In this episode of Business School for the Rehab Chiropractor, Justin speaks with Dr. Derek Huddleston (clinic owner in Little Rock, Arkansas) whose path to practice ownership was forged through extreme hardship and a decision to build a clinic that actually listens.

As an Air Force veteran and former medic, Derek shares how losing people close to him, navigating addiction, and watching the “pill-first” system fail pushed him toward chiropractic and a rehab-based model.

Justin and Derek unpack what happens when you stop chasing volume, start charging based on value, and take 100% ownership of your outcomes, especially in a market where people assume “that price won’t work here.”

In this episode, you’ll hear about:

How Derek went from high-volume practice pressure to a values-driven rehab chiro model
Why conviction and empathy matter more than scripts when it comes to “selling” care plans
The “small town” pricing myth and how Derek sells $5,600 care plans in a $45K income market

Your Host: Justin Rabinowitz

Founder of RehabChiro Coach.

Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution.

To learn more about how Justin and Rehab Chiro Coach can help you finally build the business of your dreams, click here to book a free strategy call with his team.

To get your first month free with Jane.app, use my code Rehabchiro1mo

Click here to book your demo