Your Pipeline, Reimagined: AI From Lead to Close

In this episode of Business Uncomplicated, Rich Nazzaro sits down with former Salesforce leader and UX.AI founder Tom Gersic for a deep conversation about the future of AI in sales, CRM automation, and enterprise software. Tom shares his journey from early engineering and Salesforce Lightning adoption to working alongside OpenAI and launching an AI-native startup focused on solving one of the biggest problems in modern business: Companies generate thousands of leads… and most of them die untouched. Together, Rich and Tom unpack: Why most AI tools still create more work for employees The hidden failures inside CRM and lead management systems How AI is reshaping sales, customer engagement, and SaaS Why AI-native companies have an advantage over legacy platforms The future of human-centered AI experiences Governance, security, and the real risks enterprises face Why relationships — not prompts — still close deals