
In this episode, hosts Rich Nazzaro and Andy Worobel sit down with Alex Bratton — a 25-year tech entrepreneur who has navigated the shift from embedded software to mobile to AI. Alex shares a refreshingly practical framework for how businesses of any size can adopt AI without wasting time and money, anchored in one core belief: all AI needs a "why." Where to Find Alex AIWHY.io — A free community for business leaders with courses, frameworks, and resources for practical AI adoption LinkedIn Twitter Start With the Problem, Not the Technology Alex argues that 95% of AI initiatives fail not because the technology doesn't work, but because companies lead with the tool instead of the business problem. Whether it's a shiny new CRM or a cutting-edge AI platform, he urges leaders to first ask: What are the top three problems we're trying to solve, and are they actually worth solving? The "Friction Point" Framework Rather than overhauling entire workflows, Alex recommends building a person...
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