Podcast
Carl Gould #70secondCEO
Hosted by Carl Gould · EN
A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
103episodes
Episodes
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Carl-Gould-#70secondCEO-Two Fish Under One Roof Managing Different Personalities
Jul 300:01:36Tap to summarizeTwo Fish Under One Roof: Managing Different Personalities Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. So you have two businesses under one roof that had varying personalities, and oh, by the way, just for an additional fun, there is a natural and adversarial relationship between those two parts of your business, right? So you've been to those meetings, right? Accounting, put the finance department in the room with the salespeople and have them give the lecture about the CRM. Isn't that a fun one? Like, hey guys, you gotta fill out the CRM. You want us pushing paper and filling out fields, or you want us out there making deals? No, Dingleberry, I wanna get you paid, and it would be nice if you had them sign and date the contract. What, you're telling me I'm not getting paid? You're still not listening. I'm just trying to get us paid here. Like, what happened? What's going on, no, you see what I mean? You've been to that meeting before, and you've been to the process versus the goal-oriented people. So there you are, you're doing your town hall, you're talking about the vision of the company, and you're sharing what's gonna happen over the next six months, one year, three years. You're all pumped, and you're sharing that, and then someone's like, yeah, but how are we gonna do that? You're sharing the what, they're the how. And you're like, listen, what are you trying to be, a buzzkill? Like, no, but this is the same vision you've been telling us for the last three years. We've been trying to get you to implement some of it. We haven't started the last set of bad ideas you had. You want us to start on the next set of bad ideas? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
Transcribe →Carl-Gould-#70secondCEO-Front of the house systems differ from back of the house systems
Jul 200:01:29Tap to summarizeHi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. And so the fishbowl is your company. What do we have inside this fishbowl? So inside the fishbowl, you have, you have all the fish, obviously, you have the water, that's the culture, but you also have all of your systems, all of your processes. You have the zones of interaction. We call them the zones of excellence, but the zones of interaction with your clients, you have the front of the house, and you have the back of the house. You're in a unique industry in that the front of the house interactions and type of people that you need, training and processes and systems differ in personality from the back of the house. You have two businesses under one roof. You have a sales organization and you have a logistics company, and that's rare that not many other industries have that you do, right? So the food and beverage, the hospitality, the travel, the experiential, you guys all have that, right? And not everyone does. When I own my construction company, front of the house, one that important. Got the work done. Everyone was happy. So we leaned a lot more around logistics. Wasn't as important. You're a sales organization. People will give you a little bit of a break on the logistics, but in your business, you can't. They're too intertwined. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
Transcribe →Carl-Gould-#70secondCEO-You Can't Outwork a Bad Culture
Jul 100:01:21Tap to summarizeHi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. He says your company, your organization, is a fishbowl. And the water is your culture. The water in that fishbowl is what you are as a company. That water could be clean, that water could be dirty, that water could be a lot of things. It could be that there are certain fish that clean it up. There are certain fish that dirty it up. And just like you cannot out-exercise a bad diet, you know that, right? Not for these next two days. The next two days, there will be no talk of that. I get it. But during all the other times, other than the times you're in Nashville, you cannot out-exercise a bad diet. You cannot out-work a bad culture. You just can't. I know that we like to work around things. We just have to hang on to this person, or we have to hang on to this team for a certain period of time. We know that we have to, at some point, clean up the water and make sure that the organization, the fishbowl that we are operating in, is a healthy environment. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
Transcribe →Carl-Gould-#70secondCEO-Create Must-Have Demand from What Customers Really Want
Jun 3000:01:28Tap to summarizeHi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment right down what is that--what is the top five complaints about your industry, maybe not about you as a company, maybe you as a company, but maybe not, but about your industry so how would you know that? So think of the a customer negative customer--customers review you've gotten or competitors have gotten, the sales objection you get from a prospect when your telling them about your product or service and when you--when you win a project and they tell you why they choose you there are lot of times they tell you why they didn't choose somebody else those are your complaints, those are the distresses. Now let's add to that what's going on in their life right now, which makes calling you a must? What was the trigger event or events that may calling you a must not a nice to have but a must like its origin I don't mean life and death but its an origin. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Perception Is Reality: Why Quality Is in the Eye of the Buyer
