Podcast
Carl Gould #70secondCEO
Hosted by Carl Gould · EN
A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
88episodes
Episodes
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Carl-Gould-#70secondCEO-Your Value Speaks Louder Than Your Pitch
3d ago00:01:27Tap to summarizeHi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. The language of expertise has always been pretty similar over the years, but it's been magnified exponentially during this time. And the way that you articulate your expertise certainly has shifted. So we want to speak that language. Okay. And so the first part of this is, let's talk about how we, why people will defer to experts. Now you might say, well, the ironic part about it is, is that to establish myself as an expert, how do I do that? Okay. Well, I have thought leadership and I have social media and there are ways that I can go about that. But the number one communication you have with your clients, the most impactful communication and language you have with your clients, is your pricing strategy. It's your pricing. Okay. Two things happen when you announce what you charge for what you do and how you want to be paid and at what cadence, and what frequency and by what method. First thing that happens is you tell them who you are, right? When Rolex comes out with a watch, and they charge $10,000 for a watch, they tell you who they are. Right. But more importantly, they tell you, they tell the buyer who they are. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Fire Yourself Upward: The Fast Track to Scaling Your Business
4d ago00:01:08Tap to summarizeFire Yourself Upward: The Fast Track to Scaling Your Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Once you have gone through this exercise, you will have done a number of things. First of all, you will have created all of the job descriptions within the business because you've listed the tasks that you've gone through, and you've put your name next to each one. Soon you will change the name because your goal and your job thereafter when working with your mirror with your strategic partner is your goal and your task is to fire yourself upward every quarter for the first 18 months. And that will get you to stage four in 18 months or less. It depends on how fast you continue to fire yourself upward. Thereafter, fire yourself upward every quarter for another 18 months and that will bring you to stage seven. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Transcribe →Carl-Gould-#70secondCEO-The Power of Task-Level Clarity
5d ago00:01:21Tap to summarizeThe Power of Task-Level Clarity Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. This is a surefire way of creating the structure for your business because you will learn which tasks that you can delegate and which you cannot and soon you will start handing off these tasks to other people. We'll organize those tasks later, for now put them in your journal, put them in your notebook over the next 18 over the next two weeks, list those tasks and the time that it takes to do those tasks and let me give you an example. You want to be very specific, so I'll use the example of getting the mail you may write getting the mail, and it takes 10 minutes. What I'd suggest that you do is write down walking to the post office to get the mail, two minutes picking up the mail one minute sorting the mail, three minutes handing the mail off to the appropriate person. Two minutes, answering my mail, eight minutes, there are five tasks there, list them separately, and put your name next to each one, and how long it takes. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO- If You Suspect It, It's Happening: Close Your Profit Leak
1w ago00:01:14Tap to summarizeHi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, if I steal, within your range of mismanagement, you won't even look, or you would rarely question. Rarely question. Ok, so we had a client who was a forensic accounting company, and I remember talking to them and I said, so I said, when you get called in and there's suspicion of fraud, like, how often do you find it? And they said every time! And I'm like oh, I know, really like how often? He goes no, 100%, 100% if you suspect it, it's happening. I'm not saying you're being stolen from, but we were like seriously? He's like yeah, 100%? And we were like wow, wow! You know. So, again, if you look at that range, if you look at that range, look at that range, we want to close that gap in there, right? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Danger Zone: Where "Looks Good" Costs You Money
1w ago00:01:19Tap to summarizeHi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, let me ask you a question. I'm going to give you 3 scenarios, tell me what you would do. First scenario, you give me, let's imagine I worked for you, you give me a $5000 expense budget, marketing, whatever. You gave me $5000, and then I went out and spent all $7500 of it! What would you say to me? What the hell? You would ask questions would you not? Maybe it was a worthwhile spend, but you'd want to know why I went over. So, if you gave me $5000 and I spent all $1000, what would you say to me? Nice job, right, I got $4000 for me or if you're not going to use it I'm not going to give it to you next year, right? But you would ask questions, would you not? You gave me $5000, and I spent $4950, what would you say to me? Nice try, you'd say well done! It gets better, you wouldn't even look at the bill. Fair? Good job, you've got bigger problems, you seem to be...go! Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Your "Mismanagement Range" Is Where Profit Disappears
