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- [00:00]
A
Do you want to start off with a little quiz?
- [00:02]
B
Yes, always.
- [00:03]
A
Okay. We are a little over 24 hours into the official launch. We officially launched video plans Monday morning and we are recording now Tuesday, 2 o' clock Eastern Time. So I don't know. 32ish hours into launch. Do you want to take a guess at how many podcasters are on a video capable plan?
- [00:22]
B
32.
- [00:23]
A
Alvin thinks one per hour.
- [00:25]
B
I have no idea. I didn't send out the email. So most people on Buzzsprout probably don't know about it, honestly.
- [00:30]
C
And I feel like if we look at the people that we had on our beta program, maybe a few more. So we're talking like 40 or 50.
- [00:38]
B
Oh, you try to rip off of prices right on me right now.
- [00:42]
A
Yeah.
- [00:42]
B
All right, I pick 45. I update to 45.
- [00:47]
A
I. I like though how you took two different approaches. Albin's just like repeats the number that I said in hours as a number of accounts and Jordan tries to apply some logic. Two totally different approaches. I will tell you, you're both too low. Ooh, you want to. What's the buzzer sound when you're like everyone overbid.
- [01:03]
B
Opposite. We both underbid.
- [01:05]
A
Underbid way too much. So it's awesome. I'm going to give you both one more chance and this time Jordan has to go first.
- [01:11]
C
Okay, what's your version of Too much? Is it like 20 or is it like 100?
- [01:16]
A
Let's not overthink it.
- [01:17]
C
My heart is telling me like 90 now.
- [01:19]
A
All right, Albin, one podcast. Bob, no, you were too low.
- [01:23]
B
All right, 91.
- [01:25]
A
91.
- [01:26]
B
I know how to play prices, right?
- [01:27]
C
All right.
- [01:28]
A
Yeah, we're at 115.
- [01:30]
B
Wow.
- [01:31]
A
Now one of those podcasts is Buzzcast, So really it's 114.
- [01:36]
B
This is now a. A video enabled show that will have like one video all time.
- [01:42]
A
No, we'll do another one, just not today.
- [01:44]
B
I think we need to do more. Yeah, I liked it. I showed it to people on my phone and I was like, check it out, dad's a YouTuber now.
- [01:51]
C
I like how showing people on the phone, showing your daughter.
- [01:54]
B
Yeah, really? And it's funny that to her any video is YouTube. In her mind, she's like, oh, you're a YouTuber. I'm like, no, we just filmed a video. We put it in Apple Podcasts. We're podcasters.
- [02:04]
A
All right, do you guys want to guess the number of videos that have been published?
- [02:08]
B
My guess would be most of those probably publish one. So I don't know 150. 150 videos.
- [02:16]
C
All right, Jordan, this is not my strong suit. Like, math is not my thing.
- [02:20]
A
I don't think it's math as much as it's just guessing.
- [02:22]
C
I'm just gonna lead by my heart. I'm gonna say 230.
- [02:26]
A
Oh, Jordan, you're so close. She's the winner. It's 250.
- [02:30]
B
Whoa. All right, here's actually FAQ that we got, and someone said, I wish I could go and add video for my past episodes. And I'm guessing if it's this much higher than the number of podcasts accounts, that somebody's gone back and added video to all of their old episodes. Is that right?
- [02:48]
A
Yeah. A few accounts I have noticed have gone through and added video to their almost, if not their entire back catalog. A lot of back catalog episodes.
- [02:56]
B
I mean, it's pretty simple. You go like you're replacing the audio for an old episode, and then you just upload the video file. And now the logic is a little bit smarter that we see you're on a video plan. In the old days, we would just strip the audio off, but now we'll pull the audio off for all the audio apps, but then we will take the video and we'll get it ready to send over to Apple Podcasts.
- [03:18]
A
Right. And it's probably worth mentioning that you can still replace audio like you have always been able to within Buzzsprout, but if you upload a video, we're not letting you replace the video right now. I don't know if that's going to change over time, but we are also working on Spotify integration and a YouTube integration, and YouTube specifically does not let you replace video. And so that's why we have that constraint in place right now. If we find a workaround for it, we might open up that doorway. But for now, the way that you would do it if you need to replace a video file for whatever reason is you can just unpublish that video episode and publish a new one that's almost identical. You could back data and everything, but we're not letting you replace the video file.
- [03:59]
C
It's so interesting how, like, just these little nuances that each podcast app has creates such kinks in the. I don't know. In the.
- [04:07]
A
Yeah, I. I think more than anything else that we've worked on in. In the last couple years, there was a thousand tiny decisions that we had to figure out and answer every single day, which makes the work fun and exciting, but it also makes it stressful because it's like, here's another decision has to be made, another decision has to be made. And it's good in the sense that, like, making decisions is making progress, but it's nerve wracking in that, like, you don't always know with a hundred percent confidence if you're making the right decision or the best decision. And so usually, like in these cases, we err on the side of just being a little bit conservative, knowing that we can go the other direction later, as opposed to, I don't know, opening up some doorway now that would be hard to close down the road.
- [04:45]
B
So James Cridlin and then John Spurlock both asked if we supported the alternate enclosure tag.
- [04:51]
A
Right.
- [04:52]
B
And when I was trying to articulate an answer to them, what I kept running into was we've spent 17 years with, with the assumption of it's audio only and it's audio files that are completely downloaded to a phone one time. And both of those 17 years of decisions are now all being challenged when we're doing video and we're streaming. And so it changes how we cash episodes, it changes how apps, we're measuring downloads, it's changing how we deal with bots and abuse traffic and everything. I mean, we pretty much made hundreds and hundreds of decisions. Things like, can you replace episodes with. Oh, yeah, of course you can. Because it's just an audio file. Of course we would allow that. We never had to think through, well, there's reasons YouTube doesn't allow it. And so we might want to adopt some of that framework. And so there's just so many of these. Dynamic content. Is one. Somebody recently asked, you know, are we going to have dynamic content? And video. Dynamic content is just totally another beast. If it's going to be video content, we're now trying to splice it into the center of video. And then, you know, you can't update the YouTube. We wouldn't be able to upload it through Spotify and make that change. So there's just so many of these decisions that, you know, like Kevin said, we had to end up on the conservative side and kind of go back through 17 years of decisions and go, do we want to add this for video or should audio and video work differently? And right now the answer is mostly you can't do a lot of things with video that you could do with audio. But that doesn't mean that it's going to be that way forever.
- [06:33]
A
Yeah. So as far as supporting the alternate enclosure tag, which is something that we want to do, we love open podcasting. Love the podcast Namespace project, founding members of the psp. So that's actually I was working on that a lot this morning and I think there is an opportunity here. So I'm going to open up a discussion in those groups to have the conversation with the larger podcasting app developer and podcast hosting community that exists. But I think there is an opportunity that if we approach video a little bit differently than we've approached audio, there could be an opportunity for us to get better metrics long term, as opposed to just saying, hey, this is how, you know, we've always done for podcasting is existed for 20 plus years. Here's how we've published audio files in RSS feeds. And the result of that has been a struggle and a fight ever since, you know, bots became a thing and started hitting audio files. And then we've tried to figure out how to weed all that traffic out and how to separate, like, is that a real person or is that a bot? And then you have bots that break through the detection. And also those battles that continue to rage. I, I think we have an opportunity here to kind of reset and say, okay, there's a. Not only is this a different type of media, it's not just audio, it's video. So there's motivation because we want to keep costs as low as possible for people who want to publish video. And the more bot traffic you have, the higher the costs are, so then you have to charge more. Yeah, there's motivation there, but there's also motivation on the side of we want accurate stats, as accurate as possible. And so I just think it's a moment in time where we can say, listen, let's put our brains together. Surely we can figure out a way to do this better than to just handle it the same way that we've already handled audio. Because we know we have all these problems in audio. So like, if we think ahead and plan and we have a lot of great technology available to us, if we utilize some of that, maybe we can solve some of these problems before they become a problem in video as well as audio.