Jun 2900:01:15Tap to summarizeHi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If you impose your values on your customers, the chances that your value system and their value system will be in alignment is very, very low. It's very low, right? But your pricing attaches to the perception of your quality, right? Not sure if this is true. Go test it out. Go to the local mall, stand out front with a little clipboard. And as people walk into the mall, ask them this question, are you here today to buy the highest quality products and services? Or are you here today to buy the highest price products and services? What do you think they're likely going to say to you? They're here to buy what? Quality. Great. How do they judge quality? Yeah, they'll check Google reviews and they'll do that. But at the end of the day, higher price product, we are still wired to think higher, the price, higher, the quality. I'm not saying it's true. Might be perception, but at the point of purchase, perception is the reality. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Your Value Speaks Louder Than Your Pitch
Jun 2600:01:27Tap to summarizeHi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. The language of expertise has always been pretty similar over the years, but it's been magnified exponentially during this time. And the way that you articulate your expertise certainly has shifted. So we want to speak that language. Okay. And so the first part of this is, let's talk about how we, why people will defer to experts. Now you might say, well, the ironic part about it is, is that to establish myself as an expert, how do I do that? Okay. Well, I have thought leadership and I have social media and there are ways that I can go about that. But the number one communication you have with your clients, the most impactful communication and language you have with your clients, is your pricing strategy. It's your pricing. Okay. Two things happen when you announce what you charge for what you do and how you want to be paid and at what cadence, and what frequency and by what method. First thing that happens is you tell them who you are, right? When Rolex comes out with a watch, and they charge $10,000 for a watch, they tell you who they are. Right. But more importantly, they tell you, they tell the buyer who they are. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Fire Yourself Upward: The Fast Track to Scaling Your Business
Jun 2500:01:08Tap to summarizeFire Yourself Upward: The Fast Track to Scaling Your Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Once you have gone through this exercise, you will have done a number of things. First of all, you will have created all of the job descriptions within the business because you've listed the tasks that you've gone through, and you've put your name next to each one. Soon you will change the name because your goal and your job thereafter when working with your mirror with your strategic partner is your goal and your task is to fire yourself upward every quarter for the first 18 months. And that will get you to stage four in 18 months or less. It depends on how fast you continue to fire yourself upward. Thereafter, fire yourself upward every quarter for another 18 months and that will bring you to stage seven. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Transcribe →Carl-Gould-#70secondCEO-The Power of Task-Level Clarity
Jun 2400:01:21Tap to summarizeThe Power of Task-Level Clarity Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. This is a surefire way of creating the structure for your business because you will learn which tasks that you can delegate and which you cannot and soon you will start handing off these tasks to other people. We'll organize those tasks later, for now put them in your journal, put them in your notebook over the next 18 over the next two weeks, list those tasks and the time that it takes to do those tasks and let me give you an example. You want to be very specific, so I'll use the example of getting the mail you may write getting the mail, and it takes 10 minutes. What I'd suggest that you do is write down walking to the post office to get the mail, two minutes picking up the mail one minute sorting the mail, three minutes handing the mail off to the appropriate person. Two minutes, answering my mail, eight minutes, there are five tasks there, list them separately, and put your name next to each one, and how long it takes. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO- If You Suspect It, It's Happening: Close Your Profit Leak
Jun 2200:01:14Tap to summarizeHi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, if I steal, within your range of mismanagement, you won't even look, or you would rarely question. Rarely question. Ok, so we had a client who was a forensic accounting company, and I remember talking to them and I said, so I said, when you get called in and there's suspicion of fraud, like, how often do you find it? And they said every time! And I'm like oh, I know, really like how often? He goes no, 100%, 100% if you suspect it, it's happening. I'm not saying you're being stolen from, but we were like seriously? He's like yeah, 100%? And we were like wow, wow! You know. So, again, if you look at that range, if you look at that range, look at that range, we want to close that gap in there, right? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Danger Zone: Where "Looks Good" Costs You Money
Jun 1900:01:19Tap to summarizeHi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, let me ask you a question. I'm going to give you 3 scenarios, tell me what you would do. First scenario, you give me, let's imagine I worked for you, you give me a $5000 expense budget, marketing, whatever. You gave me $5000, and then I went out and spent all $7500 of it! What would you say to me? What the hell? You would ask questions would you not? Maybe it was a worthwhile spend, but you'd want to know why I went over. So, if you gave me $5000 and I spent all $1000, what would you say to me? Nice job, right, I got $4000 for me or if you're not going to use it I'm not going to give it to you next year, right? But you would ask questions, would you not? You gave me $5000, and I spent $4950, what would you say to me? Nice try, you'd say well done! It gets better, you wouldn't even look at the bill. Fair? Good job, you've got bigger problems, you seem to be...go! Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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