2w ago00:01:11Tap to summarizeHi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You want me to ask about the cost of goods? Gross margin? Net margin, right? So, your percentage difference between the two is what we would call your range of mismanagement. In other words, in other words, if we go over that number, you'll take notice, your team way outperforms, or if your team way underperforms, you'll take notice. That'll wake you up, that's your thermostat. That's your management thermostat. If it goes too low, the air conditioning kicks on, if it goes too high, sorry goes too low heat kicks on, goes too high air conditioning kicks on. You don't, in between that number, right, in between that number, you don't take notice. So, if you're say 10%, take 10% of your revenue, that's how much I can steal from you before you would even notice. And as long as I was stealing within that range, you wouldn't even know where to look. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-If You Don't Know Your Numbers, You're Losing Money
2w ago00:01:23Tap to summarizeHi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. I do this thing, remember I said I could show you how much money I can steal from you? And you'd never know it, ok? So, without looking at any reports please, write down, year to date, as of the close of business yesterday, to the dollar, what is your collective revenue in your business as of yesterday, close of business? Write down the number no rounding up, no rounding down. Before I even, before you even attempt to pretend to know. How many people know? Exactly, write down the range of what you think it is. Ah, it's between this and between this…..I think it's like between 1.2 and 1.4, it's eh 600 and 650 eh, I don't know. 5.2 to 5. somewhere in there. Ok, what's the difference percentage-wise between those two? 5%, 10%, 15%? 20? Alright, 10 is the most common answer by the way. Alright, I just asked you about sales. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Say the Price… Then Stop Talking
2w ago00:00:52Tap to summarizeHi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Your usefulness is over. Cause you gave them the price. Right? Now they can decide, am I going to go with the price? Am I not going to go with the price? Is the price worth it? Is it not? Right? And you guys, I'm sure you've heard it. Finish the sentence for me. Once the price has been handed to the prospect, the next person who speaks, what? Fill in the blank. Once you've told them the price, the next person that speaks, fill in the blank. What's the next word? Is it a loss? Yeah, loses. The next person who speaks loses. You're supposed to hand the price and then shut up. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Ask Like This, Get the Real Answer
2w ago00:01:04Tap to summarizeHi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Perfect example. I have a Jeep, I got those aftermarket tires on, right? It says inflate the tires between 35 and 40 pounds. So I go into the place, and the guy says to me, I go into the oil change place, and he says, oh, your tires could use a little air. I'm like, all right, well, what pressure should I put them at? And he's like, well, if you put them at 35, they'll last longer, but 40, you'll get more performance. All right, well, you're the expert, what should I put them at? And you could tell, he was like, well, that's not for me to decide, Carl, you know, it's your Jeep there. And I was like, dude, I came in, you're the tire store. I don't know, if this were your Jeep, what would you put it at? He goes, 38. 38, I'll do 38, so I got a good choice. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Don't Ask for Advice—Ask for Favorites
3w ago00:00:56Tap to summarizeHi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When you ask them what you would do, right? Test this, if you wanna test this out, next time you go out to dinner, ask the server, what should I get tonight? Oh, well, it depends. It depends on what you're in the mood for, and like, oh my God, I don't know. I just see my tip going away. If I answer wrong, well, what do you like here? Oh, I love the duck. Oh, I'd love this, I'd love that, I'd love this. I'd eat that a lot. Right, there you go, right? But there, you ask a server, what should I order? They're like, oh, oh, I'm not touching you. I'm on my way. I go, what's your favorite thing on the menu? There you go, and they'll tell you, right? But that's a sneaky way of getting their advice. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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