
Hosted by Roland Frasier · EN

Welcome to a new episode of Business Lunch! In this conversation, Roland Frasier and Ryan Deiss break down one of their favorite business strategies: using partnerships to scale without extra capital or risk. If you're an entrepreneur, founder, or marketer looking to grow your business faster (and smarter), this episode is for you. Roland and Ryan reveal how to create strategic partnerships that can exponentially increase your reach, resources, and revenue without spending a dollar more on ads or infrastructure.Highlights:“If you can’t write down the offer in a sentence, it’s probably not going to work.”“The best partnerships solve a need for both sides.”“Speed to implementation is everything.”“You get further when you grow together.”Timestamps:00:00 Introduction01:54 A Definition of Partnership Marketing04:40 The Difference Between Affiliate and Strategic Partnerships07:30 How to Identify the Right Partners10:45 Crafting a Compelling Partnership Offer15:10 The 9 Core Areas Where Partnerships Can Drive Growth21:03 Example: Scaling a Software Business Without Spending a Dime26:12 The Importance of Speed and Simplicity31:30 Avoiding the Most Common Pitfalls35:58 Final Advice for EntrepreneursCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan break down how different groups exploit the power of AI, emphasizing the contrast between 'one-shot answer' users and those who have interactive conversations with the technology. Drawing insights from thought leaders like Sam Altman and Stanford professors, they discuss the effectiveness of AI when used interactively, exploring how generational and economic divides influence AI utilization. This episode is essential for anyone wanting to maximize their productivity, learning, and business potential through advanced AI practices. Highlights: "The way you use AI says more about your future than your resume." "Delegate and prioritize high-value time versus lower-value time." "Most younger users expect a multi-step interaction with AI." "Wealthy people value their time more and are comfortable delegating to AI." Timestamps:00:00 Introduction: Maximizing AI Effectiveness01:57 The Role of Executive Function in AI Utilization06:06 Statistics on AI Usage Across Generations10:08 Delegation and Time Management with AI18:07 Valuing Time: A Key to Success22:36 The Value of Delegation and Outsourcing24:08 Using AI to Save Time and Effort27:25 Prompt Chaining and Expert Consultation32:37 Ensuring AI Accuracy and Context39:12 AI as a Business Partner40:55 Engaging with AI for Personal Growth41:29 ConclusionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a new episode of Business Lunch! Join Roland Frasier and Ryan Diess as they dive deep into the current business landscape, exploring the surprising shift in consumer preferences towards stability, the challenges of technological innovation, and insights into market uncertainty. This episode is perfect for entrepreneurs, marketers, business owners, and anyone interested in understanding the evolving dynamics of technology, consumer behavior, and business strategy.Highlights:"Stability is becoming the new luxury.""We're experiencing the live development and evolution of AI through major competitors.""Innovation is about buying back time and sanity.""Lean into core features and enhance them as convenience enhancers."Timestamps:00:00 Introduction02:27 Discussion on Market Uncertainty and M&A Activity 05:38 The Shift Towards Stability in Consumer Preferences07:59 Challenges of Keeping Up with Technological Changes 11:16 The Overwhelming Pace of Technological Innovation13:15 Marketing Strategies in an Overwhelmed Market16:12 Addition Through Subtraction: Focusing on Consumer Benefits19:46 Simplifying Product Offerings and Reducing ComplexityCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a new episode of Business Lunch! Join host Roland as he sits down with Richard Lindner, president of Scalable.co and DigitalMarketer.com, to explore how AI is transforming marketing education and business strategies. This episode is perfect for entrepreneurs, marketers, and business owners looking to understand how to leverage AI tools to streamline operations, create marketing assets, and stay ahead of technological disruption.Highlights:"We are almost universally over traditional training.""How do we disrupt ourselves before someone else disrupts us?""AI is so much easier to train than a person.""We want the client to have zero learning unless they want to."Timestamps:00:00 Introduction01:23 AI Business Transformation - Digital Marketer's Approach04:38 Leads on Demand: AI-Powered Marketing Strategy09:24 Pricing and Access to AI Marketing Tools12:51 How Businesses Can Proactively Disrupt Themselves with AICONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier sits down with Richard Lindner to discuss the evolution of Digital Marketer. Entrepreneurs, marketers, and business owners will gain invaluable insights into adapting business models, overcoming challenges, and leveraging emerging technologies like AI.Highlights:"We don't train humans anymore. We train AI to work for humans.""Define your company by the person you serve, not the product you sell.""AI is changing at the rate at which the internet changed.""If you can't buy it twice, you can't afford it."Timestamps:00:00 Introduction03:33 Professionalizing Internet Marketing07:42 Challenges with Certifications11:45 Exploring Software Development16:26 Redefining the Target Audience22:04 Licensing Intellectual Property25:37 Returning to Community and