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Position Yourself Before They Position You

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. That you position yourself with your prospects, What I would be doing is I would be going out to our prospects as you're engaging with them and letting them know what your goals are for the coming year. Let them know what you'll be doing differently in the coming year and how they can be part of it.

So, for example, I'm committed to hitting a goal of one deal per quarter. I believe in the franchising world the average sales cycle is 105 days. So that means theoretically you would have, on the last week of a quarter, if you were to bring in a lead, that would close by the end of the following quarter on average.

I know some go quick. I know some take a while. I just sold two units of a franchise company within 60 days.

The buyer was very ready and the deal went through very quickly. So that was very nice. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.