- [08:20]
C
I had heard that the IAB is trying to figure out a way to do video certification through podcast videos or something like that.
- [08:29]
A
Yeah. And nothing against the iab, but IAB is not have the same motivations that we have as the podcast hosting community. Like, we're trying to keep cost low. We're trying to get accurate sets for the benefit of the people who are creating the stuff, not for the people who are creating ads. And ultimately at the end of the day, the IAB is going to say, here's how you need to measure a video impression or a video download or something like that. But they're not gonna. They're just gonna tell you again how to weed out bots. And I think there's an opportunity to like, block them from the beginning. So I don't wanna get too technical about it. Again, this is more like Inside Baseball talk for technologists who are working in the podcasting industry. And this is not the podcast for that. Yeah, but the end benefit to people who are listening, who are podcasters, is that we are providing video stats right now. And the primary channel that audio and video consumption is happening when you publish a video to buzzsprout is through Apple Podcasts. And so that is through an API. It's not included in the alternate enclosure. But the short answer to why we've held off including video content in the alternate enclosure in your RSS feed is because I think there's an opportunity that if we just put our heads together and work out some technical solutions, then we would be able to safely and responsibly deploy that stuff to your RSS feed so that third party apps can pick it up without us having to go through the rigmarole of fighting all the bot traffic and sorting out, is that a human or is that not? And so I think that's worth a little bit of a wait. Yeah, maybe it's a month, maybe it's two months. I think we can put a rough plan together and say, hey, V1 of the plan looks like this, and we can deploy that pretty quickly, get app developers on board with it, and then phase two and three would just be scalable solutions that if bots get through our V1, then we have a V2 ready to go and a V3 down the road. Anyway, again, it's hard for me to talk about it without getting super technical, but that's the story of it's worth waiting a month or two, because the whole history of video podcasting for forever forward could be protected.
- [10:19]
B
Another thing I kept seeing about video, Jordan and I both ended up writing on the same Reddit thread, and it seemed like we contributed a little bit into somebody's audio podcasting anxiety world where they, they were like, oh, buzzsprout just launched video, and then Prodigy added video. And does that mean, like, audio's gone? And what I tried to write back was, I think the audiences are different. And so it's an additive. You end up having audio is still going to have the same and also over time, growing audience and video is something. In addition, the people who want to listen, like me, and who want to create audio, like the three of us, we're not going to all of a sudden start watching a bunch of video just because it's also available in video form. The podcast I listen to, some of them are also on YouTube as videos. But I don't have another two hours in the day where I want to sit down and watch YouTube videos. I do have a few hours of the day where I'm either driving or working out or I'm doing something where just putting something in my ears works out. And so it fits into the lifestyle. I think it's really healthy to go back to this idea. You're probably doing your podcast for you and your audience. And if you are really enjoying the audio experience and you are enjoying crafting and making it for its own sake, you don't have to feel like, oh, I'm missing out on something because I didn't chop it up into a hundred YouTube clips. You can let that part go unless you want to experiment with it. You don't have to feel like it's all in service of this kind of elusive. I'm chasing some sort of dream. I'm not sure what it is, but everyone tells me to do it. I'm at least telling you you don't have to do it. I think video is very cool, especially for people who are on YouTube who want to have some sort of. You reduce their reliance on a single platform. But for everybody who's doing audio now and you're feeling some of that tension, I think you can relax and more just get excited about. I'm doing something creative that I love. And if it's audio, it doesn't have to be everything else.
- [12:24]
A
Let me try a working analogy out on you guys and see if it, if it fits. Because to me, this Apple podcast video experience has been very additive to my podcast consumption life so far. So over the past couple years, I've kind of done a lot to avoid YouTube as much as possible. Over the years, it just got to the point where, like, I never left a YouTube session feeling better. Like it just became like, ah, that was a waste of time. Like, it was just. I got sucked into video after video and none of them made my life any better. And it just felt like a time dump. A time suck.
- [12:55]
C
Yeah.
- [12:56]
A
And so I've pretty much gotten to this place where I'd avoided it and that probably colored my taste around video, podcasts in general. Now over the past couple months I've been reengaging with video content through the Apple podcast app and I found it's a very different experience. I talked about this a little bit last week in the quickcast that like the, you know, moment of clarity I had when I got to the end of my podcast and it just stopped and like it waited on me to choose what I wanted to hear next instead of just putting something in front of me. So the analogy that I want to try out on you guys, it's kind of like it's similar in my mind to like the movie theater experience to me at some point in my life, I just sort of like going to a movie theater just wasn't as magical as it had been. Maybe when I was a little bit younger or something, it was fun, it was sort of social. You'd go with your friends, you'd see a great movie. But like, as I just got a little bit older, matured a little bit. Like it's expensive. I don't know, it was just like you walk in and your feet like are always sticking to the floor. Everything feels dirty. I don't know.
- [13:49]
B
You're like, theaters were like that before.
- [13:51]
A
Yeah. If it's a popular movie, like always going to be sitting next to somebody who you don't may or may not want to sit next to the assigned seat thing, buying tickets in advance, paying the 250 surcharge to pick your seat. Like, I was just like done with movie theaters. And so I was like, it has to be the best movie ever to really draw me to a movie theater at this point. I will just wait for it to come to my home television experience and I'll watch it there. And I feel like Apple Podcasts bringing video in has been like the transition of movies from the theater to like, I can just stream it at home now. And so I like it again, like, I'm warming up to the idea of like, I don't hate all mov, I just hated movie theaters. I don't hate all videos. I just hated YouTube. And you take it out of that environment and put it in this environment, I'm much more open to it. But the seamless experience that Apple Podcast has introduced and Spotify I think also has a similar seamless switching experience between audio and video. And I imagine most third party apps that adopt video will try to offer something similar. But audio first podcasts, I'm never going to be tempted or curious about what it looks like right now because audio first podcasters are used to doing their show audio first. Like we are for this show. We don't necessarily talk about. Can you see that there, right there, like what I'm pointing to there? Like, let's watch this clip together. We don't do stuff like that because we know this is an audio first show. Even last week when Alvin's desk started like moving down or up or whichever direction it was going and we were laughing, we were conscious enough to say, oh, well, this is not a video first show. We're the only ones that saw that. We should explain what just happened and why we were laughing. Now, some video first podcasts, they don't do that. And like I might be walking the dog and I'm just listening. I have my AirPods in. I'm just listening and they're explaining something. This happened to me not too long ago. There was a podcast that I was listening to. It was a video first podcast and I had to stop listening because they were going through. It was a technical show. They were going through code examples and I wanted to see the code that they were talking about. And I was like, I'm missing out on a lot of the experience right now. So I stopped listening and I was like, I'm gonna have to go to YouTube. I'm gonna have to drag myself to the movie theater to watch this later. And so I did that and I went and I watched it. But now I don't have to do that anymore. Like, if they go ahead and publish to Apple podcasts or Spotify video or whatever, I can still enjoy the content in the environment where I want to. I could just pull my phone out of my pocket, switch on video for that little segment when they're going through the code example, see what they're talking about and be like, oh, great, I got that now. And I flip the video back off, put the phone back in my pocket, and I keep walking. And I think that's amazing. That's an opportunity that we didn't really have before. I mean, I guess if you were like a YouTube Premium subscriber, you can do it.
