needs to exist before your book is worth writing
13:29 - How to repurpose content to build your platform and audience
18:31 - Eight questions you need to answer before writing a single word
19:56 - Why you should never skip straight to the launch
22:21 - Why your book needs to find the right people and what happens when it lands in the wrong hands
25:13 - How generosity can bring you better clients through your book
28:59 - The difference between sounding like an authority and desperately trying to convince people that you are one

RESOURCES:

The Perfect Reader Playbook - prpfree.com

WHERE TO FIND JULIET CLARK

Website: www.promoteprofitpublish.com
LinkedIn: https://www.linkedin.com/in/julietdillonclark/

Got questions or want more business growth content? Follow us over at @thesamriley and @leonflitton

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