This episode was originally recorded on The Kirk Miller Podcast.

I enjoyed this discussion so much, I figured I'd put it on CamBro Conversations too.

This is a practical conversation on what it really takes to build a high-performing sales function in today's business environment.

From mindset and identity to modern outreach and personal brand, this episode breaks down the systems, behaviours, and principles that help founders and leaders generate consistent revenue without relying on luck, motivation, or outdated tactics.

I shares my journey into sales, the lessons he's learned working with business owners and teams, and why the future of sales is human, structured, and driven by conviction.

Expect to learn:

Why sales is a critical skill for every founder and business owner
The mindset and identity required to perform consistently in sales
Why mass, impersonal outreach no longer works
How to use personalised, multi-channel outreach to stand out
The role of AI in sales and why transparency matters
How to build a consistent pipeline and avoid revenue plateaus
Why rejection is part of the process, not a problem
The importance of personal brand in building trust before the sale
How health, energy, and environment impact sales performance

Kirk’s show - https://podcasts.apple.com/be/podcast/the-kirk-miller-podcast/id1624973158

Get 20 lessons from 330 CamBro Conversations - https://colcambro.kit.com/60ed1b527b

Get my Linkedin for Sales Guide - https://colcambro.kit.com/products/linked-in-personal-brand-for-selling

Get my Productivity BLUEPRINT - https://colcambro.kit.com/products/peak-performance-blueprint

Fuel your focus with COLIN10 and Neutonic - https://www.neutonic.com?sca_ref=9669547.luRRrQVs1D2aX&utm_source=uppromote&utm_medium=affiliate&utm_campaign=263773

Shop Puresport supplements with CAMBRO10 - https://puresport.co/CAMBRO10

Connect with Kirk:

Instagram: https://www.instagram.com/kirkmiller_/
LinkedIn: https://www.linkedin.com/in/menshealthcoach/
Website: https://kirkmiller.co.uk/

Connect with Col

Instagram: https://www.instagram.com/col.cambro/
Email List: https://colcambro.kit.com/30bde23b0c
Patreon: https://www.patreon.com/ColCampbell

#357 How To Build A Sales Process That Really Works