- [16:18]
C
I was just going to say we're going to get someone writing in, like, yes, you can. Yeah, you can do it for that.
- [16:23]
A
Again, I don't want to join the AMC Regal Cinemas movie club and come every week. I don't want to do it. I don't like the movie theater.
- [16:31]
C
Here we go. Welcome back to Buzzcast, the podcast about all things podcasting from the people at buzzsprout. So a few weeks ago, we Got a topic request from David from no Stroke Podcast, and he was looking for ideas on how to repurpose your podcast content as they wrap things up. I think that we have talked about repurposing quite a bit on this podcast, but the thing is, is usually when you. When you hear about podcast repurposing, you are thinking about, like, marketing assets or, like, marketing materials, such as, like, blog posts or newsletters, or, like, video clips and social posts. And so I thought it'd be more fun if we were to go into some unique ways to repurpose your content in a way that it's actually creating more content or extracting more from your podcast from what you've already currently built.
- [17:28]
B
So when I was reading your outline, Jordan, and what I really like about it is repurposing content. If you go to talk at Podcast Movement, it's going to be like, here's how to take the video chop into clips, make the audio a podcast, make it into a book and an epub, and whatever you do. 40 different format changes. Yes, format changes are a way for you to share your content in multiple ways. But it's not really repurposing. It's definitely not additive. It's just telling people like, oh, if you'd rather consume this as short form, then I've now made that as well. But repurposing, in the way you structured it, it's, how do I add something to the experience? How do I get my listeners to do something? And we're bringing the listener in more. There was this period online where, like, you'd get an email from any business you interacted with, and they're like, like us on Facebook and then go subscribe on YouTube and follow us on Instagram and do this and this and this. And they'd send the same thing out on every channel. And you're like, why did I connect in all these different ways? All they're doing is just, like, format changes and you had more ways for them to reach you. But all of your examples are, how do you add to the podcast?
- [18:40]
C
Yeah, I like what you said about formatting. Cause that's exactly what this is. It's reformatting your content versus reimagining it. Your content. Right. Because if you're reformatting it, you're basically just taking your audio content and you're changing it into a text format. So now instead of listening, they're just reading or it becomes like an output of, like, marketing and things like that. But if we're reimagining It. It can become a different kind of, like, experience or a different kind of, like, it can bring a different value to your listeners. And so I think that's definitely what we're gonna be focusing on. So when you're first thinking about repurposing your podcast, it can be really hard to just kind of, like, get outside of yourself and really think about, like, okay, what's the organization or the structure of my podcast archive? It's hard to pull out different themes or put things into buckets. And so I think something that is really helpful in this is AI. And I know we've talked about AI so much, but it really is so helpful for this kind of thing. And it can help with, like, organizing all of your podcast content into, like, workbooks or if you are trying to plan a speaking session. Recently, I talked to someone who was struggling with their pitch for speaking at a conference, and they really wanted to speak at this conference, but they were just like, I don't know what my unique angle is. I don't know, like, what kind of opinions I have. That would be interesting because I feel like all this information is really rehashed already. And so what they did was they pulled all their transcripts out, put it into AI, and then was just like, okay, can you find some themes? That is something I know back and forth, and I can have a unique perspective on that you don't see in other places. And it was really cool because it looked at all these transcripts and looked at everything she was saying, and it pulled out, like, three solid ideas for a session. And I thought that was really cool because I had never thought to use it for that.
- [20:38]
A
Yeah. The pattern recognition strengths of AI and LLMs in general are remarkable.
- [20:44]
C
Yeah.
- [20:45]
A
And it's a. It's a relatively new tool that's available to not just podcasters, but everybody in the world. And it's. It's still hard to remind ourselves and to remember that this tool is now, like, pretty much freely available to anybody to use at any time. So if you have, like, huge amounts of data and you're just like, I know that there's. There's tons of answers in this data, but good Lord, like, how would you ever process all that? The tool is now available to us, and it's. And it's free. So I think it's a good reminder. Jordan. I know we do say it often, but at least for the next couple of years, until it just becomes like, a default thing, like, can an LL help with this? It's actually a good Reminder to hear it.
- [21:19]
C
All right, so let's jump into some unique repurposing ideas that I pulled from real life podcasts and things that they did to bring new value to their audiences. You know, this could be through like, monetization or additional materials. So the first one that I pulled is from the Diary of a CEO and Diary of CEO Steve Bartlett. He has interviews with like, founders, experts, and public figures. And at the end of every single episode, he asked them, do you have a question for the next guest? They'll write down their question for the next guest, and then he asks the next guest and it's this kind of like ritual or segment that they have every single episode. And what's so cool is I was looking on his website and I found conversation cards. And I was like, those are neat. And so I looked at them and what it is is it's a deck of cards that has the questions that each person asked. So one of the ones from Jacqueline Gold, it says, what are the failures you cherish the most? And it's really neat because on the back of the card it has diary of CEO and it has like QR code and it says, scan here, discover Neil DeGrasse Tyson's answer, or scan here, discover Paul Brunson's answer. And so you can take these cards and you can use them in like a group setting or like a date night. Just kind of like icebreakers or conversation starters. I could see leaders using these. Yeah, and I also love that it's a discovery tool too, because if someone has these cards or they're in an environment where they're encountering these cards and they want to hear what, you know, Neil DeGrasse Tyson has to say about it. And they scan it, they go, you know what, Actually this podcast is awesome. And so they can follow the podcast.
- [22:58]
A
Yeah, this is a great idea. I'm assuming that when he asks the questions at the end of the episode that he doesn't tell them who the next guest is gonna going to be, right?
- [23:07]
C
I imagine so.
- [23:08]
A
All right. Yeah, we're just assuming here. But so the questions are kind of like generic. Like you could use them at a dinner party or something like that. You could pass them all around and use them. So it sorts of. It's sort of like you get a game that you can kind of play with your friends, but then you can also kind of get answers from more famous people and then hopefully get hooked on the podcast. I love this. A very smart idea. Now I'm trying to figure out, like, how we would apply it to something like a buzzcast. We could go back through all of our episodes again. You could probably just prompt AI to do this. Here's some transcripts and what are a bunch of questions that we've asked and answered on previous buzzcast episodes. We could print out a bunch of cards like this, like podcast trivia stuff, and then hand them out at podcast conferences, like here's podcast trivia game that you can play with other podcasters or people that are into podcasting and then scan the code on the back to hear, you know, Alvin Jordan Kevin's take on this question or something like that. And it just links to an episode where we talked about that.
- [24:00]
B
What's good about these cards is that it's not just, oh, I cut that part of the episode and I put it into a clip and people could watch it somewhere else. And then Stephen Bartlett's not going, oh, if you want to watch just the clips of this, then you can go subscribe to the second channel. It's these are going out into the real world whether you listened to the podcast or not. This is additive to your experience. You like this podcast and now you've got a few cards that it's, you know, encouraging you to take what you like about this show, the honest conversations, often kind of vulnerable conversations, and now bring it into your own life and go ask your friends over a beer, like, oh, let me ask you these questions that were I'm hearing on a podcast. It's again, the repurposing is really like an extension. And what I like about the extension is it's into the real world. And then it has this natural kind of two pronged marketing approach. One is obviously the QR code. Go listen to Neil DeGrasse Tyson answer this. Go listen to this other famous person answer. But it's also encouraging your listeners, who are your biggest fans to buy these cards and start asking their friends and be like, I got this from my favorite podcast. And let me tell you all about works on multiple levels, which is why I really liked it when I was reading this example.
