Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore how data, strategy, and performance marketing are helping businesses scale more efficiently in an increasingly competitive digital landscape.

Joining us is Niveditha Dasyam (Niv), Founder of Elevon. Niv shares how businesses can eliminate wasted ad spend, strengthen marketing foundations, and use data-driven decision-making to achieve sustainable growth.

Key Highlights

The Foundation of Performance: Niv explains the structural mistakes that cause businesses to waste advertising budgets.
Competing with Bigger Brands: Niv shares how SMEs can win through smarter targeting and creative testing.
The Future of AI Search: Niv discusses how businesses can stay visible as discovery shifts toward AI-powered platforms.
From Freelancer to Founder: Niv reflects on why customized strategies outperform one-size-fits-all marketing approaches.
Finding and Fixing Wasted Spend: Niv highlights how businesses can identify inefficiencies and improve campaign performance quickly.

Special Thanks to Our Partners:

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To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca.

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.