Maintain the Conversation Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

I don't mind when somebody says, here's my timeframe, let's meet the timeframe.

I have clients today, I have franchisees today, I have deals today, that took two years to just date. Year one, they weren't ready. In a past life, guys, I used to build log homes as a custom home builder.

Yeah, you heard me. All of you get rich in your niche, people. I built log homes in New Jersey for a decade. So, you want a specialized niche, I got one for you.

But people used to come to me. I used to do this one trade show in New Jersey that was very popular. It was called the Sussex County Farm and Horse Show. Used to generate about 250,000 people to it over 10 days.

I had a log home construction company. I used to exhibit every year. And I'd have people come in year one, and they're like, I'm looking at the land.

Year two would be like, I think I got my model. Year three, it's like all the finishing and soft goods. Carl, I think I'm ready.

And I'd be like, really? I didn't think I was gonna live long enough, but okay. You've got, you know, it took you three years, but we got here, right? I used to do half million to a million dollars a year out of that show. And there were some people who would walk in with their file, like I'm good to go, I got the land ready to rock and roll, cool.

And then every year it would be, I'm ready, finally. You know, I had this one family that used to come in every year. The guy used to bring his family like, hey, this is the guy that's gonna build our house.

And I'm like, Jeff, you know, if we live long enough, like, when are we gonna get there? But I just maintained the conversation. And my big thing was, what would you like the next steps to be?

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.