- [25:27]
C
I also really love how it doesn't use the entire podcast. It just takes a small selection. So, you know, with repurposing, a lot of times you think about, like books and so people will take their entire podcast, they'll condense it down into like a novel. But I love that it ignores the rest of the podcast and it only focuses on this one, like, niche novel thing that they have and just created something extra out of it. And I Think it's great.
- [25:52]
A
Yeah. Now, do you guys know, do those QR codes go to a, like a clip or do they go to the full episode with a timestamp so that you can hear the answer, but then you're still in the full episode. If you want to keep listening, it
- [26:04]
C
goes to the YouTube channel and it is the full episode, but it's the exact timestamp.
- [26:10]
A
Yeah. So they're timestamped links to the full episode, so it jumps you right to the relevant part. But then you can always back up and say, I'm gonna watch this from the beginning. That was great. Or you just kind of get sucked in from the clip and you just before you know it, you're 20, 30 minutes into the episode. I love that. And you can totally do that with Buzzsprout. Again, it doesn't have to be like a video. With time linked on YouTube, you can do timestamp links in your Buzzsprout account. And a lot of podcast players support time links as well.
- [26:34]
C
Yeah.
- [26:35]
B
All right, so the second one we've got here is the Magnus archives. Have either of you listened to this podcast?
- [26:40]
C
No, no, I haven't yet. But it has been recommended to me a lot, so I know it was right up my alley.
- [26:46]
B
All right, Horror fiction podcast. This is like already three things. Jordan loves horror fiction podcast. And it's built around these supernatural case files, investigations, archival statements. It's got mythology. And what they did when they repurposed it is that they made these mysteries, they took them and they made it into a playable board game. So it's a tabletop rpg and they've just got like the book and you're filling it out and they've got cards and it's just like a full on case file mysteries and board game.
- [27:24]
C
Yeah, I chose this for obvious reasons. I personally buy those case file games that you can get at game shops or in like Amazon and stuff like that. Like, I love solving the at home mysteries. And so when I saw this, I was like, this is so smart. So they took their stories and they built upon these like recurring characters and like supernatural beings that they already have in this podcast. And they distilled it down into like a case file where you can take it home and solve it. Because what they recognized was that their listeners were already talking about all this stuff in the community. And so they had like theories and they were pulling at strings and they were like trying to figure things out and they were debating stuff and they said, oh, okay, like our listeners like to play along with the investigations of the podcast. And so they teamed up with, like, game makers. So for the, like, full tabletop rpg, it's. It's like Dungeons and Dragons style. Like, you have, like, a game master who's, like, running the investigation, and then, like, you have all the investigators trying to figure it out and stuff. And it's kind of them putting themselves in the position that they would be in in the podcast. And, you know, it has, like, books and all these, like, different things. And then they also teamed up with, like, some other people on, like, Backerkit and on Kickstarter. And it's so cool because these kind of sites, like Backerkit and Kickstarter allow your audience to fund what you're trying to do. So I noticed that the Magnus archives mystery file things, it was funded in 10 minutes.
- [28:51]
B
Holy cow.
- [28:52]
C
Yeah. So they just had, like, a proof of concept. Like, they were like, you know, we're taking the podcast and you get to solve your own mysteries. And everyone's like, take my money, I'm all in. And so it was funded, and then they were able to ship out the products. So I think something like that is really cool and it's doable. For an indie podcaster, the easy way
- [29:10]
B
to have done this would have been to take, you know, season one and said, ChatGPT, make this a book. Make sure it's good. And then, like, just take whatever it came out and say, guys, we made a book, and we have a original art also by AI you just reformatted it in, like, a way that nobody wanted. And nobody's going to go listen to or read it because they've already listened to the podcast, so there's no additive nature to it. But they looked and they went, oh, everyone's kind of playing our podcast like a game. What if we, like, triple down on that? We worked with somebody who knows how to make games, we worked with a publisher, and we made the experience that our audience is craving for. And now it's like, I listened to the episode, but I was also playing the game. And now it's like multiple things in my life that I really enjoy are both tied to this podcasting content.
- [30:09]
A
All right, I'm just going to be honest with you. This feels a little bit overwhelming to me. Like, the idea of partnering with a game maker and, like, going from podcast to game creator feels like this massive leap. And so I'm just trying to figure out how we could make it a little bit more practical for anybody who's listening. Like, ways that they could Step into this and I feel like you don't have to go all the way to like high quality production hardback tabletop game. You could definitely put some stuff together like in a PDF form, right? Like you could kind of invent a game and write up the instructions and make some playing cards in like Canva or something and then create a PDF and let people download it for free and see what the interested and see what people are giving you feedback and you improve the game. And there's lots of little steps that you could take. You could record videos, you could maybe do like a little vive code app if you're more technical in nature and sort of do like an interactive version of like a choose your own adventure story or something. And you're kind of playing a game there and there's lots of different ways that you could go. You don't have to jump straight from podcaster to partnered with a gaming company. And I actually have a game in Walmart stores on the shelves. Right. Like there's a lot of in between and so I don't want anybody at least like how I was thinking about it was like, wow, that's. That feels like, you know, a two young year commitment and I got to start up a Kickstarter and I got to raise $100,000 and I got. That's too much. But I could do a PDF. Like I could gamify some of the topics on my podcast and create a PDF and then if that goes anywhere, if that gets some traction, I could take the next step and I could take the next step and, and maybe two or three years down the road I do have an actual game on somebody's table that or you can buy in Walmart, but it doesn't have to go like from zero to a hundred.
- [31:42]
C
Kevin, it's funny you mentioned that because when I was on the Magnus archives like shop page and I was looking at this, they do have a PDF, like downloadable version of this where you can just download the character sheets and stuff like that.
- [31:54]
A
Yeah, I should be a business coach.
- [31:56]
C
You should be.
- [31:58]
B
Kevin's repurposing of this podcast is going to be a business coach who just tells you how to like come up with wild analogies.
- [32:04]
A
You tell me your complicated idea, I'll give you like the V1 version of it.
- [32:07]
C
It's true. But you could do this with like conversation cards too, like we had talked about earlier, right? Yeah. All right.
- [32:13]
B
What I'm taking from this has nothing to do with. You should repurpose your podcast as a Game I'm getting find out what your audience is doing and enable that in another format. And so our audience, almost all of you are podcasters, almost all of you are audio podcasters, Almost all of you are recording your voices because you get it. You get the power of voice. And what did we get to do? We got to launch Voicemail so that we could collect audio snippets from our podcast listeners and incorporate it into our show. And I think that was one of our ways of, like, expanding the brand and the experience is now that we actually have our audience reaching out and becoming part of the larger episode is a very small way to step into it, but it is us figuring out what are people already doing and then meeting that need.
- [33:07]
C
Absolutely. The third one I have, this one's a quick hit, but I really felt like this was so smart. So ologies, if you've heard of this podcast, this woman who sits down and she talks to all of these, like, scientists and, you know, ologists about whatever their study is in. And it's like, long form content is for adults. So there's like cursing, you know, it's R rated and stuff like that. But she has repurposed her podcast into smallogies, which is so cute. And this is a shorter kids safe feed that's intentionally designed for, like, students and families and classrooms and homeschoolers, because a lot of adults, you know, they would talk to someone who studied reptiles, and they're like, oh, my son loves reptiles. But, you know, there's a bunch of cursing in this. And so I don't really want him to listen to this. And so all she did was she edited her back catalog to be shorter for small attention spans. And it also edited out anything that was inappropriate for kids. And she created a completely separate feed that, like, everyone can listen to, and it's, like, safe for everybody. And I think this is really cool because she found a second audience that she wasn't tapping into, and all she did was, like, adjust what her podcast content was to feed that second audience.
- [34:31]
A
Okay. I mean, this is blowing my mind a little bit, like, how crazy smart this is.
