Cancelled with Tana Mongeau & Brooke Schofield Episode 101: Jeffree Starr on Dramageddon, Diddy, and Making MILLIONS on TikTok Release Date: November 13, 2024

1. Reunion and Nostalgia (01:24 - 03:32)

The episode kicks off with an enthusiastic reunion between Tana Mongeau and guest Jeffree Star. Both hosts express immense joy in reconnecting, reminiscing about their shared past and the positive energy that characterized their early interactions.

• Tana Mongeau: "It's like just seeing you makes me really feel a type of way. It transports me to a really different time of my life having you as a guest." [02:18]

• Jeffree Star: "Every time we were together it was always positive energy. We filmed the funniest videos. All we did was laugh the entire time." [02:36]

They highlight the absence of drama in their friendship, countering public perceptions that might suggest otherwise.

2. Transition Away from LA (03:33 - 05:25)

Jeffree delves into his rapid financial growth, transitioning from having $500 in 2013 to $50 million by 2015. This meteoric rise contributed to his burnout and eventual decision to leave Los Angeles.

• Jeffree Star: "I was really burnt out. All of this is so toxic. I really want to go be at peace, away from it all." [06:16]

He explains that his move to Wyoming was primarily for mental health, seeking tranquility away from the relentless scrutiny and drama of LA's influencer culture.

3. New Life in Wyoming (05:25 - 10:26)

In Wyoming, Jeffree has redefined his lifestyle, focusing on personal well-being and new business ventures. He discusses his passion for breeding animals like yaks and camels, which has expanded significantly.

• Jeffree Star: "Wyoming is peaceful. It's beautiful... I've paid so many tax dollars in this state. It's annoying that people would think that I would move to a different state to escape tax dollars." [09:56]

Jeffree also introduces his innovative business model that merges his makeup empire with his new yak meat products, creating a unique retail experience in Wyoming.

4. Embracing TikTok and Business Growth (10:26 - 24:37)

Jeffree shares his strategic pivot to TikTok, leveraging the platform's live streaming capabilities to boost his business. He highlights how TikTok allows him to engage directly with his audience, offering real-time product reviews and exclusive deals.

• Jeffree Star: "We are a store. When I'm live selling, whether I'm with a co-host or I'm by myself, people are ordering. I give really crazy discounts that you're never going to see on my site." [24:10]

He emphasizes the effectiveness of TikTok in driving sales and building a loyal customer base, contrasting it with the more time-consuming processes of YouTube content creation.

5. Reflection on Past Drama and Cancel Culture (24:37 - 43:09)

The conversation shifts to the tumultuous period known as "Dramageddon," involving infamous YouTubers like Shane Dawson and Tati Westbrook. Jeffree expresses frustration over being wrongly portrayed as a villain in these narratives.

• Jeffree Star: "It was supposed to happen. The universe gave me that challenge and we all dealt with it differently." [42:55]

He criticizes the superficial understanding of the drama by the public, revealing that behind the scenes, the situation was much more complex and emotionally taxing.

Tana and Jeffree discuss the impact of cancel culture on their careers, acknowledging the difficulty of navigating public opinion while maintaining personal integrity.

6. Moving Forward: New Ventures and Autobiography (43:09 - 65:07)

Jeffree announces his impending autobiography, which chronicles his life up until his move to Wyoming. He describes the project as both therapeutic and inspirational, intending to share untold aspects of his personal and professional journey.

• Jeffree Star: "It's very inspirational and it's very dark... I have a lot of secrets and things from my past and childhood that I'm ready to share." [64:17]

Additionally, he discusses expanding his makeup line with new products like eyebrow pencils, emphasizing innovation and quality.

7. Friendship and Collaborations (65:07 - 78:17)

The hosts reminisce about their long-standing friendship, sharing humorous and heartfelt anecdotes. They explore potential collaborations, including live-streamed makeup tutorials and battles, blending entertainment with business.

• Tana Mongeau: "We have so many questions." [72:47]

Jeffree expresses excitement about working together again, highlighting the mutual respect and bond that has endured despite past conflicts.

8. Final Thoughts and Future Plans (78:17 - 90:16)

As the episode draws to a close, Jeffree and Tana reflect on the evolution of social media platforms from long-form YouTube content to the fast-paced nature of TikTok. They express nostalgia for the past while embracing the opportunities of the present.

Jeffree discusses his plans to continue innovating within the beauty industry, including expanding his product lines and potentially publishing his autobiography. Tana shares her enthusiasm for bringing Jeffree onto future episodes, underscoring the value of their ongoing friendship.

• Jeffree Star: "Nothing defines you, and nothing is forever. And fuck everyone." [89:59]

• Tana Mongeau: "I love you so much. We love you, Jeffree Lynn." [90:00]

Conclusion

Episode 101 of "Cancelled with Tana Mongeau & Brooke Schofield" offers an in-depth look into Jeffree Star's personal and professional transformations. From leaving the high-pressure environment of Los Angeles to building a unique business in Wyoming, Jeffree shares candid insights into his journey. The hosts navigate past controversies, celebrate enduring friendships, and discuss the shifting landscape of social media influence. This episode serves as both a reflective narrative and a forward-looking discussion on resilience, innovation, and the pursuit of personal peace.

Notable Quotes:

• Tana Mongeau: "I had no money yet and I'm like this little make a wish child coming over to Jeffree star's house." [02:18]

• Jeffree Star: "Wyoming is peaceful. It's beautiful... I just couldn't believe that we woke up and people believed it." [05:10]

• Jeffree Star: "We are a store. When I'm live selling, people are ordering. I give really crazy discounts." [24:10]

• Jeffree Star: "It's very inspirational and it's very dark... I have a lot of secrets and things from my past and childhood that I'm ready to share." [64:17]

• Jeffree Star: "Nothing defines you, and nothing is forever. And fuck everyone." [89:59]

• Tana Mongeau: "I love you so much. We love you, Jeffree Lynn." [90:00]