Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore how communication, marketing, and visibility are evolving in an AI driven world where discovery is no longer just about search.

Joining us is Eva Tang, Head of Marketing at Missive. Eva shares how SMBs can stay efficient, visible, and competitive by rethinking how they work and grow.

Key Highlights

Modern Team Communication: Eva explains how collaboration is shifting beyond traditional email workflows.
AI Driven Visibility: Eva shares how businesses must adapt to being discovered through AI systems.
AI in Marketing: Eva highlights how AI can reduce noise and improve focus in growth strategies.
Jobs to be Done Framework: Eva explains how this approach brings clarity to customer needs.
Scaling Lean: Eva shares practical lessons for growing efficiently without unnecessary complexity.

Special Thanks to Our Partners:

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca.

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.