- [34:36]
C
Yeah.
- [34:36]
A
I don't know, like, how applicable it's going to be for just podcasts across the board. I don't know that 90% of podcasts are going to be able to quickly identify another audience that they could tap into just with some editing tricks. But good lord, if you have the opportunity to do that. This is so smart.
- [34:55]
C
It is so smart. And actually, I was thinking the same thing. Kevin. Because I really, really, really wanted to include this one in the list. And so I was racking my brain. I'm like, okay, who else could this apply to? And so I thought about finance podcasts, like personal finance podcasts. You could edit your content down into more palatable, bite sized stuff and it could be like a basic finance for teens or five minute explainers for like first time investors. A business podcast, it could become like,
- [35:26]
A
that's a great idea.
- [35:28]
C
Lessons for students and like team discussion guides. If you have like a leadership meeting or something like that, you could have like a small podcast episode that kind of prompts a discussion.
- [35:38]
A
No, you're, you're right. My mind is running right now. But almost any business topic, any finance topic, probably things about real estate.
- [35:46]
C
Yeah.
- [35:47]
A
Oh my gosh. My mind is really racing because I do think that people are going to start a podcast probably because they have some area of expertise. And so usually like v1 of the content that's going to come out is probably not going to be like dumbing down what I know for people who are interested in getting into it. Yeah, like V1 is going to be, hey, I'm super interested in this. I've gained a lot of knowledge about it. I want to share all that depth and all that knowledge with other people who are as interested in it as I am. But there is this other audience of people who are like not interested yet or just budding curiosity about the subject. And they don't want the two hour deep dive and hear all the expertise that you have. They want to hear the 15, 20 minute, like, make it simple for me, make it super interesting, grow my curiosity so that maybe one day I graduate from the entry level version of your podcast to the deep heavy master's class version of your podcast.
- [36:36]
B
Kevin, do you remember Tyler Gardner had a podcast with Buzzsprout called your money guide on the side?
- [36:42]
A
Yeah, I know Tyler.
- [36:43]
B
All right, so he has a podcast where he goes really in depth on various finance issues and it'll be like, okay, how to prep for retirement with a 401k, and he's going into all the tax implications of different types of accounts. He also does short form. You know, basically TikTok, where he was doing really, really well because that was a way to reach people in a very bite sized format and they were targeting people at different levels of sophistication. Yeah, the podcasts were for people who are a bit more invested. They wanted to learn a lot. And everybody on TikTok, it was somebody who knew I really don't want to get into all this crypto stuff I keep seeing and all the online gambling. What I need is real financial advice. And then Tyler was stepping into that. So it's kind of another way of thinking about how you could be repurposing. I guess it kind of does feel like that different format, but I think it works for repurposing because you're reaching people in, like, a different format, but also with a different sophistication level. And there's a bit of, like, a different tone between the two types of content.
- [37:47]
A
Yeah.
- [37:47]
C
All right, next up, I have the history chicks. This is a history podcast that really focuses on, like, women's lives and, like, cultural context of women in history, things like that. And what they did was they repurposed their podcast into actual flash field trips.
- [38:05]
B
Oh.
- [38:05]
C
To the places that they talked about. They connected it, like, to the show's subjects. And so their Washington, D.C. field trip, they, like, went with their listeners. And they also use the field trips to record extra podcast content, too, while they're on the field trip. And so they basically just, like, went to all the places they had, like, a day of history. It was, like, an itinerary of all the places that they've talked about in the podcast. And so people, you know, who love the podcast and, like, listen to it and understood the history, they got to actually see these places. And I love this because I feel like this is in the bucket of taking your podcast listeners and turning them into, like, super fans by connecting real world and having this, like, really intense shared experience of, like, going somewhere amazing together.
- [38:48]
B
Yes.
- [38:49]
C
I love it.
- [38:50]
B
So imagine what were they doing before this idea came up? And I bet they were getting, like, somebody who said, I love the podcast. I actually went and saw that place that you talked about. Here's a photo of me. Or they're in the people are probably in their community, and they're all saying, like, oh, wouldn't it be cool to go see this? What if we met up there?
- [39:10]
C
Yeah.
- [39:10]
B
You know, like, the audience probably, you could see they want to visit these places. They love learning about the history, but they also want to, like, do stuff in the real world. And then they went, why don't we organize this ourselves? Add to the experience, not just reformat it for somewhere else.
- [39:29]
C
Now that you're mentioning it, they were doing live shows. So live shows are already a way to, like, repurpose your content or to record, you know, in real time while you're doing an event. And I bet anything they had People traveling for their live shows to them. And so they thought, oh well, like if people are going to like travel to see us, like maybe they'll travel to see us. And I imagine we could probably do the same thing with like a buzzsprout meetup. We could do like a buzzsprout field trip where we go like tour studio or something like that.
- [40:00]
B
Yeah.
- [40:00]
A
The destinations might be a little less
- [40:01]
B
exciting maybe, but we know that our listeners, a lot of them go to podcast movement or podfest.
- [40:07]
C
Yeah.
- [40:07]
B
And so we throw a small event and we talk about it on this show. And probably half of the people who come are people who listen to buzzcast and it's just a way to add to the experience by figuring out what people are already interested in doing. I do think the live shows work really well for some podcasts though. I think it depends on the audience. Yeah, you know, acquired they're doing those three hour, four hour episodes. You know, the people who are opting in to listen to a four hour business podcast, they don't have tons of people in their life that are also doing the same thing. And so being able to connect them, I mean, when they did their live shows, they're really popular and they did really well. I'd imagine it's because people want to connect to other people like them. I love four hours learning about the history of Rolex and what makes it work. Pod Save America and all of their podcasts that were about politics, they're connecting tons of people who are like minded and they have the same political affiliation, but they've also are interested in kind of the same way of consuming the news in a light hearted, silly way. And so they're connecting the audience with each other. I think it just makes sense to try to figure out what's the audience also craving beyond just interested in listening to the show.
- [41:20]
A
Yeah, this makes me think, I mean, obviously travel podcasts are a good fit for something like this because you're talking about destinations. So any sort of podcast topic where you're talking about a destination, a location, geographic thing that you could actually go to and then have other people who might not live in the area kind of go and meet you in that same area, that could provide a really fun experience. It also makes me think in the world of podcasting, a huge genre in podcasting is about sports teams. Well, the nice thing about sports teams is that they regularly all gather in the same place. So like if you did, we're in Jacksonville, you did a Jacksonville Jaguars podcast, Like maybe you host A tailgate for some of the home games. Maybe you meet up at certain bars for certain watch watch parties for away games. And then it's like it's a win win. It doesn't even matter if nobody shows up because you're still a small podcast and you're growing your audience. You still are going to be at the bar. You're still going to be at the tailgate. Now you might have some extra hot dogs. I bought too much food hoping people would come. But maybe that changes over time. But then as, as your show grows and you expand your reach and stuff like that, you get to meet new people and there's always somebody tailgating next to you and you can tell them about your podcast too. So sports teams would be another good one. I also thought about, like a golfing podcast. I know it's another sports theme, but people travel all the time to play exotic courses. And so why just go with you and your buddies? Why not also invite anybody in your listening audience to be like, we're going up to this golf course on this date. Book a weekend, meet us up there. We'll get back to back tee times. We'll do a little scramble tournament or something. Like, make games out of this stuff. Have fun.
- [42:43]
C
You know who actually is already doing this is two guys on a plane.
- [42:47]
A
Oh, yeah, they are.
- [42:48]
C
So they're doing like group trips and stuff like that that you can sign up for, which is fair though they
- [42:52]
A
get to travel for free.
