What would you do if someone offered you $100 million for your podcast?

In this episode, we dive into Steven Bartlett’s recent disclosure that he turned down not one, but two massive podcasting deals — including a $100M offer. Why? Because they came with strings attached: platform exclusivity, ad overload, and a loss of creative control.

We discuss why prioritizing your listeners, values, and long-term vision might be worth more than the biggest paycheck. Plus, we hear the drawbacks of video podcasting through perspectives of reluctant celebrity podcasters.

Mentioned in this episode:

The Only Men Allowed to Podcast Are Tween Boys
The Diary of a CEO Turned Down $100M Podcast Deal
Smartless: Maria Shriver
Office Ladies: Webisodes: The Podcast & The Office Ladies Podcast Pilot
The Compassion of Sound

Sound-off question: What is the strangest podcast growth tip that actually works?

Support the show

Contact Buzzcast

Send us a text message
Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods

Thanks for listening and Keep Podcasting!

Steven Bartlett Chose Creative Control Over $100M

Powered by Wave AI