Training27:34 The Impact of AI on Marketing31:12 Key Business Transformation TakeawaysCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a new episode of Business Lunch! Join hosts Roland Frasier and Ryan Diess as they dive deep into the complex world of international trade negotiations. This episode breaks down the current tariff situation, offering invaluable negotiation insights for business owners, entrepreneurs, and anyone interested in understanding high-stakes deal-making.Highlights:"Would you rather be right, or would you rather be rich?""It's just business.""We're not here to start a trade war. We're here to get fair trade.""If you can think longer term, you're probably gonna win."Timestamps:00:46 Setting the Stage: Understanding Trade Negotiations02:19 The Calculus Behind Tariff Strategies06:45 Bringing Difficult Parties to the Negotiating Table11:33 The Importance of Credibility in Negotiations14:58 De-escalating Emotional Tensions18:50 The Art of Escalation and Brinksmanship22:53 Running the Numbers: Scenario Planning26:09 Flexible Positioning and Conditional Pullbacks29:44 Managing Internal Communication35:37 Long-Term Strategic Thinking in NegotiationsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss dive into a viral social media post about management strategies that sparked unexpected controversy. If you're an entrepreneur, business owner, or manager looking to understand how to handle viral content and leverage audience reactions, this episode is for you.Highlights:"Love me, hate me. Both are fine. Just pay attention in some way, shape or form.""The world is lacking people with a truly unique point of view who are willing to defend it.""If you're an entrepreneur, you are your company's best spokesperson.""Attention is what everyone wants."Timestamps:00:00 Introducing the Viral Post01:33 Ryan's Newsletter and Content Strategy03:43 Viral Reach and Initial Reactions06:12 Unpacking the Controversial Management Advice10:29 Strategies for Handling Online Criticism12:56 The Power of Standing by Your Unique Perspective17:42 Personal Reflections on Viral Content22:16 Marketing and Content Recycling Strategies27:16 Leveraging Attention and Audience Feedback35:24 Final Insights on Entrepreneurial CommunicationCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a new episode of Business Lunch! Roland Frasier and Ryan Diess dive into the fastest ways entrepreneurs can build wealth, focusing on strategic investments in existing, profitable businesses. They explore how to accelerate financial independence through smart, calculated business acquisitions.Highlights:"Let's make active investing cool again.""If you're looking to retire in 15 years, here's how to do it.""The best investment is going into a business that already exists with a proven track record.""You can buy a $6.2 million business with only $125,000 out of pocket."Timestamps:00:00 Weather Banter and Personal Introductions03:42 Disclaimer: Not Financial Advice05:56 Basic Investment Strategies for Wage Earners09:05 Entrepreneurial Investment Approach12:21 Running the Numbers on Business Investments20:50 Minority vs. Majority Business Investments22:23 Ideal Characteristics of Business Partners25:28 Strategies for Buying Out Burnt-Out Business Owners27:16 Leveraging SBA Loans with Minimal Cash29:43 The Most Effective Path to Financial IndependenceCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to another episode of Business Lunch! In today’s episode, Roland dives into one of the biggest reasons businesses fail to scale: hiring the wrong operators or not hiring them at all. He breaks down the key differences between COOs and CFOs, why founders are often terrible at operations, and how to stop building your company on a house of cards. If you’ve ever struggled with finance, HR, or finding someone who can truly run the day-to-day operations, this episode is for you.Highlights:“The COO role is the most misunderstood position in the company.”“If you don’t have great HR, you don’t have a great company.”“Finance is the GPS of your business. Without it, you’re driving blind.”“Hiring a fractional CFO before you need one is like turning on headlights before it gets dark—it keeps you safe.”Timestamps:00:00 The Operational Blind Spot01:38 COO vs. Integrator vs. Operator04:57 The Real Job of a COO07:21 Why Founders Suck at Ops09:14 The CFO as Business Strategist12:06 HR: The Most Undervalued Department14:43 Don’t Wait to Hire a Fractional CFO17:50 Delegation vs Abdication19:46 How to Audit Your Org Chart22:10 Final Thoughts on Scaling SmarterCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to another episode of Business Lunch! Hosts Ryan Diess and Roland Frasier dive deep into the current business landscape, exploring how entrepreneurs can navigate economic challenges using strategic thinking and AI technologies. Today's episode offers practical advice for businesses facing uncertain times.Highlights:"Keep rowing. We've got to stay in the game.""AI is the motor that can propel businesses through this season.""Don't build a new boat, optimize the one you have.""If you do not embrace computing, the internet, AI, you will find yourself obsolete."Timestamps:00:00 Introduction01:02 Flight Delay Experiences02:50 Business Downturn Discussion04:47 Entrepreneurial Survival Strategies07:39 Avoiding Business Mistakes12:00 Real-World Business Challenges16:44 Leveraging AI for Efficiency22:47 Reducing Client Workload with AI27:39 How to Create GPTs36:40 The Importance of Technical AdaptationCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training