Canal Street Dreams: Episode Featuring Mike Nouveau

Release Date: July 25, 2025

Hosts: Eddie Huang and Natashia Perrotti

Introduction

In this episode of Canal Street Dreams, host Eddie Huang and co-host Natashia Perrotti welcome veteran DJ and esteemed watch collector, Mike Nouveau, for an in-depth discussion about his journey from the nightlife scene to the sophisticated world of vintage watch dealing. The conversation delves into the intricacies of the watch market, personal anecdotes about significant purchases, and the evolving trends within horology.

Transition from DJing to Watch Collecting

Mike Nouveau shares his transition from being a DJ to a full-time watch dealer, especially accelerated by the COVID-19 pandemic.

• Mike Nouveau [00:40]: "Yeah, I was a DJ up until Covid."
• Eddie Huang [01:05]: "Covid was the catalyst that pushed you fully into watch dealing."

The pandemic not only hindered live events but also led to an explosion in the vintage watch market, providing a lucrative opportunity for Mike to pivot his career.

The Vintage Watch Boom During COVID-19

Mike Nouveau and Eddie Huang discuss how COVID-19 influenced the rise in vintage watch trading.

• Mike Nouveau [01:12]: "With finance agreement, eg."
• Dizza [01:13]: "The vintage market kind of exploded."

Eddie humorously remarks on the shift, likening watch dealing to an "elegant graduation" for DJs stepping away from nightlife.

• Eddie Huang [01:26]: "Watch dealing is like an elegant graduation."

Personal Engagement Story: Rings vs. Watches

A lighthearted yet insightful segment unfolds as Mike Nouveau recounts his unconventional proposal involving two engagement rings from Cartier.

• Mike Nouveau [04:24]: "I walked into Cartier and just bought the nicest emerald cut Pave diamond off the floor..."
• Eddie Huang [05:02]: "You pick which one you want."

The mishap with the scratched ring and the subsequent inability to return it for a refund highlights the complexities of high-end purchases.

• Mike Nouveau [06:57]: "They couldn't take it back. Now my bank account is suffering."

This story underscores the emotional and financial risks associated with significant investments in luxury items.

Building a Watch Empire

Mike Nouveau details his ascent to becoming a leading vintage watch dealer in New York City, emphasizing the importance of seizing opportunities and networking.

• Mike Nouveau [15:34]: "You could be the foremost vintage watch dealer in New York City."

He shares pivotal moments, such as acquiring an entire inventory from a retiring watchmaker and leveraging platforms like TikTok to gain global recognition.

• Dizza [19:36]: "That's when it really turned global is when I started the TikTok."

Navigating Trends and Consumer Behavior in Watches

The hosts and Mike delve into the dynamics of trending watches versus timeless pieces, exploring how trends can sometimes overshadow quality and personal style.

• Mike Nouveau [23:28]: "They just ended the program where you could do Special orders, probably."
• Dizza [24:43]: "There's so always stuff trending. It's played out."

Eddie draws parallels between the watch industry's trend cycles and the sneaker market's "Mexican Jordans," critiquing the superficiality of trend-based purchasing.

• Eddie Huang [27:11]: "They have the Mexican Jordan... It's like when they combined three Jordans into one."

The Future of Watch Collecting and Innovation

Looking ahead, Mike Nouveau discusses upcoming redesigns and the potential for innovation within the watch industry, such as introducing engagement watches.

• Mike Nouveau [37:46]: "Let me see in there. The test might not be correct."
• Dizza [37:47]: "Great idea."

The conversation also touches on the delicate balance between maintaining vintage charm and embracing modern functionality.

• Dizza [30:22]: "The Steel 2 to 2 is probably one of the best releases of the year."

Personal Insights and Community Building

Throughout the episode, Mike Nouveau emphasizes the value of community and mentorship in the watch industry. He encourages newcomers to pursue their passions despite skepticism.

• Mike Nouveau [16:21]: "Do not listen to the other dudes around you telling you, like, it's bullshit. Just go for it."

This advice resonates with listeners aspiring to carve their niche in niche markets.

Closing Thoughts and Future Plans

As the episode wraps up, the hosts discuss future projects, including potential collaborations and expanding their watch collections. Mike Nouveau hints at exploring new markets and continuing to innovate within his business model.

• Dizza [45:55]: "Cartier credit has like 300k left in Cartier credit."
• Mike Nouveau [46:12]: "I'm going to Greece, actually, next month. Oh, yeah, Milos. I've been there before, actually. It's amazing."

The camaraderie and mutual support among the hosts underscore the community-centric ethos of Canal Street Dreams.

Notable Quotes

• Eddie Huang [00:40]: "When I met you, you were DJing."
• Mike Nouveau [05:02]: "Pick which one you want."
• Eddie Huang [18:01]: "I love darkroom."
• Mike Nouveau [23:39]: "They do releases like this all the time. There's so many APs, but..."
• Dizza [28:36]: "So, forget."

Conclusion

This episode of Canal Street Dreams offers a captivating glimpse into Mike Nouveau's dual passions for music and horology. Through engaging storytelling and insightful discussions, listeners gain a deeper appreciation for the art and business of watch collecting. The episode not only showcases the personal growth of its guests but also highlights the importance of community and authenticity in achieving one's dreams.

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