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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.

We need muddy fish in our business. Interestingly enough, we don't need as many muddy fish as we do clean fish. Like for every muddy fish, you need a lot of clean fish, right? And I think you all know why, right? But muddy fish, what they're really good at is being the effective part of your business. They get stuff across the finish line.

Might not be pretty. They might scorch a lot of earth, but they get things across the finish line, right? You want proof of concept, give it to a muddy fish. They will make sure you get proof of concept. You want to see if a product can launch. You want to launch a new resort, a new location. You send your muddy fish in because they are good wartime employees.

They're good wartime practitioners. They are not peacetime practitioners. Okay? So we need our muddy fish. They are more effective.

Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.