- [42:54]
C
I know, but I mean, which is so smart. And so they have like their, like flight attendant listeners, like, getting together and they go and do these fun trips. I was thinking, because, you know, spooky girl, I was thinking it'd be really fun to do a ghost tour. So you go to like a city and everyone meets you up and you do like a ghost tour together.
- [43:13]
A
Oh, yeah.
- [43:13]
C
You could also do a tasting tour or like a wine tour if you have a wine podcast or like a food podcast. There's, there's a ton of fun stuff you could do. But this, I, I feel like this is more on the expensive end of repurposing content. But it's fun.
- [43:28]
B
I mean, what if it was. What if you were. You're a movie podcast and you just say, we're going to do a review of the next Dune movie when it comes out. We're all really excited about it. If anybody else is in New York, let's go see Dune as a group. You know, it doesn't have to be any more expensive than you were already Buying the tickets and you could connect with your audience. Probably if you have a thousand listeners, you've got a small pocket in most of the major cities in the US you probably have a handful of listeners in each one.
- [43:58]
C
Absolutely.
- [43:59]
A
Yeah. And you might be able to grow to the point where you have people who are not on your podcast who volunteer to be hosts in other cities.
- [44:05]
B
Yeah.
- [44:06]
C
Oh, yeah, that'd be fun.
- [44:08]
A
You know, so if I live in Dallas and I want to go ahead and represent a host party and organize it and say it's going to be this theater at this time, this is where we're going to meet ahead of time, whatever. And then, like, if you want to help support them or whatever, you send them, I don't know, 50 bucks or probably like $200 to buy popcorn for the group or something.
- [44:26]
C
A thousand.
- [44:26]
A
Yeah.
- [44:27]
C
You know, there are like fan groups for podcasts. I know, I know for a fact that I've seen some for like True Crime Obsessed. Like, they've got community fan groups where they like all get together each month and they talk about like their favorite true crime or they'll watch like the documentaries together and stuff to listen to the podcast. So, yeah, that totally makes sense. All right, finally we have 99% invisible. And this is such a fun podcast because they do like a deep dive episode into these small things that you just don't notice in everyday life. And so what they did was they took some of their podcast content about, like, architecture and like city planning and things like that, and they turn into the 99% invisible city, a field guide to the hidden world of everyday design. And this is such a beautiful book. They even said in this book, unlike the podcast, we get the opportunity to show you pretty images alongside the hidden history and development of these designs. And so what this book is designed to do is it like, educates you on, like, things to look at for your own city, like different kind of architectural details and so you can get out and just kind of admire the unseen beauty of your city too. And I love it.
- [45:35]
A
Yes, again, I want to. I want to make this stuff practical for everyday podcasters. So this to me feels a little bit like the first idea that we talked about with the conversation. Conversation cards, you know, so this is a book, but how do we go just beyond a book? And it seems like their answer was like stunning imagery and photographs and, and stuff that they're pointing to, to complement, I think, 99 Invisible. I've never seen a video version of. It's just an audio only show.
- [45:58]
C
Right, it is, yeah.
- [45:59]
A
And so I imagine that's a good compliment in and of itself because they don't have to start a whole, you know, video podcast production to be able to put some imagery in front of their audience. Now, if you're really interested in seeing some of these things with your eyes, you can, you can buy this book. So again, a place to start if you want to do stuff like that is like, why not have companion PDFs that go along with your podcast episodes? You could just throw them on a Google Drive or something and link to them in your show notes. Yeah, Again, if you go ahead and take the full step to do like a publish on demand book and put it on Amazon or something like that, you could make sure that, like, every chapter that's covering a topic in depth, you could make sure you have a QR code to listen to the episode or the series of episodes or the season of your podcast that went into depth on that kind of stuff.
- [46:40]
B
One of the things they did well with this book is it's not just, here's episode one through episode 50 of the show, and each one gets a chapter and each one's a repurposing of the episode with a QR code back. This is all the field guide to the hidden world of everyday design in cities. 99% invisible city. And so they're going through elements of a city. So you could imagine, you look at this book, and now when you're walking around your city, you're going to go, oh, I know why they do the fire escapes that way. I see the spray paint as I'm walking along the sidewalk. And now I understand why they're spray painting these symbols and what this all means. So it's adding to your experience not just of the podcast, but of your city as well. And if you're the type of person who listens to 99% invisible, you're probably the kind of person who wants to know, what are the things I'm missing in the world? What are the stories behind everything? Why are things built the way they are now you get to learn.
- [47:38]
C
Yeah, I feel like this would work really well as like a discoverability tool, especially for, like a local podcaster. So if you have a podcast about your city or something like that, it'd be really cool to make a pamphlet or like a small booklet or, you know, a one sheet about all the great places that you have to visit. If you come to Boise, you have to go to Table Rock and you have to go to Camel's Back park. And you have to go to like, this and that. You can have images of it and then you can have links about, like the history of this historic home or the history of how this place was built or, you know, whatever. And it would be a really good way for people to get a guide, but then also be like, oh, this is really cool. I should listen this podcast. And then I can walk around with this guide and walk around these sites. It's kind of like a guide tour. You know who does this is Notorious Bakersfield. I think I remember him saying something about that.
- [48:31]
A
You know, this makes me think, Jordan, why have you not done like a geocache thing? Like, if you're going to visit Boise and you are a dreamful podcast fan and you're coming here with your kids, I've set up a geocache for you. Follow the instructions to go from Clue to Clue to Clue to Clue. And at the end you, you know, go to this little cache. It's a Tupperware that has drinkful stickers in it or something. And it's like, just take one.
- [48:52]
C
Yeah.
- [48:53]
A
But, yeah, a fun way to engage your audience. And then when they get their little sticker at the end of their geocache journey, they could again, maybe QR code on the back or they posted to their Instagram or something, connect with you, share it back with you somehow. And then you say, oh, these three kids over the past two months have found, you know, the dreamful stickers in Boise. Make sure you tell your parents to come visit us. Yeah, that might sound a little bit like you're luring kids. Never mind. Don't do that.
- [49:14]
C
I've honestly thought about putting a geocache at my house and like making like a puzzle cache or something like that. But yeah, it does sound a little bit like I've got the candy house in the woods and I'm like luring the children.
- [49:27]
A
Little Hansel and Gretel. Sorry.
- [49:30]
B
You know, Wikipedia has a view that you can flip to where everything is based on physical location. So you can go to your area where you live and start seeing like what around you has a Wikipedia page.
- [49:44]
C
That's so cool.
- [49:45]
B
Yeah. As soon as I heard that, you realize, like, how much of online is so separate from our day to day physical reality. And it's really cool when they intersect a bit and you go online and you see something and you go, that's where I live. That's close to where I am. Oh, I'm going to make this connection. It's why I Get excited about local podcasts, but I think there's a lot of space for trying to bridge that gap for your audience. And I guess maybe each of these examples that you found, Jordan, of repurposing are really good because they're bridging the gap between. You have this experience you do on your own time. When you drive to work, you're on the subway, and you're listening in your ears. Well, now I'm going to allow you to bring that experience a bit more into your real life. So you get to do something to connect with the podcast and the part of you, you get to connect to the part of you that loves this show.
