If You Won't Guarantee It, Why Should They Buy?

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

The issue is who has the guts to take the mark? Because you all know the answers to, right. So I trade now. So I use this in all of our businesses, and I use this with all of our clients. So I've trained over 7000 business coaches, right, to that long and a have a business coaching and consulting business. And so one of the things that I teach is for them to give you. So think about this next time you hire consultants of five to one guarantee, which means if they are not making your saving five times the amount of the fee, their fee, then the whole thing is free. How much advice do you have currently that offers a five to one ROI guarantee? Now, how many of you do you think could offer you that? How many could offer? All of them. They all could. They don't do their job, they can't give you your money back? They can all do it. How many of them do? None. I offer a five-to-one guarantee, so who am I competing with? Nobody. We'll know what the problems are,right? Who has the guts to just say, I'll stand up, and I'll deliver your money back. Oh, I don't know, what if they don't take the action? And what if they don't follow through and I can't hold them accountable and I'm short that meetings. That's a problem with you--then your programs not compelling enough that they want to show up on a phone call, that's not their problem. That's your problem, right? Well, how am I going to control my supply chain? Right, I have yet to meet now by coach a lot of you types already. You will fall in love with your supply chain and very efficiently at the best price and you stick with it. I've yet to find a company where the diversity of their supply chain is their problem, if you know what I mean.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.