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Is It Really a Deal Yet? Pt 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Are the ones that are going to close. Maybe they're doing this to educate themselves on the process.

It's all good. It's just they are going to drain our resources. And we want to be very, very careful not to spend too much time with client laters.

Client laters and deals later, they take a lot of resources. So what do we want to do? We want to focus most of our energy on the deal now people. The deal now is that we should be speaking to just about every week.

We should be sending them gifts. Have you guys read the book Giftology by John Rulon? If you haven't, check it out. It's a really good book.

It's how using gifting is a way to build. It's good for nurturing existing clients. And it's also good for winning new ones.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.