B (1:19)

Okay, so is he, like, the composer for, like, the Raiders march from, like, Raiders of the Lost Ark?

A (1:25)

Yeah, I'm pretty sure that was movie.

B (1:26)

That was Moby.

C (1:27)

What?

B (1:31)

Thinking of famous music scores from movies.

A (1:34)

He wasn't scoring it. He.

B (1:38)

I'm just kidding.

A (1:40)

Oh, man. It's. It's different if you get picked up in a Zach Braff, you know, movie, and then, you know, it's like, oh, okay, so now you're in this. You're in a movie versus.

B (1:50)

I got you.

A (1:51)

What. What's John Williams is scoring music?

B (1:54)

I have no idea. So if you need background music for somebody who's solving a tough math equation, Moby might be somebody you go to Beautiful Mind.

A (2:03)

Subject. All right, so what did Moby do, Jordan? Sorry, we've derailed this.

C (2:08)

Well, Moby dropped 500 free songs for creators on his website, and he said that, you know, he's just putting these out there for people to make stuff. He included, like, content creators, influencers, rappers, whatever, and you can just get his music remix. It if you want and use it in your content. So I thought that was really cool because podcasters are going to be in that content creator group.

B (2:34)

So basically a huge royalty free library of music.

C (2:38)

Yeah.

B (2:38)

That podcasters can now use. Do you need to do attribution or anything like that?

C (2:43)

Yeah. He asked you to just mention that the music was provided by Moby Gratis and he said you can even use the hashtag MobyGratis if you're using it for social media. But yeah, it's 500 songs. He said that he's going to add 500 more in the future and then 500 after that because he said he has. I think he has like 1500 songs just kind of like laying around his studio or something.

B (3:02)

But yeah, that's how he works. I'm just gonna go, what are you doing today? I'm gonna crank out 500 more.

C (3:08)

Seriously?

B (3:09)

Okay, that's good. I did click on the site when you dropped the link in. I clicked on it.

C (3:13)

Yeah.

B (3:14)

I noticed that in order, like to preview a track, I had to accept the license terms. And it says, I'm going to read this verbatim off the website. There are only two things you can't do with the music here. Use it to advertise right wing politics or causes.

C (3:28)

Oh.

B (3:29)

Or use it to promote meat, dairy or other animal products.

C (3:33)

So we can't use it on buzzcast because we talked about the. What was it? The deer jerky or whatever it was.

B (3:39)

We weren't promoting. Were we promoting it? I think I said I liked it. I don't know if that means I'm promoting.

C (3:43)

I mean, is not promotion.

A (3:45)

This is so all the crypto carnivore podcasts. You're out.

C (3:49)

Yeah.

A (3:50)

They're just totally not accepted.

C (3:51)

You're done.

B (3:53)

We don't use. We don't advertise right wing politics or causes. That's. That's safe. But it does make me feel like we are. It does feel like this is like censorship a little bit.

C (4:03)

Yeah.

B (4:03)

Right now I think I'm cool with it because it's like it's his stuff. Right. So he could say like, I think I like the idea that if it's your stuff, you can say, hey, you can use it and you can't. Right? You can, you can't. But there have been some, I don't know, like famous cases of, you know, bakeries that refuse to create a cake for somebody because they don't like.

C (4:24)

Oh, like refusal of service.

B (4:26)

That's happening.

A (4:27)

Cake shop.

B (4:28)

Yeah.

A (4:29)

Yeah.

B (4:29)

And so does this fall into that same category, Alvin, like, legally, do you think, or do you think it's totally fine?

A (4:34)

No, I think he's just giving it away. I'd imagine there's probably. I don't know, there. There's also sometimes, like, is it legally defensible or is it just. I'm throwing it out there and, you know, I'd rather not have my music used in, like, a Trump rally in the future.

B (4:49)

Yeah.

A (4:49)

I should have explained this more when I was describing Moby to you, Kevin. Moby is an artist from the 90s who's got to be in his 60s. He's bald, but he also has.

