Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore marketing strategies for professional service and B2B firms navigating rising media costs.

Joining us is Brian Brett, Director of Marketing and Communications at Smith + Andersen, guiding full-stack marketing, brand strategy, and client acquisition for one of Canada’s premier engineering consultancies.

Key Highlights

Marketing on a Budget: Small businesses can build effective marketing functions cost-efficiently.
B2B Marketing Strategies: Long-cycle industries require tailored, high-impact approaches.
Communications vs. Marketing: Distinguishing these ensures clear strategic focus.
Brand Equity: Strong branding helps firms escape commoditized markets.
Corporate vs. Personal Relationships: Both are crucial in winning business.

Special Thanks to Our Partners:

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Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.