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Common Ground Wins: Why Similarity Builds Instant Trust

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.

You meet somebody for the first time, what is it you look for? Things in common, right? Because once we have something in common, we can then like each other.

Now, not like each other in the way you're thinking, meaning we are like each other on some level. That is the basis on which we will allow somebody else to be in a relationship with us, or we influence them, or they influence us, okay? And it is how we're wired. Like if you didn't wake up today and say, ah, I did rapport yesterday, I'm not gonna do it today.

That was exhausting. You have to have it every day because it's how we feel safe, right? So now this is good news for some of you because you're just like, oh, I don't know if I'm the most likable person. I'll leave it to you to decide.

If you create commonality, the other person cannot help but like you. This might be the best thing you learned in this whole conference.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.