B (4:59)

Wait, why? Why is that a big deal that he's bald?

A (5:01)

Because I'm. I'm just describing him.

B (5:03)

I'm bald.

A (5:04)

All right. I'm just describing.

B (5:06)

That's bald discrimination.

A (5:08)

But there is another thing you need to know about Moby.

B (5:10)

Okay.

A (5:11)

He has giant tattoos down his arms that say animal rights. Okay. I think he's been vegan, like, his whole life.

C (5:20)

He literally has a neck tattoo that says vegan in, like, big block letters.

A (5:23)

Yeah. So him saying, I'm just throwing this cool music out there, I want to give it as a gift to the world. But, like, the two animal rights arms are the ones that made it at my computer. Like, you don't get to use it for your commercial chicken plant or something. Yeah. So I. I think that's fair.

B (5:43)

So there are two things very important to him. One is he loves, like, the protection of animals. Doesn't like the, like, using animals for food and dairy and all that kind of stuff. Get that? And then they. I guess he doesn't like right wing political stuff that's important to him. I mean, I like. I said I like the fact that it's your stuff. You can say, especially if you're giving it out for free. Like, you should be able to put some guidelines around that. I don't know if it's legally defendable or not. Who cares? I feel like it's a little bit of censorship, but it's like, type of censorship that, like, I'm cool with. It's like, type is somebody just saying, yeah, don't do this. Like, it's my stuff, and here's things that are important to me.

A (6:18)

Yeah.

C (6:18)

And if you don't fall into those two camps, I mean, the music's really good.

A (6:22)

Is it really?

C (6:23)

Oh, it's so good. Yeah. Pretty solid free music that you can use. So. Yeah, if you don't fall in those two camps and you don't care about that licensing agreement, then go for it.

A (6:33)

Do we have any, any recommendations for the meat podcasts of the world?

C (6:37)

Yes, we do the right wing meat podcasts.

A (6:41)

Right. I mean there's, there's a lot out there. We've done videos and we've written blog posts of this, but like Pixabay and YouTube audio library.

C (6:53)

Yeah.

A (6:54)

Jordan, I think you said you sent this over. Blue Dot Sessions has some of their stuff. You can actually license it if it's like for personal products for free.

C (7:04)

Yeah. I was pulling some of the free music resources that we had for the show notes and then I noticed, yeah, Blue Dot Sessions, which has done music for 99% invisible in the daily. They have loads of Creative Commons music on their website and I'll link to that in the show notes as well. But that's really cool. And then I remember we talked about Breakmaster Cylinder, who does the music for Gimlet's Reply all also has a ton of like free music. So I just, I love that there's all this high quality music coming in for like content creators that's just like free to use in your creative way and it helps you make your projects like just so cool.

A (7:46)

I would say for Blue Dot Sessions, I think if you use them for your podcast, it looks like you need to have kind of like the basic licensing. So you're getting really good music though. So I think this is a little bit of a nicer alternative for lots of people. I mean, it's why this American Life and Spotify and Wall Street Journal and all sorts of people use it because it's really good music and you can use it in your podcast probably for pretty cheap.

C (8:14)

Yeah. And for my podcast, I mean I have music licensing that is recurring for Epidemic Sound and Art List and I've used storyblocks, which I think has been renamed as something else. And then there's like Audio Jungle and that can get so expensive so fast. And there are really great like free music archives. There is one specifically called Free Music Archive, but a lot of these are really hard to comb through. And what I really love about seeing these new music archive and databases coming out is that they have it organized by like feeling or mood or instrument or beats or genre of music. And just makes it so much easier to find the free music that you're looking for. Because it used to be a nightmare to search for free music.

