Transcript
A (0:00)
Hey moms and dads, don't you just.
B (0:02)
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A (0:45)
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B (0:48)
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A (1:20)
So I get asked all the time, how did you get started in this? If we wanted to do something similar and start an organization to help people? Do you have any tip? What if we wanted to start our own podcast? Or do you have any advice if we want to write a book? So I wanted to do this special podcast. I was just going to give you free advice. It's worth what you're paying for it, which is nothing but some free advice I've learned over the past 25 years and I hope that that helps to maybe inspire some of you to take the next step and to jump into the unknown. I hope it saves you a lot of money and hopefully helps make some money and you can actually do what you love and help other people. So I normally say that's what we're gonna discuss on today's episode of the Calm Parenting Podcast. But this isn't really about parenting, but what it is about is personal growth. Because if you are going to do this, you are going to deal with your own worthiness issues. You are going to have to be vulnerable and face rejection by other people. Oh, you're gonna grow a lot. So let me throw out some ideas for you. No particular order that I've learned over the years. Number one, just begin doing it. Don't overthink it, don't over plan it and think. Okay I've got to do this. And then we're going to do this. No, because it never goes as you expect it to. There are going to be wrinkles in this and you're going to go down different paths. Start now. Number two, do not collect certificates. Way back in the day when we started, I used to train people to basically use our methodology to help people. And then I stopped doing that. You know why? Because almost every person who came to our training was like, well, I've been through the nurtured heart approach. I am a certified teacher of positive parenting. I've done this. And they have like 18 different certifications, but they hadn't actually done anything. Because what happens is. And many of you are like this. And I know this is hard, you want to wait until you feel qualified. You're never going to feel qualified. What you are going to feel is afraid. You're going to feel vulnerable. You're not sure if you can actually help people. You're going to have to wrestle with your own self doubt. Many of you. You're going to deal with your childhood issues because maybe because of the way their parents treated you, you don't feel worthy of being paid for things. You don't feel like you have enough to give other people. How am I going to charge people? And so you go through endless trainings. You know what? I just need one. I just need to do one more class, then I'll jump into it. No, stop that. Start now. I promise you, you will learn more from just doing it in that process, from learning from people. You're going to learn more from that than any training you will ever do. Number three, if you want to start a podcast, do this today. Go into some room in your house. You don't have to have a recording studio. Go into a room on your computer, on your phone and just start speaking. 5, 7, 8, 10, 12, 15 minutes about what you're passionate about and about what your expertise is and see what comes out of you. You can't plan it out. You're going to need to find your own unique voice. But to do that, you just have to start talking. And so I had a little bit of an advantage because as I'm going to go through a little bit later, I used for many, many, many years, we spoke all over the country. And so I'd spoken in front of live audiences, so it kind of had a voice. But it is different when you're staring at a computer instead of a live audience. Number four, do not invest a lot of money. You don't have to have a lot of money. We started this podcast. All I'd use for recording was that those old Apple earbuds that stick into the side of my laptop, they. It didn't sound awesome, but it didn't sound awful. We built the podcast that way. You know why? Because our podcast grew, because it has really good content. And so it wasn't until this past year when it really started kind of, you know, becoming really popular. Our son Casey finally said, dad, you have to actually sound professional. So we have a shure. It's s h U R E Sure 7. I don't have any deal with them. I should a Sure 7 microphone. I think they're about $250. That's it. I don't have a studio. I am in our. We have a small house with two bedrooms. I am at a desk in our extra bedroom. That's it. Don't get business cards. Some of you are hiring business coaches. Maybe that's fine. I don't know. But they usually, usually spend more people on the business coach than you're actually bringing in. You don't need fancy stuff. You just need good content to do this. To get our podcast out, at first we used simp cast. I think it was 15amonth. And it automatically sent it out to Apple and Spotify and YouTube and everything else. So keep it simple. You don't need fancy stuff. I record on GarageBand. I mean, it's free through our MacBook. I'm not bragging. I think we have the number one parenting podcast in America. We have a lot of downloads. We do this. There's no. We don't have staff. I'm on podcasts all the time with people, and I'm not meaning to sound jerky, but they have, like, not many listeners. And they have like a producer and a production staff, and they've got all this equipment and a studio. And I'm like, you don't need all of that. Look, you don't need all of that at all. And especially to start. Just start talking and get into it. Throw yourself into it. Number five, help people. Just start helping people. What problems can you solve for other people? What is causing other people pain? Our two top emails are, I'm at my wit's end, right? And you describe our child and our home. Can you please help us? Right, so start. Start just doing it. Jump in there. If you want to speak to people, do small events. Don't turn anything down. When I first started, it was talking to two people, eight people. Five people, because then you'll get it down and you'll make mistakes in front of a small crowd instead of a bigger crowd. Number six, make it easy for people to give you money. Have a simple website. Be clear what you offer. Take all payments and get paid. Start with your prices low so you get paid for something because it builds momentum. It feels good. If your prices are too high, nobody's signing up for it. Look, parents and people are really busy. Simplify everything. Don't assume that people read through everything on your website. Make it simple and lower your prices. So you just start getting experience doing this. That's what you want. Number seven, Be true to yourself. Here's a weird thing. I tend not to listen to other people's podcasts who are in this parenting space. And here's why. Because I know if I listen to other people, I will immediately feel like I need to be more like them. Oh, I need to do some brain science. I need to call things hacks. I need to do it the way she did it, the way he did it. I know that about myself, and I don't want to stray from who I am and what my lane is. I stay in my lane, whether that's good or bad. I know some people will like me and other people, I'd be really irritating.