Join us for a conversation with Jessi Gabriel, director of marketing at Grand Slam Track.

Grand Slam is an elite track event series featuring the sport's biggest stars in head-to-head competition. Jessi talks about how Grand Slam is helping transform the track world, her experience in marketing in the track industry and more!

Follow along:

Instagram: https://www.instagram.com/cameronrhanes

Twitter: https://twitter.com/cameronhanes

Facebook: https://www.facebook.com/camhanes/

Website: https://www.cameronhanes.com

Follow Jessi:

https://www.instagram.com/jgabriel16/

Learn more about Grand Slam Track:

https://www.grandslamtrack.com/

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Timestamps:

00:00:00 Grand Slam Track & The Sport of Track

00:06:51 Compensation in the Grand Slam

00:13:20 Jessi’s Knowledge in Marketing

00:20:43 Jessi’s Background, Traveling, & Minnesota

00:26:08 Track Athletes Regimens

00:32:51 Ad Break (LMNT & Ketone-IQ)

00:35:07 Rivalries in Track

00:41:27 The Relationship Between the Olympics & the Athletes

00:54:24 Marketing: Continually Learning About the Industry

00:57:31 Telling Athletes Stories

01:02:31 Finding Media Talent for Grand Slam

01:03:55 Sh*t Talk, Drama, & Tension Between the Athletes

01:09:12 Eugene Track World Championships & the 2020 Olympic Games

01:14:29 Jessi’s Advice to Athletes from a Business Standpoint

01:19:28 Ben Blankenship: The Endless Mileage Project

01:30:35 QA: Will Track Start Hosting Big Guest Appearances?

01:33:58 QA: Will There be Qualifying for the Average Joe Runner?

01:39:12 QA: Resistance from Any Traditional Track Organizations?

01:43:04 QA: Your Opinion on Ultramarathons in the Olympics?

01:49:05 Outro