Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore the evolution of purchasing power and the rise of crowd-purchasing, a model turning individual "wants" into collective wins in 2026.

Joining us is Joe Rubini, founder of Razzall Inc. and the Rally Group of Companies. Joe shares his journey from building a logistics empire to creating a tech-driven community commerce platform.

Key Highlights

Razzall Explained: How crowd-purchasing differs from traditional e-commerce.
Building Trust: Educating users on a new digital commerce model.
Logistics to Tech: Mindset shifts behind moving from freight to a platform.
Scaling Partnerships: Leveraging collaborations to grow experiences.
Future of Commerce: How community-driven platforms will shape e-commerce by 2030.

Special Thanks to Our Partners:

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Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.