In this episode of Business of the Beat, host Kendra Bracken-Ferguson and co-host LaShasta Bell dive into a topic that impacts every aspect of our lives—sleep. The conversation becomes deeply personal as Kendra shares her family’s journey navigating sleep challenges with her daughter, Tierra Ferguson. Together, they discuss how sleep issues can affect health, energy, and daily performance, and why it’s so important to pay attention to the signals our bodies give us. From exploring sleep studies and journaling habits to advocating for better rest and recovery, this episode highlights practical steps families and professionals can take to improve sleep quality—and ultimately improve quality of life. Whether you're an entrepreneur, parent, or simply someone trying to function better day to day, this honest conversation reminds us that prioritizing sleep isn’t a luxury—it’s essential for wellness, clarity, and long-term success.