B (9:02)

Yeah, it makes me think of this point, Jordan, is that my sensibilities and I'd like to hear your thoughts, but when we talk about music for podcasts, I think about it in terms of using music to enhance your podcast through storytelling. Are we building drama or is there a big reveal or is there something inquisitive or whatever's happening? If you're doing storytelling or if you're interviewing somebody and they're. They're telling a story or something like, that's the right time to sort of use background music to enhance the mood. We're not talking about doing a DJ show. Yeah, a DJ show. We're not talking about doing a big intro theme song or a big ending theme song. I mean, ending theme songs are better than intro theme songs, but any theme song in general is typically not something that I'm super into. I know on a full buzzcast episode, we still have the. What is it? Here we go.

C (9:52)

Yeah, that deal.

B (9:53)

It's what, three seconds when you drop that in? Yeah, like, and it's just kind of a transition piece for us in between, like our cold open segment and then getting into the topics of the day. But I do still stumble upon podcasts from time to time that anytime I click play on that podcast, it's like 30 seconds of music. And I don't know about you guys, but I'm reaching for that, like, advanced fast forward button right away.

A (10:13)

Well, one of the features I really like, I think Pocket Cast has this. I know Overcast has it is by podcast. You can set skip the beginning of this much of the show.

B (10:24)

Yeah.

A (10:25)

And there's a lot of shows I'm like, I don't know why they mix it so the music is too loud.

C (10:29)

Oh, yeah.

A (10:30)

I mean, it's kind of embarrassing sometimes when you're like, wow, it's 40 seconds of like, intro. It's not even an ad. It's just like, you know, one song you liked one time, and I throw it in at the beginning every time. I'm like, no one wants to hear this song again.

C (10:43)

I would point out that my dreamful intro is 21 seconds long before I start talking.

B (10:50)

Is it like setting the mood, though, right? Like, it's setting the mood.

A (10:53)

It is.

C (10:53)

I think if you use it correctly, it's fine.

B (10:55)

It's a vibe shift. You're going to try to help people relax and get into a calm state. This was a big thing in YouTube videos. I think it's phasing out over the last year or two. But like, five years ago, like, any big YouTube channel that you went to to click on, they usually would hit you with a 15 or 20 second cold open. Like, here's what we're talking about today. We're about to dig in. Here we go. And then there's like some big title sequence created by some, you know, after effects guru with a spinning logo.

A (11:20)

Do perfect.

B (11:22)

Like, it's 30 seconds of 3D art and loud music before you get into the content. Luckily, that's starting to go away from YouTube and hopefully it is going away from podcasting as well, I think.

A (11:33)

So we really should try to focus more on what's really good about algorithmic content sometimes is that you start seeing pretty quickly, like, some of these dumb trends that nobody liked do kind of get filtered out. The really long song, the really big intro you see on TV all the time, the constant end cap and then recap surrounding commercials. All that stuff got weeded out in YouTube because they realized, like, nobody liked this, nobody really wanted this, and now it's gone.

B (12:03)

Yeah.

C (12:04)

Yeah. All right. And speaking of YouTube, Stephen Robles posted a video saying, I asked podcast experts how to grow your audience. And right on the thumbnail photo is Albin.

B (12:16)

Oh, look at that.

A (12:18)

Jordan sent this to me a few minutes ago, and I did not know what I said, so I had to go watch it. Steven and I met up at Podcast Movement Evolutions, and I thought the advice on there actually is pretty good. Yeah, but it's not going to be unique for anybody who listens to this show. The advice is, if you want to grow your show, you should do some marketing. And a lot of shows do zero marketing. And then the other is to do that marketing, you need to know who is your audience and what is the show about, and then where does that audience hang out? Because you need to be able to present them your show at the right time, like where they already are. You can't just hope that magically they will find it. So, yes, maybe a little bit more boring, but I think still applicable advice.

C (13:03)

Yeah, it's. Of course it's Steven. So it's a well produced video. It's a great watch. He has everything paced out perfectly and visually interesting. So, yeah, there's. There's quite a few people on there that I think have good points about podcast marketing. So if you want to watch that, I will drop a link to that in the show notes as well. All right. And we're still looking for submissions for our last Sound off question asking you what is the strangest marketing tactic you've used on your podcast? That worked. So make sure to tap the Texas show link in the show notes, and until next time, keep podcasting.