- [50:40]
C
Yeah. So when you're thinking about repurposing content for your podcast or you're wanting to take that next step, I think it's really important to think about what makes sense to for your category. And a lot of these do have overlap and it does work for many podcasts. But there's. There's some content repurposing ideas that just might not work for your podcast. So, you know, if you have a true crime podcast, think about doing like a walking tour or I love the idea of like the armchair detective case file download and you can try to solve these, like, unsolved cases yourself and get links to all that kind of stuff. If you're a business podcast, you can create like, case studies or templates and workshops fiction. You can do live table reads. I love the tabletop RPG model, even though it's a lot of work. But if you're a creative person, it's right up your alley. Culture and society, reading and watch lists and live shows and watch parties and things like that. With a tech podcast. I did see some tech podcasts have GitHub repositories where they like, link to all this, like, code and stuff that they discuss on the podcast. I thought that was really cool. And you can have like, guides and bonus technical breakdowns. Kids and family. I know that Story Pirates has like, activity sheets and they create classroom materials and things like that. And if you have history podcasts, you can do digital field trips or field guides and travel itineraries. But I would love to hear if you've had any ideas while we're discussing all this stuff and kind of getting like, these brain juices flowing. I would love to hear if you had any really great ideas for your podcast, Jordan.
- [52:12]
A
This is such a great episode. I have to be honest with you. You know, I notoriously don't read outlines before we come in to do the show. And I was a little bit like, I felt like this was going to be a little bit of a. A drudge of a episode for us to do. Because I've just heard. I've been to so many podcast conferences, and I've heard about repurposing content so many different ways. And it's always kind of the same thing. Like, take your audio content and create a blog post, and then here's how you cut it up into short clips, and then here's how you create social posts from it. And then after you have enough of that, then you can put together big, you know, PDF white papers. And when you have enough white papers, you can create a book and you get.
- [52:40]
B
Yeah.
- [52:40]
A
And it was just like, I'm like, I have to do an hour of. And then you just came in and blew my mind with like all these new, fresh ideas. And it got me going in a totally different direction. And it's not just about repurposing the same stuff, like cutting it up and slicing it different ways. It's about going deeper and offering new opportunities for your audience to connect with you and for them to engage with stuff that you are all excited and passionate about. And so thank you. That was always fun.
- [53:06]
C
Okay, guys, we have some fan mail. I'm gonna kick it off with Devin from Kingdom Animalia Podcast. You recently restarted podcasting Q and A after a long break. Will you ever restart Buzzsprout Conversations? I really liked it.
- [53:20]
A
Maybe there's your one true fan. You needed one true fan to keep the show going.
- [53:24]
B
Devin might be my one true fan. I always liked doing buzzsprout Conversations. Cause it was really just me getting to interview people that I liked and asking them questions about podcasts. Yeah, I think if we were to bring it back, one, it needs a new name. Two, I think it would be something that I would edit myself. And maybe if we're doing video content and I'm editing video and we're doing video on Apple podcasts and Spotify and YouTube, maybe that's a way to bring it back. So I don't know, Devin, you let me know who should I interview, what people should we try to get in touch with? I think it'd be fun for me to try to find podcasters that I admire, podcasters who do a really good job and just learn about the craft of podcasting from them. So there might be an angle to take with it. I always wanted to name this show Podcast Podcast and Kevin Mixed. That immediately
- [54:18]
C
sounds like Little Caesar's, like pizza Pizza.
- [54:21]
B
That's exactly where it came from.
- [54:23]
C
Oh, no.
- [54:24]
B
It wasn't a good day, but I still liked it.
- [54:28]
C
All right. And we got a voicemail from a listener asking us about why we're not on Blue Sky. Hey, guys, it's Seth from Philadelphia. Big fan of the podcast.
- [54:38]
A
Not on your hosting service as of
- [54:41]
C
yet, but love all the tips you give out and avid follower. I would love it if you guys would get onto Blue sky or Mastodon
- [54:49]
A
for us to follow you guys as your personal accounts.
- [54:52]
B
I tried to get on Blue sky and Busbro is taken, and I don't know who got it. It's probably somebody in the building. I think it was one of us that registered it. But as many email addresses I put in, as many pings I send out to the team, I don't know who has it. So, you know, we'll. We'll figure it out. Mastodon, too. We need to get on the podcast index Macedon, so that we can post everything we post on social media over there as well.
- [55:19]
A
Some name squatter bought it, and they're going to try to hold it for
- [55:22]
B
ransom, sell us a Blue sky account for $12 million.
- [55:28]
C
All right. And we also got a fan message from Brennan who said that they were recently invited to attend a Comic Con. And I'm wondering, what are some tips and ideas to promote our show, talk about our show, and create content for the show at the convention?
- [55:40]
A
So, I don't know. I've never been to a Comic Con, but I've been to a lot of podcast conferences. I feel like people who walk around and are wearing big graphic T shirts with stuff about their podcast or podcast title or something on it, they get attention. Now at a podcast conference, I don't think they're getting the. The right type of attention. I think it would work better at Comic Con, because at a Comic Con, you're wearing the name of your podcast, and then I'm assuming that there's a good chance that there's fans of your podcast also at the Comic Con. And so they're going to see you wearing that shirt, and they're going to say, are you a fan? Are you the creator? Are you there? We're connected in some way. Maybe have a few more of those T shirts printed up and stuffed in your backpack so that you can be like, oh, you're a super fan. Let me get you a T shirt, too, so we can kind of grow our presence here. Yeah, I think that's one of the easiest way for people to start to identify like who you are, because especially if audio first, they might not recognize your face. So make sure you get your podcast artwork on you somewhere so they can connect with you.
- [56:39]
C
You know what's interesting is I'm, actually in two weeks, I'm going to like a convention thing for my husband's podcast, and we are planning on meeting up with some other creators that are in the niche and we are going to get together and all record an episode together about, like, different sessions that we attend and our thoughts on it and just fun things that happened at this festival and convention. And I think that's a really great way to create content for your show at the convention, is just to use it as a platform to be like a news anchor or like relaying fun, awesome things that are happening. And just make sure you get it out right away so that people who missed out on the Comic Con, they can be like, oh, cool, you're going to recap it for me. And they can get the experience.
- [57:20]
B
Jordan did a really good episode of this a few months ago when we were at Podcast Movement, and he went around to everybody as they got off stage and said, could you give me like the three minute version of your talk? What's the thesis? What are the best supporting points? What would you want people to take away? And you got a lot in a very short period. And then that episode was just full of kind of the best takeaways you could have had from that podcast movement. So if there's space, especially if you are going to be on stage or might have access to some of the people who speak or people are on panels getting just short interviews, take a field recorder or really just your phone, put on voice memos, flip it upside down, get nice and close, run Magic mastering on that episode and it will clean it up really well.
- [58:09]
A
Yeah, turn on Power Clean.
- [58:10]
B
Yeah, you can even turn on Power Clean.
- [58:12]
C
Yeah, no joke. You can totally do that. And I think it's a really good idea, especially to respect people's time, you know, because these comic Cons, they have panelists, they have meet and greets, things like that. So you can, you do get access to some of these people that, you know, others want to see or speak to. And usually they want to promote themselves, so they're fine with having a microphone in front of them. And I think it's really good to just have like one solid question for each person and try to like form a, an episode around it if you can, just so the answers are a little bit faster.
- [58:42]
A
And I will tell last tip on the subject, if you do believe that there's people in your listening audience who might also be attending Comic Con, go ahead and use the dynamic content tool within Buzzsprout to record a 30, 60 second deal saying that you're going to be there. And then pick a time and location and say, I'm going to be at this cafe at the convention at 12 o' clock on Friday. So if you're there, if you're coming, please plan on meeting me there. I'd love to meet you in person and say hello. Use dynamic content, upload that clip, apply it to your entire back catalog, and then after the conference is over, you can dynamically pull it all right back out. But that will just guarantee that for like the week or two leading up to the conference, everybody who listens to one of your podcast episodes where it's the most recent or the first one you ever did, here's that little message that you're going to be there.
