Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore how publishers can adapt to a changing AdTech landscape where intent, automation, and trust now define revenue growth.

Joining us is Gromyko Jison Jr., Head of Search Monetization at MonetizeMore. Gromyko shares how publishers can build scalable monetization systems while protecting revenue and improving performance.

Key Highlights

Scaling AdTech: Gromyko explains how publishers can evolve beyond basic ad setups.
Intent-Based Monetization: Gromyko shares how search intent is replacing cookie tracking.
Protecting Revenue: Gromyko highlights strategies to reduce invalid traffic and bot activity.
AI and Monetization: Gromyko explains how AI improves automation and ROI tracking.
Publisher Perspective: Gromyko shares how hands-on publishing experience shapes better strategy.

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Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.