"The Campbell Playhouse" was a renowned American radio drama series that aired on CBS, primarily from 1938 to 1940, though it had a shorter run in a different format until 1941. It was a direct continuation of Orson Welles's "The Mercury Theatre on the Air", which gained immense notoriety for its 1938 "War of the Worlds" broadcast.

Following the sensation created by "War of the Worlds," the Campbell Soup Company stepped in as a sponsor, leading to the rebranding of the show as "The Campbell Playhouse."

Key aspects of "The Campbell Playhouse":

Host and Director: Orson Welles was the driving force behind the show, serving as its host, director, and often its star.
Format: During Welles's tenure (1938-1940), the series presented hour-long adaptations of classic plays, novels, and popular motion pictures.
Production: Welles and John Houseman produced the series, which was known for its high production values and innovative use of sound effects. Bernard Herrmann often composed original scores for the episodes.
Notable Adaptations: The series brought to life a diverse range of stories, including:
"Rebecca" (its debut episode, featuring a live interview with author Daphne du Maurier)
"A Christmas Carol" (a recurring holiday favorite)
"The Count of Monte Cristo"
"Jane Eyre"
"Mutiny on the Bounty"
"Arrowsmith"
"Our Town"
"The Magnificent Ambersons"
Actors: In addition to Welles, the series featured many talented actors from the Mercury Theatre troupe and guest stars from Hollywood and Broadway, including Agnes Moorehead, Joseph Cotten, Ray Collins, George Coulouris, Helen Hayes, Margaret Sullavan, Mildred Natwick, and Frank Readick.
Legacy: "The Campbell Playhouse" is remembered as a pioneering and artistically ambitious radio drama series, showcasing Orson Welles's prodigious talent and contributing significantly to the Golden Age of Radio.

After Orson Welles left the show at the end of the second season in March 1940, "The Campbell Playhouse" changed its format to a 30-minute weekly series and ran for one more season (1940-1941), with Diana Bourbon taking over as producer and a shift towards lighter, more popular fare.

It's worth noting there was also a television series called "The Campbell Playhouse" (also known as "Campbell Soundstage" and "Campbell Summer Soundstage") that aired on NBC from 1952 to 1954, which was based on the earlier radio series.

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Campbell Playhouse - 01 - Rebecca

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