- [59:23]
C
All right, and we're going to finish out with a voicemail message from Sparkling Dee. Hey, sparkling ones. Dee here from the Sparkling Life Coach podcast. Woo hoo. I can't even tell you how excited I was today to be able to see your sparkling faces while I listened to Buzzcast. I know, I know. Don't get used to it, right? But seriously, what an awesome addition to the platform.
- [59:48]
A
That's great. Thank you. I don't know that my face is sparkling, but it's, it's wrinkling. It's wrinkling over time. So maybe the light is catching some of my wrinkles. But yeah, that's why I won't buy a newer webcam. My old fuzzy webcam hides all my.
- [60:04]
C
For our next episode, we got a voicemail message from Colette and she was asking about people pitching to be a guest on her show. And she was asking about, you know, like getting booked on podcasts and kind of like etiquette for that and how to do it. And I was like, okay, well, I'll just send her a buzz episode about this because surely we've done it. And I looked through our archive and I didn't see one, which shocked me because we did a blog about how to get booked on other podcasts. And so I thought, okay, well, now's our time. We're gonna do an episode about this.
- [60:36]
B
Okay, that surprises me, Jordan. I'm looking back at it. We have a episode about how to find great guests. We have one about how to prepare your guests. We have lots of different things. Oh, we have One about the FTC warning against charging for podcast guests. We've got all sorts of episodes, and yet we don't have one about how to get booked on podcasts. So you know what we need to do? We should get Alex back on from PodMatch.
- [61:01]
A
But that might. That might throw our audience for a loop, because Alex is a real expert, as opposed to just three people pretending to be experts.
- [61:08]
B
Well, he will have some real insight on how people can pitch themselves so that they do get booked. So I'm actually going to be on his podcast, I think, in a couple weeks. So maybe I will do it as a trade. I'll say, you know, okay, I'm switching this up. I'm not coming on the podcast unless you come on ours.
- [61:27]
C
Yeah, the FTC doesn't rule against that.
- [61:29]
B
Oh, yeah, I need to charge him to come on the podcast. So for that one, can we. Let's try to get a lot of voicemails. I think it'd be fun to have lots of people calling in with real questions that we could ask Alex.
- [61:42]
A
Oh, and don't tell them ahead of time. Just spring the questions on them.
- [61:45]
B
Yeah, rapid fire.
- [61:47]
C
He loves that. All right, so to send those in, tap the send us fan mail link in the show notes to type us a text message or send a voicemail. And until next time, thanks for listening and keep podcasting.
- [62:04]
B
Kevin Jordan, I have a confession to make.
- [62:08]
A
All right, hang on, let me sit down.
- [62:10]
B
I ignored some podcast wisdom, some great advice I'd gotten from a podcast, and last night, it burned me.
- [62:18]
C
What happened?
- [62:19]
B
So have you ever listened to that? The podcast I'll Teach youh to Be Rich Rich by Ramit Sethi? I think.
- [62:25]
C
No, I think I have a book, though.
- [62:27]
B
Yeah, he wrote a book years ago, and one of the pieces of advice in the book and in the podcast is, do not do business with Wells Fargo.
- [62:38]
A
But that just. That just sounds spiteful.
- [62:41]
B
Oh, 100% spiteful. He was like. Because they had that big thing where they were opening tons of fake accounts and people's names, and so he was like, you should just not work with this company. He's like a negative influencer for Wells Fargo. And I was like, yeah, I probably shouldn't use Wells Fargo. I've never really liked it. Kept it going, and last night logged into my Wells Fargo account.
- [63:04]
C
Yeah.
- [63:05]
B
And what do I see? A single account that I do not have any idea what it is, and I am now the victim of identity theft. What?
- [63:13]
A
What?
- [63:13]
B
What? What?
- [63:14]
A
What? What? Because they added an account to your List of accounts that your identity has been stolen. Yeah, about.
- [63:20]
B
It's definitely my social on it. Yeah, I'm in the middle of the. I'm in the middle of the investigation. This is a way you could repurpose your podcast. If you have a finance podcast, get people to investigate their own identity. Thought.
- [63:33]
A
Well, hang on. Let's be fair to Wells Fargo. First of all, I happen to like Wells Fargo. I don't actually have any accounts with them, but I like their logo.
- [63:41]
B
I think I knew the logo. Like, McDonald's colors with, like, the horses. It's a combo of Budweiser and McDonald's classic.
- [63:52]
A
I have an affinity for the brand. I think it's a cool brand. Okay, so chill out on your Wells Fargo talk. And two, identity theft can happen on any platform, even the most secure ones. Like, there's bad actors can still get through.
- [64:05]
B
Okay, maybe the advice that I didn't take was freezing my credit. I don't know why I never did it. And probably I just thought, yeah, it doesn't really matter. Turns out it does, dude.
- [64:14]
A
I think it can happen to anybody anytime. Yeah, I don't know. I don't know. There's a big. Like, you don't have to, like, flog yourself for doing something wrong. You're a victim, and victims shouldn't feel bad. It's not your fault, Alvin.
- [64:26]
B
Well, like that.
- [64:28]
A
I don't know at what point you were victimized to the point of thinking that you. You caused this crime against yourself, but you need to say that's a. That's a lie. That's not the truth. It's not who you are.
- [64:38]
B
Well, thank you for speaking that over me, Kevin.
- [64:40]
A
Of course. You know, I just met another Alvin Brook yesterday. He wouldn't have believed any of these lies that you're speaking about. He's a really cool guy.
- [64:48]
B
Did he just buy a tempur Pedic mattress?
- [64:50]
A
Yeah, he did. He said he had the best night's sleep of his life.
- [64:55]
B
Oh, man, it's wild. I just happen to catch it fast enough that I don't think it's gonna end up being a big issue. But what I do have is an email address and a phone number for Gentleman Johan, who I believe is the perpetrator of this scheme.
- [65:12]
A
Oh, do you want to call him live on the podcast?
- [65:14]
B
I 100% am going to call him. I'm not going to call him now because I think that Wells Fargo is still working through some stuff and they're going to get it cleared up. It's going to be totally fine in a few days, but once it's done, 100%, I've got to call this guy and confront him. And now with the Apple, you can record your calls feature. Yeah, I think I've. I've gotta. I've gotta turn this into podcast content. I don't know how. It's not gonna get used on this show. I don't know what show.
- [65:40]
A
I think when you turn on call recording, it says that it's being recorded and he's gonna hang up.
- [65:45]
C
You should just, like, toy with him a little bit, because you have his information. He doesn't, like, know that you have it.
- [65:50]
A
Pretty sure he has albums, too.
- [65:52]
C
Well, but you can do the thing
- [65:53]
B
we got in a situation, just, like,
- [65:55]
C
call him from an anonymous number and just do, like, heavy breathing into the phone and then, like, hang up. Just spook him a little bit. You know, I'm just.
- [66:03]
B
I'll call and be like, hey, this is, like, Rick from Tempur Pedic calling. We're trying to schedule the delivery. And he's like, oh, yes, I am going to get this. Tempur Pedic vouchers.
- [66:12]
A
Oh, man. But you know what? There's the. The silver lining here is that you might have to get a new Social Security number issued, in which case, most likely, you're going to get two votes in the next election. So that's nice.
- [66:23]
C
Was this, like, survivor?
- [66:24]
B
Wait, can you really get a new. Can you really get a new Social Security number?
- [66:28]
A
I think there might be a way. And if. If it's possible, why not think about how many cool things you could do with two socials?
- [66:35]
B
I could do credit card fraud on my first one.
- [66:39]
C
Yeah, there you go. All right.
- [66:42]
B
Sorry, dude.
- [66:42]
A
That's a bummer. Good luck sorting it out. And if you do get that call recording, bring it back here.